The Hoffman Agency

JULY 8, 2019

He is a barely known, Italian writer from the late 19th century; he wrote adventure stories for periodic magazines, usually about fallen noblemen turned pirates to take revenge on their enemies — and, obviously, they’d fall in love with the enemy’s daughter or niece or something around those lines. I’d like to tell you about Emilio Salgari.

Storytelling 28

Storytelling Data Travel Writing 28

The Awards Blog

AUGUST 30, 2019

Spotlight article in magazines or digital media. Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener.

Writing 52

Writing How To Local Examples 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Authentic Storytelling Project. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing?

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Write the book on it. While skillful branding and solid performance can set the stage for success, PR-driven storytelling, third-party recognition, social values, and a compelling brand voice can make a brand distinct. Check out these “ wacky entrepreneur stories to inspire you ” from Inc. Last month, Inc. Last month, Inc.

Brand 196

Brand Branding Reddit B2B 196

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — This has less to do with the actual business storytelling and more about how The Man measures journalists. to learn how they like to be pitched. is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. In the Content Marketing Framework Joe Pulizzi and Robert Rose write, “for content marketing it’s a long season.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Deirdre Breakenridge

MARCH 2, 2015

A Guest Post By Natasha Clark, Founder of Lioness Magazine. One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. As founder of Lioness Magazine , there were a few things that I learned as we launched: Content is key.

Enterprise 150

Enterprise Community Education Radio 150

PRSay

AUGUST 8, 2018

For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Also, when pitching print magazines, consider the necessary lead time. Magazine editors often need to receive story ideas three months before an issue’s publication.

Pitching 136

Pitching Interviews Video Report 136

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Write like a “Boss.” There’s an undeniable link between his storytelling chops and his famously evocative song lyrics. As we always say, the best way to improve your own writing is to read a variety of others. ” The Boss, to be more specific. Funny, insightful takes on pop culture.

Viral 120

Viral Storytelling Writing Crisis 120

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Measurement Television 167

Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. Magazine. “As Luckily for us, Tulshyan has written this guidebook to help us get started.” — Ms.

Leadership 62

Leadership Storytelling Policies Groups 62

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Blogging 52

Blogging Marketing Pinterest SEO 52

Rock the Status Quo

DECEMBER 10, 2015

Put on Your Storyteller Hat. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. Put on that creative storyteller hat and let ‘er rip. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. PR strong on writing, weak on tech A study by CIPR asked respondents to rank the “perceived strongest attributes” among public relations professionals. These lay out a pretty good picture of the PR landscape.

Survey 95

Survey Industry Leadership Study 95

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Fortune Magazine Gets into the “PR” Business. That would be rich.

Industry 60

Industry Storytelling Journalism Corporate 60

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

MaccaPR

FEBRUARY 2, 2017

Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. But it’s a new kind of print – from Red Bull’s thrilling two million-circulation Red Bulletin Magazine to limited edition magazines like London-based LAW. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online. ” – Jennie Bev, writing in Psych Central.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

MARCH 14, 2016

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. The magazine will celebrate its 170 th anniversary later this year. GQ: Noah Johnson ( @noahvjohnson ) has joined the new men’s fashion magazine launching in May, GQ Style, as senior editor.

Fashion 40

Fashion Tourism Media Journalism 40

Mindful Marketing

JUNE 15, 2015

Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. So that’s how we approach storytelling in our work as well.

Interviews 50

Interviews Marketing Financial Insurance 50

MaccaPR

JULY 24, 2019

The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. Effective CSR campaigns go much deeper than having your company write a check each year. Fill Your Storytelling with Purpose.

Corporate 116

Corporate Retail Policies Employee 116

Mora Communications

NOVEMBER 13, 2017

Coming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign. . These are your key stories and effective PR is effective storytelling.

Pitching 40

Pitching Conference Social Media Storytelling 40

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Try a new audience with a new offering. Keep topics personal and relatable.

Financial 46

Financial Banking Content Marketing Writing 46

ReimaginePR

MAY 30, 2015

Get a variety of angles that will look good on Amazon and in the pages of a magazine. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. I would challenge you to write a more human bio. Bios should bring your executives to life.

Media 120

Media Television Video Print 120

PR Conversations

AUGUST 17, 2016

As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine. One article is all about storytelling and the use of heroes and villains. Perhaps research is associated with data and numbers which is seen as nerdy or boring?

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine. One article is all about storytelling and the use of heroes and villains. Perhaps research is associated with data and numbers which is seen as nerdy or boring?

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine. One article is all about storytelling and the use of heroes and villains. Perhaps research is associated with data and numbers which is seen as nerdy or boring?

Publicity 40

Publicity Storytelling Study Journalism 40

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. She also wrote a promotional story that was recently published in Signature Magazine, a Hattiesburg lifestyle magazine. She’s a bright student and a strong leader among her peers.

Sports 0

Sports Leadership Internal International 0

The Hoffman Agency

MARCH 20, 2017

editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. advertisements).

Publicity 63

Publicity Construction Agency Advertising 63

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. Targeting your audience with ads, coupons, magazines, commercials, etc., The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

Storytelling 120

Storytelling Skype Energy Software 120

Solo PR Pro

FEBRUARY 11, 2016

Many media outlets, such as trade publications and magazines, publish these types of articles as an externally contributed piece that offers new perspectives, knowledge and expertise in a particular subject area or topic of interest for their readership. Writing the article. Be a storyteller and try to create intimacy with the reader.

How To 40

How To Guidelines Pitching Writing 40

The Hoffman Agency

SEPTEMBER 2, 2020

Tell us what magazines you read? Would your friend recognise this is by you? Avoid the obvious. You’re ‘hard-working, driven, motivated, and work well in a team as well as on your own.’ But you would hardly say the opposite. Why do you read them?

Handbook 36

Handbook B2B Agency Energy 36

PR Conversations

JANUARY 29, 2016

Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs! Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video?

Publicity 40

Publicity Ethics Creativity Travel 40

MaccaPR

MAY 28, 2015

Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. AdWeek praised the spot as “a sweet and pretty otherworldly stunt.” I thought, “Holy cow, you could really see that message from Space?”

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. Just ask Michael Dubin.

Leadership 93

Leadership Brand Branding How To 93