Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Here are 4 questions every marketer needs to ask their public relations firm to avoid a blogger outreach snafu: 1: Do You Have A Blogger Outreach Policy?

Policies 181

Policies Marketing Viral Pitching 181

The Hoyt Organization

APRIL 11, 2024

While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities. This results in higher engagement rates compared to broad, undifferentiated marketing. Each social media platform attracts a different type of audience demographic.

Social Media 63

Social Media Video Viral Brand 63

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

Measurement 103

Measurement Corporate Survey Viral 103

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. Measure the Sentiment That Matters. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

NewsWhip

JUNE 2, 2020

Marketing and Advertising. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors.

Case Study 78

Case Study Study Viral Data 78

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The “born” trendspotters are social marketers. But the marketers who jumped aboard early had a tremendous advantage. While 42% of marketers said they plan on using influencers , only 19% of consumers wanted to see more.

Consumer 97

Consumer Trends Viral Survey 97

Solo PR Pro

JULY 21, 2020

Written by Yoo Mee Pontonnier, Global Head of Marketing , CARMA. But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral. Yoo Mee Pontonnier heads up marketing for CARMA and is based in London.

Viral 71

Viral Analysis Television Radio 71

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 90

Measurement Google Analytics Nonprofit 90

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Find out how we help PR pros with media outreach, monitoring, and measurement. Jolly PR Solutions partnered with Burrelles to save Santa and create holiday magic!

Social Media 79

Social Media Trends Crisis Crisis Management 79

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. The Fiji Water Girl photobombing stunt, according to BrandWatch, generated a staggering 98.9 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution.

Viral 136

Viral Creativity Advertising Advertising 136

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Spotify took aim at the market this week acquiring podcast creation tool Anchor and podcast media company Gimlet Media. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? Could just one metric measure PR?

Tools 136

Tools Publicity SEO Measurement 136

PRSay

FEBRUARY 24, 2017

Meetings include the social media team, the PR team, marketing partners and communications leaders at the VP and managerial levels. Seek out “ah-ha” measurement moments. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. “We

Social Media 98

Social Media Airlines Media Meeting 98

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. PR people outnumber reporters six to one.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Build the camaraderie needed to face crises.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. percent of marketing leaders report they are able to prove the impact of social media quantitatively. The future of social media marketing is a path paved in payment.

Mobile 60

Mobile Survey Marketing B2C 60

Business Wire

MARCH 20, 2018

Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P. Organic shares are really what make a story go viral. What is Millennial Media anyway?

Reddit 159

Reddit Media Analytics Trends 159

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. The Fiji Water Girl photo-bombing stunt, according to BrandWatch, generated a staggering 98.9 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Bryan: Yeah. Paul: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. But “Dunkin” has been used in DD marketing for years, and it’s already a nickname among regular customers. And as smart marketers know, an affectionate nickname is branding gold.

How To 101

How To Viral Advertising Advertising 101

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. What’s driven the convergence of PR + marketing + advertising?

Social Media 97

Social Media Conference Media Corporate 97

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency.

Social Media 120

Social Media Facebook Print Advertising 120

Flack's Revenge

MARCH 8, 2018

Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. They also mentioned a recently released Chrome extension that they say predicts content virality. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance.

Data 159

Data Media Software Viral 159

Mindful Marketing

MARCH 21, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. Could he be right?

Viral 75

Viral Marketing Retail Transportation 75

Barokas

OCTOBER 21, 2020

I’ve been thinking since that interview about whether barbell and antifragile strategies hold relevance for marketing, PR and communications professionals. Rewards should be measurable and impactful, but they may look different than your usual parameters. Created a viral video? Rethink your position on risk and redefine rewards.

System 88

System Viral Strategy Survey 88