Agility PR Solutions

NOVEMBER 4, 2018

Vote Foundation and Hook Studios announced the launch of The Big Deal 2018, a midterm mobilization viral marketing campaign with an intent to give a last-minute push to younger voters to get out the vote. A newly launched initiative aims to reach younger voters where they live and breathe—by issuing a social media challenge.

Social Media 79

Social Media Viral Mobile Media 79

Buchanan PR

OCTOBER 5, 2023

This rapport not only sustains her media visibility but also cements her status as a media-savvy marketer, continually riding the wave of success with the support of her dedicated fanbase. The original viral “ketchup and seemingly ranch” post. Taylor Swift’s impact on media and marketing extends far beyond the music industry.

Strategy 81

Strategy Media Viral Trends 81

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Influencer Marketing on TikTok. billion globally this year! Utilising short form videos.

Brand 118

Brand Branding Video Social Media 118

Shift Communications

SEPTEMBER 22, 2014

Two marketing conferences, 10,000+ attendees, one convention center. After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. About mobile: Marketers must focus less on mobile technology and more on mobile behavior.

Report 135

Report Mobile Pinterest Conference 135

Prohibition

MAY 23, 2022

Throughout May, Instagram have started testing a new format on the home feed to prioritise video for mobile phone users. The platform has also made changes for crediting viral content creators, allowing users to credit their inspiration to the user who created the trend. Instagram introduces a new story format.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Mindful Marketing

OCTOBER 17, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It was a frightening experience. However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR.

Consumer 68

Consumer Viral Video Social Media 68

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

MARCH 24, 2016

With strong influencer relationships, your brand can call on its allies to come to its defense in times of crisis or to mobilize its audience when an opportunity arises. You already know influencer marketing is an important part of your strategy. But where does real-time marketing come into play? Read the free tip sheet today!

Brand 120

Brand Branding Viral Trends 120

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

MARCH 31, 2015

Everywhere thanks to mobile tech and the proliferation of free WiFi and Bluetooth. Everyone wants to go viral, but it’s nearly impossible. By definition, people using mobile devices are on the go. Best Practices Featured Content Marketing multimedia Photography podcasts video' Reach audiences wherever. How to create them?

Storytelling 120

Storytelling Mobile Video Viral 120

ImPRessions - Crenshaw Communications

MAY 26, 2016

As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that.

Viral 136

Viral Creativity Advertising Advertising 136

PRSay

FEBRUARY 24, 2017

Meetings include the social media team, the PR team, marketing partners and communications leaders at the VP and managerial levels. We saw the volume of social media chatter spike about our lack of a mobile boarding pass app,” Villafranca says. Fan growth gives you an audience you can market to in the future,” she explains.

Social Media 115

Social Media Airlines Media Meeting 115

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0. Provide Value.

B2B 92

B2B Community Facebook How To 92

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. ” Often, marketers equate influencers with celebrities. in revenue per $1 spent.

Marketing 40

Marketing Viral Fashion Product Launch 40

Shift Communications

JANUARY 21, 2015

With the rise in mobile consumption, online publishers are forced to create content, headlines and websites that are optimized for digital sharing; this is no easy feat. Mobile Optimization of Your Website. If you haven’t created a mobile version of your site, it’s beyond time to get on that. Marketing Analyst.

Mobile 60

Mobile Web Viral Social Media 60

Business Wire

MARCH 20, 2018

Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P. Organic shares are really what make a story go viral. What is Millennial Media anyway?

Reddit 158

Reddit Media Analytics Trends 158

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. Now this is quite possibly one of the biggest influencer marketing disasters of all time, so much so a Netflix documentary was made about it!

Marketing 48

Marketing Social Media Instagram Advertising 48

Beyond PR

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64

Google Digital PR Mobile SEO 64

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Want to build word-of-mouth? Social Currency: The new classic.

Energy 120

Energy Viral Storytelling Community 120

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The contact details should include your full name, telephone number, email and mobile address. Contact Details.

Engineering 128

Engineering Writing Social Media Report 128

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Gamification.

Mobile 101

Mobile Community System Social Media 101

Prohibition

MARCH 15, 2023

The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. In recent weeks, the number of reported homophobic attacks and verbal incidents has gone up in the Premier League. Ronaldo was keen, Serena not so much. This went down a treat with the media.

Video 62

Video Case Study Sports Creativity 62

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! The elves were busy putting the finishing touches on the toys, and the reindeer were practicing their takeoffs and landings, but Santa had a different kind of sleigh-related concern on his mind.

Social Media 80

Social Media Trends Crisis Crisis Management 80

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers.

Brand 56

Brand Branding Instagram Community 56

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. What’s driven the convergence of PR + marketing + advertising?

Social Media 117

Social Media Conference Media Corporate 117

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Since then, there have been a lot of great interactions about all things social media and marketing. Don’t worry, I am going to tell you! And this is what Ryan encouraged as well.

Social Media 85

Social Media Industry Film Viral 85

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Brands turn to 360° video as a key component of their digital marketing strategy, and it’s easy to see why. 360 Degree Videos. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Beyond PR

SEPTEMBER 7, 2016

To capitalize on an opportunity, you need to be ready to mobilize. You can’t force something to go viral. Author Maria Materise is a content marketing specialist for Cision. Consider adjusting your communication so that it appeals to all of your audiences. Act on opportunities. Once a big event starts, things move fast.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #2: Cause Marketing. Smirnoff vodka (largest anamorphic painting).

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

DECEMBER 21, 2017

Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. He was a famous speaker, showman, investor, entrepreneur and marketing genius. He was the first experiential marketer. The potted biography: Barnum was born in 1810.

Viral 83

Viral Big Data Fashion Publicity 83

MaccaPR

AUGUST 26, 2015

What ensued was the creation of a 53-foot-long Mobile Mooseum. So, where can PR and marketing staff get started in telling their brand’s story? In a marketing world trapped by so much corporate sameness, capitalizing on your brand’s long and storied history can make a big difference. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Thus, healthcare companies must evolve and adjust their marketing campaigns in order to build meaningful industry relationships. Target a specific marketing outcome.

Healthcare 88

Healthcare Strategy Communications Policies 88

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Communications Conversations

FEBRUARY 6, 2015

In this edition of the Talking Points Podcast, Kevin and I talk about an interesting article by Contently last week that laid out all kinds of interesting stats about real-time marketing “war rooms” (wow–expensive!). See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”.

Viral 60

Viral Marketing YouTube Enterprise 60