PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? You may think your social media platforms are enough to get your name out there in the public eye. However, social media doesn’t assert your brand as an authoritative voice in your industry. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. It can discuss a product launch or a business merger. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. Key Takeaways.

Writing 59

Writing Product Launch Examples Consumer 59

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives. Like media interviews, we often know what questions to expect. Walk in the park or walk by the beach?

Product Launch 296

Product Launch Training Interviews Software 296

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

Publicity 331

Publicity Television Local Pitching 331

Public Relations Sydney

OCTOBER 8, 2014

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Before drafting a media release, take some time to think about the publications you will be sending it to.

Writing 45

Writing Media eBook Survey 45

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user? Meet the Media: Alexa St. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

JULY 10, 2017

What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster. Be the PR person media love to hear from. Honors awarded by media outlets. It was a good opportunity for agency and client learnings, however.

Pitching 170

Pitching Media Product Launch Agency 170

NewsWhip

AUGUST 17, 2023

You don’t have to work at a media monitoring company to know that generative AI is hot these days. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. There will always be a limited number of human eyes available to consume or engage with AI-generated media. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. I’d do a considerable amount of blogging. 542 from the U.K.

Survey 170

Survey Media Relations Pitching Media 170

Cision

JANUARY 8, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 63

Mobile Transportation Automotive Policies 63

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. How would you support a product launch for [insert client]? Most in tech PR use Twitter religiously, either to catch breaking news in real time or to build relationships with key media.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Write the book. Among other advantages, being the author of a new book is a calling card PR can use to create fresh media opportunities.

Leadership 149

Leadership Product Launch B2B Software 149

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Press releases are released to the media to be made public. Writing effective press release headlines and content can help capture the interest of both your audience.

Advertising 105

Advertising Advertising Writing Product Launch 105

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. The answer is – yes!

Media 89

Media eBook Survey Travel 89

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations. There are three types of media: Paid Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 76

SEO Writing Engineering Product Launch 76

PR Fuel

JANUARY 24, 2022

Use them to create a media narrative for your brand and control information spread. A good PR campaign should feature creative content that instantly captures the media’s attention. Many media outlets expect a PR feature that goes beyond making an announcement. You may use media outlets like radio or TV for your campaign.

Creativity 111

Creativity Data Measurement Product Launch 111

PR Fuel

MAY 6, 2021

An effective press release will give you the attention of the general public through its media coverage. It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them.

Examples 105

Examples Writing Product Launch Crisis Management 105

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. Notifying media members about an upcoming event. Knowing when and how to pitch media members is key to securing coverage.

Product Launch 104

Product Launch Social Media Newspapers Writing 104

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Fuel

AUGUST 27, 2020

You may seek media coverage of your event, especially if your company is unveiling new technology that is especially relevant to the times. You’ll want to target your press release to the media outlets that are most likely to cover your event. Product Launch Press Release. A word of caution here.

Nonprofit 102

Nonprofit Local Writing Examples 102

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Prohibition

FEBRUARY 2, 2024

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. Samsung’s product launch drone display No need to panic, the aliens haven’t landed.

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Business and tech media in particular have an ongoing appetite for research, studies and surveys. Moreover, it can attract the attention of media, analysts, and business customers.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

It was strange to not get on a train and walk into the office by 9 AM to start the day of media calls and meetings. . Some people say they are more productive at home and enjoy going fully virtual. It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break.

Wireless 207

Wireless Product Launch Energy Meeting 207

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The best rule, of course, is to slightly underpromise and overdeliver — in writing. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

Barokas

JULY 6, 2020

This provides you with a warm intro and the opportunity to begin building relationships with members of the media. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. What misconceptions do startups often have about PR?

Consumer 131

Consumer Product Launch Agency Sports 131

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. For example, the product launch sits with let’s say brand Y.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Garrett Public Relations

MARCH 31, 2019

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles.

Product Launch 91

Product Launch Publicity Company Content Marketing 91

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 99

Interviews Publicity Technology Social Media 99

PR Fuel

JULY 26, 2020

Does your business need to attract media attention, quickly? Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage? Your company spends a huge amount of time, money, and energy to get your new product ready. You Need Media Coverage ASAP.

SEO 52

SEO Writing Local Product Launch 52

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52