ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. It all translates into greater mobility and opportunity for our team and a deeper offering for clients.

Agency 353

Agency Communications Marketing Leadership 353

Agility PR Solutions

SEPTEMBER 12, 2022

New research from app experience platform Airship spotlights key internal challenges companies of all sizes face in deploying and improving app experiences for their customers, revealing that the mobile app experience (MAX)—as a concept and set of best practices—is still very much a frontier.

Mobile 86

Mobile Company Marketing Survey 86

Agility PR Solutions

OCTOBER 11, 2021

Mobile traffic is quickly becoming the lifeblood of the internet. Mobile traffic nowadays represents a vast portion of all internet use, so it stands to reason that businesses and marketers should try and leverage this […]. The post 5 ways to drive mobile traffic to your business appeared first on Agility PR Solutions.

Mobile 148

Mobile Marketing Publicity 148

Agility PR Solutions

SEPTEMBER 22, 2022

The post 3 in 4 consumers use mobile ads to discover new apps—what marketers need to know appeared first on Agility PR Solutions. The data also reveal how attitudes towards advertising and monetization have evolved, as well as […].

Mobile 117

Mobile Consumer Marketing Advertising 117

Bianchi Biz Blog

FEBRUARY 16, 2023

With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed.

Automotive 98

Automotive Mobile Technology Transportation 98

Prowly

AUGUST 7, 2019

Today, with tons of mobile applications and online services seamlessly integrated into everyday life, the importance of productivity apps is undeniable. The post Top 25 Mobile Productivity Apps for 2019? appeared first on Prowly Magazine.

Mobile 161

Mobile Marketing 161

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

Agility PR Solutions

JANUARY 30, 2022

The post App culture: Consumers’ perspectives on branded mobile notifications appeared first on Agility PR Solutions. Over half of all consumers have decided to turn off any brand communications through notifications on […].

Mobile 147

Mobile Consumer Brand Branding 147

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Who has time to watch them all?

YouTube 83

YouTube Mobile Automotive Transportation 83

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

Ronn Torossian

JANUARY 31, 2020

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. Here’s how and why: Mobile Proliferation Nearly five billion people have and use mobile devices. The post Forgotten Elements of Digital Marketing Strategy appeared first on.

Strategy 195

Strategy Marketing Mobile Agency 195

Agility PR Solutions

FEBRUARY 2, 2020

Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics.

Mobile 78

Mobile Measurement Marketing Survey 78

Agility PR Solutions

FEBRUARY 10, 2020

Valentine’s Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine’s Day shoppers set new spending records, adding $20.7 billion to the economy.

Mobile 74

Mobile Marketing Brand Branding 74

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

Automotive 78

Automotive Mobile Technology Transportation 78

Agility PR Solutions

FEBRUARY 7, 2024

Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. New research from mobile-industry growth acceleration platform Liftoff examines the app landscape in 2024, and how app marketing professionals are responding to today’s challenges.

Trends 105

Trends Mobile Marketing Consumer 105

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Agility PR Solutions

OCTOBER 29, 2020

Market dynamics are shifting fast to mobile shopping,increasingly challenging brands to get ahead of evolving consumers. Unfortunately, traditional market research tools—surveys and focus groups—fail to adequately engage consumers in the mobile commerce environment. Brand stewards should ask: What’s changing […].

Mobile 86

Mobile Tools Survey Consumer 86

Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. But don’t worry. We’ve done the research for you. Disclosure: SAE International is a Bianchi PR client.).

Automotive 76

Automotive Mobile Technology Transportation 76

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? And they use it all the time.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? And they use it all the time.

Mobile 100

Mobile Google SEO Web 100

Bianchi Biz Blog

JUNE 29, 2023

If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Agility PR Solutions

FEBRUARY 20, 2019

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. The post Data is now king—and it’s delivering big wins for mobile marketers appeared first on Agility PR Solutions.

Mobile 60

Mobile Data Marketing Agency 60

Agility PR Solutions

MARCH 11, 2019

There is no denying the power of mobile technology as a disruptor in the retail industry. Those marketers recognize that a mobile device in the hands of a customer or associate holds tremendous opportunities to enhance the customer experience in the store.

Mobile 111

Mobile Retail Technology Industry 111

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

Agility PR Solutions

DECEMBER 11, 2019

Smaller mobile screens have been taking on more […]. The post How the mobile holiday shopping boom benefits stores appeared first on Agility PR Solutions.

Mobile 78

Mobile Survey Groups Marketing 78

Agility PR Solutions

NOVEMBER 28, 2022

A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it’s like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023.

Privacy 78

Privacy Report Mobile Marketing 78

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2B 60

Agility PR Solutions

FEBRUARY 27, 2022

According to the firm’s new report, The Gateway to the Metaverse: AR Marketing & […]. The post Gateway to the metaverse: 2022 is the year of mobile augmented reality, new research reveals appeared first on Agility PR Solutions.

Mobile 78

Mobile Consumer Report Brand 78

Awario

MARCH 11, 2021

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses

Survey 178

Survey Tools Marketing Mobile 178

Agility PR Solutions

AUGUST 14, 2019

Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. Mobile Consumer Report, now in its fourth year, shows that deals continue to be […].

Mobile 72

Mobile Consumer Report Brand 72

Agility PR Solutions

JANUARY 13, 2020

It’s a new decade, which practically means it’s the cusp of a whole new era for the fast-moving world of mobile video. So what can marketers expect to see in 2020? The post 2020 state of mobile video experience—U.S. is improving, but still ranks well below the top appeared first on Agility PR Solutions.

Mobile 88

Mobile Video Survey Data 88

Agility PR Solutions

AUGUST 28, 2019

New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

Mobile 60

Mobile Study Automotive Healthcare 60

Agility PR Solutions

AUGUST 26, 2019

Advancing technologies are putting more pressure on retail marketers to improve their customer experiences, and new research from WBR Insights finds retailers are not prepared to support the next wave of technologies like AI, Chatbots and AR as part of their mobile engagement strategy.

Retail 60

Retail Mobile Survey Technology 60

Agility PR Solutions

SEPTEMBER 10, 2018

Now that families have successfully sent their kids off for a new school year, marketers and communicators have shifted their focus to crafting holiday campaigns—particularly ones that will entice mobile users and amp up engagement for the coming season.

Mobile 87

Mobile Report Marketing Communications 87

Agility PR Solutions

NOVEMBER 20, 2021

It was when transactions moved from tellers to ATMs, and from computers to mobile services. The post 5 reasons PR and marketing are critical for the financial service industry appeared first on Agility PR Solutions. Today, a lot of financial services are available online and it’s easier for clients to compare offers.

Financial 147

Financial Industry Marketing Mobile 147