Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 163

Financial Video Consumer Data 163

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Minor notes from the world of PR technology. PR tech mentions.

Software 161

Software Tools Print Technology 161

Stephen Waddington

APRIL 18, 2020

Meetings are frequently interrupted by partners and children. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. Home desks will be styled for video conference meetings. Every calls starts with a personal check-in and idle chit chat.

Media 83

Media Crisis YouTube Television 83

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 Find and evaluate AI technology vendors and partners. Classify AI applications.

Course 52

Course Marketing Analytics Google 52

Cision

NOVEMBER 5, 2015

In an interview with re/code , Jonah Peretti explains how BuzzFeed’s data science team helped pinpoint how BuzzFeed should connect to its various audiences: “They were able to pull data from the different platforms (…) they started to realize things, like videos about identity and emotion do much better on Facebook.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Flatiron Communications

JULY 5, 2022

The above video captures the session I moderated titled “Play-to-Earn: Creative Ways to Make Money.” Edwin and I had a fabulous conversation, which I captured on video from a private room in Collision’s exceedingly noisy Speaker’s Lounge. The sound on our video repartée didn’t make the cut.

Hotels 36

Hotels Web Conference Video 36

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

JUNE 2, 2018

Google removed 8 million videos in Q4 2017. Social media referrals account for six percent of traffic to ecommerce web sites, up from 2% in 2015. #10 Examples include DropBox (cloud storage), Legal Zoom (legal services), Netflix (video), New York Times (media), and Spotify (music). #13 It plans to hire 10,000 moderators in 2018.

Report 92

Report Trends Retail Marketing 92

Flack's Revenge

JANUARY 10, 2019

In particular, expect to see smaller affinity networks that meet both virtually and physically. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Social media 2018 put the spotlight on data, video, Stories ( Marketing Land). Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 79

Television Sports Web Advertising 79

Sword and the Script

JANUARY 20, 2018

Help Me, Obi-Wan Kenobi on Disney Video. It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. 1) Networking device maker’s product catalog.

Case Study 101

Case Study B2B Study Marketing 101

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Wall Street Journal technology titan?

How To 121

How To YouTube Pitching LinkedIn 121

PR Job Coach

NOVEMBER 1, 2011

Managing a career in the public relations and communications industry can often be a full time job akin to managing the communications strategy for a Fortune 1000 firm or being a product promotion specialist in the world of technology. Get out there and meet people. Take control of third party web-based databases. Well don’t.

Google 148

Google Web LinkedIn Facebook 148

Solo PR Pro

APRIL 16, 2019

It allows you to create shareable transcriptions of audio files and is perfect for meeting notes, webinars, podcasts and more. O-transcribe is another online transcription tool that allows you to upload audio and video files as well as YouTube links. The web version is free; iPhone app is paid.). O-transcribe. Sweet Process.

Tools 49

Tools Newspapers YouTube Small Business 49

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Expert Video Chats / Panels. FAQ Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Yes, the tool is limiting.

Tools 99

Tools Marketing Nonprofit Mobile 99

Shift Communications

FEBRUARY 13, 2017

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Video Metrics. The Old Way.

Video 117

Video Measurement Communications How To 117

Maxim Behar

OCTOBER 15, 2023

Come meet my PR." We have a bi-annual meeting at the House of Lords. I go to meetings all over the world all the time. Maxim: Every morning I drive my little car to the office and think about who I will meet, what I will say to him, how I will greet him. Tell us an interesting story from those meetings.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Regular dissemination of good communication, meeting and texting practices is also necessary. My own predictions are listed at the very bottom.

Marketing 198

Marketing Content Marketing Data Social Media 198

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds.

Interviews 35

Interviews Writing Blogging Social Media 35

PR Conversations

AUGUST 9, 2011

It can also be useful for those using geosocial networking technology to be able to connect on arrival and with others. Although it is useful to extend the reach of an event using social media, the value for people to meet others and discuss topics in person should be maximised. Wifi technology. Focus on actual attendees.

Twitter 40

Twitter Social Media Conference Video 40

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

As if that weren’t enough, in early September, Tesla shares nosedived and two senior officers resigned just hours after Musk smoked marijuana on a live web show. Mercurial founders aren’t only in technology startups. Also caught in the turmoil was Netflix, which almost certainly had no advance warning of the video.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Every pro has her go-to channel for tracking news developments in technology. Remote voice and video communication are critical to PR work, from client meetings to media interviews. Here’s our must-have list. Wunderlist.

Tools 108

Tools SMB Survey Software 108

Bianchi Biz Blog

MAY 11, 2023

And talk to the appropriate departments to shoot and/or gather any videos you will need. The online application process facilitates multiple entries by offering a Web-based mechanism for team editing and reviewing. Plan a time for needed photos to be shot and edited. She has also assisted clients on numerous PACE Award entries.

Automotive 86

Automotive Mobile Engineering YouTube 86

Cision

OCTOBER 16, 2017

Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. That’s why we invest in key areas of our technology to improve the way communicators and journalists work together.

Media 149

Media Pitching Data Technology 149

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. The marketing technology (martech) horizon is noisy and fragmented, and we’re seeing more technologies come online every day. But it also brought experience.

Marketing 63

Marketing Technology Data System 63

MaccaPR

JANUARY 4, 2018

In our 21 years of client experience at Maccabee, the single most effective step that clients can take to endear them to us is to be transparent – sharing their marketing plans, giving us access to web traffic and other analytics, introducing us to their salespeople, distributors, wholesalers and even their CEO.

Agency 0

Agency Advertising Advertising Leadership 0

Maxim Behar

JANUARY 24, 2022

Today, we provide the full range of public communications services – public, governmental and media relations, social media management, event and conventions, graphic design, web creations, and project management. Zoom lockdown times” made our life a bit convenient which we appreciate through meeting clients and discussing tons of ideas.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Flatiron Communications

NOVEMBER 10, 2018

For those who follow my social streams, you’ll know I spent the better part of last week in Lisbon attending the massive Web Summit. I had the good fortune to meet and take the Starup University stage before an audience of 1,000 with the founder of Duo Security Dug Song. Peter Himler (@PeterHimler) November 5, 2018.

Conference 34

Conference Web Hotels Enterprise 34

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. We also have a philosophy of “continuous recruiting” – I’m always meeting with people even if we don’t have an opening. Today most of our clients are web-based companies, and many are startups.

Agency 100

Agency Advertising Advertising Twitter 100

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Sales Reps – Thought Leadership Rainmakers. They need to interact with people who know what they’re talking about.

Leadership 81

Leadership Reputation Measurement Video 81

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Social is branding, but unlike traditional advertising—it’s more human. pic.twitter.com/D12Q53HHZf. — Mack Collier – @MackCollier.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. I also have stopped reading articles or watching videos online without intention. One critical experience I had was the entire time I spent working at Phoenix Technologies , which was 10 years in duration. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. This affordable platform created specifically for agencies keeps everyone on the same page with scheduling meetings, timelines and milestones.

Publicity 70

Publicity Enterprise Analytics Tools 70

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Contently - Strategy

DECEMBER 29, 2022

The sales team to use in upcoming sales efforts such as pitch meetings. You can create a channel or group in your company’s messaging system where all new web-based or downloadable content is shared. If a content asset is performing well and meeting its KPIs, squeeze as much juice out of it as possible.

eBook 145

eBook Product Launch Software Internal 145