Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

Media 111

Media Analytics Healthcare Crisis 111

The Resolution Blog

JUNE 24, 2015

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. To really connect with your audience communicate simply and succinctly, explaining how what you're writing is of value to them. You're going to need coverage.

Viral 120

Viral Social Media YouTube Small Business 120

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

ISEBOX

NOVEMBER 30, 2015

Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure. They interview their clients and staff and will educate, entertain and inform with their content.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time. Write a white paper or research report on a topic related to your industry. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

SEPTEMBER 21, 2016

Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. That way, if you get busy one week, you already have content lined up and ready to be published. Follow her on social media.

Marketing 120

Marketing Comparison eBook Social Media 120

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Ethical Voices

NOVEMBER 20, 2023

So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. I’ve seen it in many different aspects of my career, both from undergraduate students writing surveys, to consulting work that I’ve done, to my work with PRSA.

Ethics 91

Ethics How To Survey Interviews 91

Flack's Revenge

NOVEMBER 29, 2017

Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. What impact have they had on your business and/or web or social footprints? We are currently about three months ahead on episodes ready to publish. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. A Simple Measure of Marketing Many Businesses Miss. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study.

Case Study 40

Case Study Study Training Small Business 40

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

JULY 19, 2018

Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Copy writing, blogging and content generation. How does public relations help to promote a business? Plan and execute media events. Networking, attendance at and sponsoring of events.

Publicity 48

Publicity Advertising Advertising Tools 48

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Hotels 40

Hotels Conference Analytics Sports 40

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. The professionals who write news releases benefit from reading and staying apprised of what colleagues have written. Public Relations.

Journalism 52

Journalism Corporate Software Analytics 52

Waxing UnLyrical

OCTOBER 31, 2010

Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. And that leads to stuff like this. Take heart, not howls. Wanna Subscribe?

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

OCTOBER 28, 2010

Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. So here is the New Year’s Edition of Weekly Roundup. Wanna Subscribe?

Measurement 49

Measurement Tourism Social Media Blogging 49

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. Which brings me to my main point. David Sawyer.

Communications 104

Communications Community Measurement Study 104

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 9: Read Books.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Mark as read Approve comment Nice write-up Erica! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Google 101

Google Nonprofit Engineering SEO 101

Shift Communications

FEBRUARY 3, 2016

The majority of reporters want to write stories that talk about current trends and their impact – whether it’s a specific industry or a broader business outlet. This is an absolute game changer for many businesses like ours. In the example above, the spokesperson could follow on with a question like, “have you ever lost a pet?”

Interviews 60

Interviews Media Training Training Trends 60

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media System Small Business 65

Waxing UnLyrical

DECEMBER 6, 2010

Social is great, but I dont want to limit myself there when there may be a pool of small businesses right outside more door. I hope you do write on this topic and then post a link to your post here so that we can all find it. Im making time to attend more meetings, go to small business groups and TweetUps, to network in PERSON.

Facebook 84

Facebook Twitter Social Media Blogging 84

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 67

Publicity Small Business Advertising Advertising 67

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. People are busy, overwhelmed, and even cynical. When speaking or writing to promote a business, pretend you’re making a 30-second video.

Storytelling 140

Storytelling How To Software Small Business 140

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. Responding quickly to a crisis is an essential skill for businesses today. Who are your main stakeholders?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Some articles I’ve read cite 11 acquisitions in its recent history. Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

Stephen Waddington

SEPTEMBER 18, 2020

How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR Fuel

NOVEMBER 2, 2021

How much more revenue could your business generate from the exposure to millions of potential customers? Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience. What’s more, most PR companies offer these packages to small business owners.

Writing 52

Writing System Automotive SEO 52

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120