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5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Below are 5 essentials of an effective content marketing strategy.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.

SEO 130
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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016?

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40+ Blogs Marketers Should Be Following

PR 20/20

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. Search marketing for relevant content.

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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

Media 111
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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

Share her content. Writing Press Releases. Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block.

Marketing 120