Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. It can discuss a product launch or a business merger. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. Quotations.

Writing 59

Writing Product Launch Examples Consumer 59

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. Meet the Media: Alexa St.

Meeting 90

Meeting Transportation Media Journalism 90

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Tools 195

Action PR

JUNE 28, 2019

Perhaps it’s a new product launch, a partnership or business success story. We recently wrote about what makes a good PR pitch , and while many of the tactics are similar, pitching a trade journalist requires a slightly different approach. The post How to Pitch to a Trade Press Journalist appeared first on Action PR.

Pitching 40

Pitching How To Product Launch Industry 40

Public Relations Sydney

OCTOBER 8, 2014

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Before drafting a media release, take some time to think about the publications you will be sending it to.

Writing 45

Writing Media eBook Survey 45

Rock the Status Quo

AUGUST 15, 2014

It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. It’s a one-way ticket to social media #virality.” It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Business and tech media in particular have an ongoing appetite for research, studies and surveys. Moreover, it can attract the attention of media, analysts, and business customers.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Write the book. Among other advantages, being the author of a new book is a calling card PR can use to create fresh media opportunities.

Leadership 149

Leadership Product Launch B2B Software 149

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations.

Media 89

Media eBook Survey Travel 89

OnePitch

JANUARY 10, 2023

During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. 00:04:18] BB: Okay, so back to the pitch question. 3 Elements of a Pitch. [00:08:27]

Pitching 80

Pitching Financial Video Product Launch 80

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR Fuel

JANUARY 24, 2022

Use them to create a media narrative for your brand and control information spread. A good PR campaign should feature creative content that instantly captures the media’s attention. Many media outlets expect a PR feature that goes beyond making an announcement. You may use media outlets like radio or TV for your campaign.

Creativity 111

Creativity Data Measurement Product Launch 111

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. Notifying media members about an upcoming event. Knowing when and how to pitch media members is key to securing coverage.

Product Launch 104

Product Launch Social Media Newspapers Writing 104

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

It was strange to not get on a train and walk into the office by 9 AM to start the day of media calls and meetings. . Some people say they are more productive at home and enjoy going fully virtual. It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break.

Wireless 207

Wireless Product Launch Energy Meeting 207

OnePitch

MAY 3, 2022

During the episode, Tom shares about the constant array of crypto news he receives, what kind of information he wants to see in a pitch, his personal thoughts on exclusives, and more. What He Writes About. [00:02:10] His Thoughts on Pitches. [00:03:50] Are you getting bombarded with pitches? What is The Block? [00:02:24]

Banking 52

Banking Product Launch Pitching Interviews 52

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The best rule, of course, is to slightly underpromise and overdeliver — in writing. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. Revisit key company announcements.

Pitching 83

Pitching Product Launch Data Measurement 83

Mora Communications

NOVEMBER 2, 2017

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. Establishing a new business or product launch. Increasing sales. Receiving funding or investment.

Brand 66

Brand Branding Product Launch Google 66

Garrett Public Relations

MARCH 31, 2019

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles.

Product Launch 91

Product Launch Publicity Company Content Marketing 91

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

SEPTEMBER 3, 2018

In fact, it’s the most used social media platform among Fortune 500 companies. To put that into numbers, LinkedIn is responsible for more than 80% of an organization’s social media leads. Devising a clear and compelling pitch for your company’s description. Creating compelling content will drive prospects to your page.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. The player wore the brace and the media response earned us major points. Feeling creative? Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” Unlike in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g., Be prepared.

Print 60

Print Product Launch Fashion Report 60

Beyond PR

APRIL 27, 2016

Owned Media Oasis. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Social Media Straits. Twitter is one of the most popular social media platforms among event-goers.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Absolutely!

Examples 62

Examples Product Launch Data Report 62

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Muck Rack, January 2024 ) In fact, it cuts down on the need for human content creation, reducing costs.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Fuel

DECEMBER 2, 2020

You can then share this press release on your social media profiles. Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. Your pitch should convince the recipient to publish the press release. We can help with writing your press release.

Pitching 71

Pitching Writing Product Launch Blogging 71

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. It focuses on media coverage, audience data and social trends to improve campaign effectiveness.

Trends 52

Trends Data-Driven PR Analytics Survey 52