PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. What’s driven the convergence of PR + marketing + advertising?

Social Media 117

Social Media Conference Media Corporate 117

Beyond PR

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64

Google Digital PR Mobile SEO 64

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. Local news has certainly become more relevant. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

SEPTEMBER 7, 2016

Your communication may be perfect for a local audience, but how will it be taken globally? To capitalize on an opportunity, you need to be ready to mobilize. You can’t force something to go viral. Author Maria Materise is a content marketing specialist for Cision. Think outside the box and beyond your boundaries.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online. The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Or, conversely, show how local efforts are playing out on the larger national stage, such as the National PTA’s materials about bridging the STEM Gap.

Energy 40

Energy Healthcare Policies Agriculture 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. ” – Brian Rudolph, Verifone.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. ” – Brian Rudolph, Verifone.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

AUGUST 26, 2015

What ensued was the creation of a 53-foot-long Mobile Mooseum. Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies. Source: Maccabee.com ). How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Also includes mobile gaming, social media, and the web. As technology advances, we require up to the minute information quickly and efficiently. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52