ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach. Are you looking to spice up your inbox? PR News: The Skinny. PR Daily News Feed. Digiday 5 Things to Know.

Retail 320

Retail Healthcare Crisis Management Social Media 320

PR for Anyone

AUGUST 17, 2021

It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. Whether you are on it or not, it’s a great place to see what people are talking about. Remember, that’s what the media loves to cover. They want to discuss what people are already talking about online.

Trends 246

Trends Television Exercises Pitching 246

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. But as we mentioned, journalists receive numerous pitches every day.

How To 195

How To Resources Pitching Tools 195

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Ask these questions to create your messaging: What’s the right angle? What’s in it for them? What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Remote PR Jobs

MAY 26, 2023

As an entrepreneur or business owner, you may have considered hiring a freelance PR professional to help you build your brand and increase your visibility. In such a competitive industry, finding a PR Freelancer that best suits your needs can be difficult. How do you know who to choose? There are so many questions!

Healthcare 187

Healthcare Survey Resources Industry 187

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. They do need video and audio production skills.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

MARCH 27, 2020

In two short weeks our world has been turned upside down. Remote conferencing is hardly a new concept. What about that of a political pundit or host on national TV? What about that of a political pundit or host on national TV? But if every day now is Social and Casual, is there an added allure when we get to Zoom in?

Conference 310

Conference Meeting Interviews Crisis 310

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

It was caused in part by OpenAI’s unusual hybrid Board structure, which seeks to blend a nonprofit and a for-profit organization to balance commercial goals with adherence to its social mission. As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

MAY 12, 2021

Thanks to COVID-19, I, like many others, have started at a new workplace without meeting my team members in person. Working from home might be a new experience for an intern, so it’s important to create a productive work environment for yourself. Luckily, I have past experience working from home, so it was not a new concept.

Internal 296

Internal International Agency Meeting 296

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. By Cokey Falkow. Communication is where it all begins.

Communications 130

Communications Social Media Employee Crisis 130

PR for Anyone

MARCH 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. What is yours?

Storytelling 130

Storytelling Media Video YouTube 130

Remote PR Jobs

SEPTEMBER 25, 2023

You need to be aware of what’s going on in the world, what’s happening in your niche and what the competition is doing. When it comes to the news industry, trending topics come and go like the tides. No matter your niche or interest, there’s a podcast out there for you. Happy listening!

Pitching 100

Pitching Interviews Trends Journalism 100

Communications Conversations

NOVEMBER 12, 2021

As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing. 4- Multi-media content creation for communicators (photo + video + audio). But why not?

Communications 155

Communications SEO Social Media Video 155

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

No phone numbers are needed as long as you have a Slack account; it will automatically connect you to your team. Often among PR teams, you will hear the phrase “titles don’t really matter here.” Keep it updated, share within your team and have it handy when new team members join so the transition will be smooth.

Internal 193

Internal International Meeting Policies 193

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly.

Media 130

Media YouTube Video Interviews 130

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 105

B2B Survey Pitching Software 105

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Facebook also overshadows other social channels with its sheer size.

B2B 344

B2B Facebook LinkedIn Small Business 344

Ethical Voices

APRIL 22, 2024

I’ve had an exciting new title change. So a fun new change in my work world. What is the most difficult ethical challenge you ever confronted? I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world.

Report 83

Report How To Ethics Nonprofit 83

PR for Anyone

MAY 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR Myth #1 – Hiring a PR Firm will make you famous. Hiring a PR firm will not guarantee to make you famous. Hiring a PR firm will not guarantee to make you famous. PR FOR ANYONE.

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

MAY 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales. YOU need to put the sales funnel in place from your media appearance(s).

Television 130

Television Print Interviews YouTube 130

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium Startups need to stop blaming publicists and journalists for their lack of press and learn how the media works. We need at least one media hit a week.” They’re also indicative of a rather significant misunderstanding of how the media works. Here’s a peek behind the curtain.

Print 100

Print Media Pitching Writing 100

Communications Conversations

MAY 12, 2023

Make a few new connections each month. Post about your new job. For most people, that’s what LinkedIn is. Heck, they don’t even know where to find that stats. That it’s merely a way for you to “game the system” and become a bigger personality on LinkedIn. First, the stats.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Remote PR Jobs

MAY 10, 2022

So you’re thinking about a career in PR? PR is such a vast field with many niches that you’ll be sure to find a good fit for your skills and interests. However, it can also be a bit daunting to know just what you’re signing up for. Know that you probably won’t be working a 9-5.

Analysis 130

Analysis Technology Interviews Company 130

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? Read all about it and see how you can insert yourself into the story. Transcript.

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

MAY 24, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m not sure how many I’ll have but you can see PR Myth #1 here. Hiring a PR firm will not make you famous. YOU can make yourself famous! land media attention.

Pitching 130

Pitching Television Interviews YouTube 130

Communications Conversations

MARCH 10, 2021

I don’t know if you’ve noticed, but people are angry out there. And that’s impacting how companies handle and manage social media marketing in a big way. What am I talking about? McDs ran a campaign named CHKNDrop to promote its new chix sandwich. I mean, like REALLY ANGRY. And different.

Social Media 197

Social Media Marketing Media YouTube 197

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns. Search for the Post Title If you have a post, start with a search of the post title + the brand name. Some forget to link.

Digital PR 62

Digital PR How To Media Google 62

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

I often think back to March 2020 and how most of us in PR , like many people, thought we’d be home for a few weeks at most. It was strange to not get on a train and walk into the office by 9 AM to start the day of media calls and meetings. . What time do you actually start working? Find the best office space you can.

Wireless 207

Wireless Product Launch Energy Meeting 207

Cision

DECEMBER 28, 2017

You use up so much brain power coming up with ideas that you have little left to actually put toward the work! How do you entice subscribers to your email newsletter? If you’ve currently got nothing more than “sign up!” You already know the topics are winners, so the new posts should do well.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

MARCH 27, 2020

In two short weeks our world has been turned upside down. And yet, even this crisis offers a silver lining, or at least a new perspective. Remote conferencing is hardly a new concept. What about that of a political pundit or host on national TV? What about that of a political pundit or host on national TV?

Conference 156

Conference Meeting Interviews Crisis 156

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234