Agility PR Solutions

NOVEMBER 4, 2018

Vote Foundation and Hook Studios announced the launch of The Big Deal 2018, a midterm mobilization viral marketing campaign with an intent to give a last-minute push to younger voters to get out the vote. A newly launched initiative aims to reach younger voters where they live and breathe—by issuing a social media challenge.

Social Media 79

Social Media Viral Mobile Media 79

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. The original viral “ketchup and seemingly ranch” post.

Strategy 81

Strategy Media Viral Trends 81

Prohibition

MAY 23, 2022

Throughout May, Instagram have started testing a new format on the home feed to prioritise video for mobile phone users. The platform has also made changes for crediting viral content creators, allowing users to credit their inspiration to the user who created the trend. Instagram introduces a new story format.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Prohibition

AUGUST 9, 2022

The food delivery company launched ‘Chipwatch’, a mobile team deployed on Brighton and Scarborough beach on two dates in July, in a bid to protect beach-goers precious snacks. A display in the crocodile enclosure at London Zoo has gone viral – a crocodile skin handbag where the endangered Siamese crocodile should be.

Social Media 62

Social Media Media Viral B2C 62

Shift Communications

SEPTEMBER 22, 2014

About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Always ask the question, what are people doing while they are using their mobile devices? The Mobile Commerce Revolution, Tom Webster ). The Mobile Commerce Revolution, Tom Webster). Visual content is crucial.

Report 135

Report Mobile Pinterest Conference 135

Cision

MARCH 31, 2015

Everywhere thanks to mobile tech and the proliferation of free WiFi and Bluetooth. Everyone wants to go viral, but it’s nearly impossible. By definition, people using mobile devices are on the go. You can feel like you’re having a real conversation with that person.” – Donna Papacosta. Reach audiences wherever.

Storytelling 120

Storytelling Mobile Video Viral 120

Cision

MARCH 24, 2016

With strong influencer relationships, your brand can call on its allies to come to its defense in times of crisis or to mobilize its audience when an opportunity arises. It’s every brand’s dream to go viral, but it doesn’t often happen. So how can you take charge and own the conversation in real time? Grow awareness.

Brand 120

Brand Branding Viral Trends 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Burrelles Fresh Ideas

OCTOBER 3, 2023

Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 84

Brand Branding Marketing Ethics 84

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

Melissa Agnes

JANUARY 11, 2015

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

ImPRessions - Crenshaw Communications

MAY 26, 2016

Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. Mobile video media will be the norm. Imagination and creativity will rule. The lines between social media and traditional media will have completely blurred.

Viral 136

Viral Creativity Advertising Advertising 136

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. He was a hard-working father , living in a mobile home, whose pickup truck died on the way to his job at the potato factory. bottle of Ocean Spray cranberry juice.

Consumer 68

Consumer Viral Video Social Media 68

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. So, focus your attention on creating PR strategies that trigger a positive emotional response.

Digital PR 251

Digital PR How To Small Business Analysis 251

Beyond PR

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64

Google Digital PR Mobile SEO 64

Shift Communications

JANUARY 21, 2015

With the rise in mobile consumption, online publishers are forced to create content, headlines and websites that are optimized for digital sharing; this is no easy feat. Mobile Optimization of Your Website. If you haven’t created a mobile version of your site, it’s beyond time to get on that. Again, make it easy.

Mobile 60

Mobile Web Viral Social Media 60

Ishmael's Corner

NOVEMBER 18, 2014

My snapshot analysis starts with their websites: Khanna’s site has the more switched-on look with the vertical scroll that works so well on mobile devices. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app. Turning to Twitter …. Khanna definitely brings a fresh look to his account.

Instagram 94

Instagram Mobile Social Media Construction 94

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! The elves were busy putting the finishing touches on the toys, and the reindeer were practicing their takeoffs and landings, but Santa had a different kind of sleigh-related concern on his mind.

Social Media 81

Social Media Trends Crisis Crisis Management 81

PRSay

FEBRUARY 24, 2017

We saw the volume of social media chatter spike about our lack of a mobile boarding pass app,” Villafranca says. That’s an asset that stays with you, unlike shares or post virality.” “Call out surprising metrics even if they don’t support your cause, campaign or initiative.”Southwest’s

Social Media 117

Social Media Airlines Media Meeting 117

Prohibition

MARCH 15, 2023

The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. In recent weeks, the number of reported homophobic attacks and verbal incidents has gone up in the Premier League. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Want to build word-of-mouth? Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Organic shares are really what make a story go viral. What is Millennial Media anyway?

Reddit 158

Reddit Media Analytics Trends 158

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. It’s a landslide: Community creates results.

Mobile 101

Mobile Community System Social Media 101

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. As Facebook struggles to find its monetization strategy, there are some exciting companies that have stepped forward to meet a different set of social needs (and in some cases, pick up the slack where Facebook has stumbled): Connecting on mobile.

Facebook 102

Facebook Mobile Google Viral 102

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. The contact details should include your full name, telephone number, email and mobile address.

Engineering 128

Engineering Writing Social Media Tools 128

Solo PR Pro

JULY 3, 2019

The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy and overuse are causing Internet and social media users to actively consider their usage.

Report 45

Report Privacy Pinterest Retail 45

Bad Pitch Blog

MAY 26, 2009

This bad pitch comes from a mobile service provider’s agency. In their defense, mobile service providers are a lot like IT staff. SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. Below is the link to the Mobilize Video Lounge where you can check out the latest videos – more being released this week & next!

Pitching 40

Pitching Viral Mobile Video 40

PRSay

OCTOBER 25, 2017

Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In If the content is consistent, then it’s easier to spot when something is off or when someone breaches your account. Companies should have strong pre-crisis and crisis plans in place.

Social Media 119

Social Media Conference Media Corporate 119

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Don’t worry, I am going to tell you! Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” And this is what Ryan encouraged as well.

Social Media 85

Social Media Industry Film Viral 85

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” Through their content, dadfluencers inspire and empower fathers to embrace their parenting journey with confidence and pride.

Brand 56

Brand Branding Instagram Community 56

The Hoffman Agency

APRIL 17, 2017

I’m talking about how your hands and brains are wired to your mobile device or devices and how it is taking over your life. Working on my mobile office at the beach sipping a piña colada. We want anything we post to go “viral” up to the point where we do crazy things for “hearts.” Where are you today? What are you wearing?

Mobile 31

Mobile Viral Social Media Instagram 31

Stephen Waddington

JULY 17, 2018

Community champions in Asda stores around the UK submit stories via a mobile phone app. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. These are collated and displayed on a centralised newsdesk.

Storytelling 60

Storytelling Local Community Case Study 60

Beyond PR

SEPTEMBER 7, 2016

To capitalize on an opportunity, you need to be ready to mobilize. You can’t force something to go viral. Consider adjusting your communication so that it appeals to all of your audiences. Act on opportunities. Once a big event starts, things move fast. Maintain authenticity. The best laid plans can’t replace serendipity,” says Peter.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40