Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

5W PR

AUGUST 18, 2023

Sober Curious refers to the conscious choice of questioning and exploring one’s relationship with alcohol, opting for more mindful and intentional choices about drinking. Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture.

How To 78

How To Resources Storytelling Community 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

DECEMBER 8, 2014

In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Trends 2015 digital marketing predictions 2015 social media predictions' Am I in a time warp?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Market research comes into play here, but so does focus.

Strategy 265

Strategy How To Resources Employee 265

PRSay

FEBRUARY 8, 2018

This excerpt is from an actual marketing agency brochure, name deleted to protect the guilty individual.). Jargon — Jargon refers to words used in a context that can only be fully understood by experts on a subject. Find more articles on writing and storytelling in the February issue of Strategies & Tactics.

Writing 149

Writing Storytelling Data Analysis 149

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The savvy tech marketer adjusts tactics accordingly. Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The savvy tech marketer adjusts tactics accordingly. Here’s how pros deal with it.

Enterprise 156

Enterprise Big Data Technology Analysis 156

ReimaginePR

MAY 23, 2016

No doubt, the cheerful host and the inventor of the latest must-have gadget dished about the unique features that were supposedly unmatched to anything currently on the market, and then they launched into the familiar spiel of two-for-the-price-of-one and free shipping and yada, yada, yada. Why is Storytelling More Effective?

Storytelling 159

Storytelling Comparison Case Study Brand 159

Doctor Spin

FEBRUARY 15, 2024

Communications (with an ‑s) refers to the means used to transmit information. Refers to transmitting information and understanding from one entity to another. Refers to the systems, technologies, and methods for transmitting messages over distances. Merriam-Webster.com. Communication vs Communications. 2024, January 2).

Communications 52

Communications eBook System Corporate 52

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? But what is Retsyn? Sans Sauce.

How To 194

How To Wikipedia Engineering Web 194

5W PR

JANUARY 15, 2020

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Virtual Reality (VR).

Technology 78

Technology Storytelling Consumer Brand 78

Cision

APRIL 6, 2016

Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What’s the biggest lesson about marketing you’ve learned throughout your career? This type of content is more trustworthy and credible, more so than most other marketing activities.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Karen Freberg

MARCH 31, 2022

Another aspect Ryan discussed with the students was about understanding the role in which you are faced with challenges and obstacles can be the time where you get a real world view of the value of marketing can do for you. Since then, there have been a lot of great interactions about all things social media and marketing.

Social Media 85

Social Media Industry Film Viral 85

5W PR

OCTOBER 3, 2018

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Virtual Reality (VR).

Technology 88

Technology Storytelling Consumer Brand 88

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

The Resolution Blog

OCTOBER 4, 2019

This often makes it a more preferable marketing activity, because it seems a lot “safer”. When you spend ages on the PR side saying we don’t need your money , it’s hard going back to say that you actually do ,” says Jerrid , referring to traditional PRs who prided themselves on gaining coverage with little budget.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. That is how we created the three pillars of storytelling, country building and club making. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz.

Retail 225

Retail Consumer Brand Branding 225

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Ishmael's Corner

MAY 17, 2015

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept. Why the Pats forgot the SEO part of content marketing is baffling.

SEO 60

SEO Real Estate Google Content Marketing 60

Ishmael's Corner

OCTOBER 18, 2015

The Art Of Storytelling In Business Communications And Public Relations. All companies recognize that customers saying positive things about their products is marketing gold. Techniques For Effective Business Communications. Or your dependence on online reviews before shelling out money for the latest.more.

Storytelling 60

Storytelling Communications Company Publicity 60

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. Before getting started, we referred back to the Growth-Driven Design Methodology. Website Rethink: Our 5-Step Approach.

Web 60

Web Internal International Storytelling 60

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

JUNE 9, 2016

PR Newswire recently shared some tweetable tips from our award-winning marketing team. Smith, who is responsible for marketing our IR and compliance services. I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Apply the reverse-mullet rule.

Creativity 40

Creativity B2B Guidelines Energy 40

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”). It’s sophisticated.

Advertising 60

Advertising Advertising Trends Storytelling 60

ReimaginePR

SEPTEMBER 19, 2016

The market is crowded and noisy. MailChimp is an email marketing service provider with plenty of competition, as you can imagine. Let’s take a look at two of the main benefits below: A brand voice helps your audience identify you in a crowded market. Let’s discuss. What is a Brand Voice? Your brand voice should mirror that.

Brand 120

Brand Branding Exercises Social Media 120

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. Maybe you should have a partnership with that coffee house and run a marketing campaign or giveaway. Give them a reference giveaway. A Guest Post By Natasha Clark, Founder of Lioness Magazine. Where is your customer? Find out where they are and be there.

Enterprise 150

Enterprise Community Education Radio 150

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Barnum likely referred to another psychological aspect of bad publicity (which isn’t often discussed in public relations or elsewhere). Phineas Taylor (P.T.) However, P.T. Berkowitz (Ed.),

Publicity 52

Publicity eBook Ethics Resources 52

Cision

APRIL 6, 2015

Christopher Penn and John Wall’s Marketing Over Coffee clocks in at around 20 minutes per episode. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Best Practices Featured Content Marketing'

Engineering 120

Engineering Tools Examples YouTube 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors. The post Where Do You Find Data For PR Storytelling? Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149