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The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60
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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 83
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How to Leverage Emotions to Boost Digital PR

Cision

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

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Master Multimedia Storytelling With a Free E-Book!

Cision

Where do podcasts fit in content consumption? Everywhere thanks to mobile tech and the proliferation of free WiFi and Bluetooth. Everyone wants to go viral, but it’s nearly impossible. Focus on the needs of niche audiences and try creating content that resonates with them. Reach audiences wherever. How to create them?

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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

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Is Your Content Sharable?

Shift Communications

With the rise in mobile consumption, online publishers are forced to create content, headlines and websites that are optimized for digital sharing; this is no easy feat. With one click, they can easily share the tweet you wrote with your content to their followers. Mobile Optimization of Your Website. Marketing Analyst.

Mobile 60
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Top 13 influencer marketing fails

Prohibition

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. Now this is quite possibly one of the biggest influencer marketing disasters of all time, so much so a Netflix documentary was made about it!