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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

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What reputational lessons can we learn from the recent Beckham documentary?

PR in High Definition

Much of the series is based around the Beckhams, both individually and collectively, and their efforts to shape their reputations – both at the time and in the present day. They rose to the absolute pinnacle of British cultural life, meaning their reputations were under unrelenting scrutiny for the best part of two decades.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

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7 Reasons your competitor was included in a story…but you weren’t

Sword and the Script

Consider starting with trade and local or regional media while you ramp things up with your business. The big placements you land are often the result of months or even years of effort building your reputation and media relationships. But top media outlets may opt for more seasoned companies to feature.

Pitching 127
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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. With influence top of mind, where is the conversation about reputation & credibility?

Twitter 293
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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging. This helps build a positive reputation for your organization in the eyes of the media, making them more likely to cover your stories in the future.

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Increasing Your Media Coverage Through Storytelling

PRSay

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how?