How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Perhaps none have been affected more than print newspapers. Hinds is optimistic that the newspaper industry can take advantage. “We

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. Now, I know the print newspaper has its downsides.

Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers.

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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany.

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Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News pic.twitter.com/wmCp6ZL5fE. This’ll be featured in newspaper sub-editing courses for years.

Facebook is local media

Stephen Waddington

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. No wonder that the small ads of newspapers have been gutted.

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John Oliver and the future of newspapers

Media Bullseye

Earlier this month, John Oliver highlighted the plight of newspapers in a 19-minute soliloquy that focused on how important newspapers are—and he also made some fun of the industry’s attempts to address declining subscription rates.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. Local newsrooms saw drastic cuts over the course of a decade.

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More Americans trust media than they did last year—and most trust local news 

Agility PR Solutions

There’s good news for journalists: three-quarters of Americans trust their local TV news and local newspapers. The post More Americans trust media than they did last year—and most trust local news appeared first on Agility PR Solutions.

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The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers.

How important is local TV to your media relations plan?

PR Daily

The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. Nonetheless, local TV news does wield influence.

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Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Stuart Bruce

Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA).

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years.

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Federal funding for Miami and Flint comes amid locals’ criticism

PR Daily

Several newspapers published this photo: Elected officials turned to Twitter to share their frustrations, too: Flint families have had poison in their H2O for 2 years. There are congratulatory posts and plenty of criticism for Congress.

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Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

Heck, the trombone player for our local Philharmonic just started a blog that The Times even wrote about. 2001 blogs HTML Laermer.com New York Times Op-Ed Slow Death of Newspapers Trombones Willful Ignorance

PR 101: How to Pitch The New York Times

Cision

There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times.

PR 101: Five Tips for Pitching USA Today

Cision

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. Can you make a case for something local or regional being indicative of a major trend with nationwide impact? Think beyond your client, your company and your industry to the average national newspaper reader.

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest.

The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news.

What recent media layoffs mean for the future of public relations

Agility PR Solutions

Dozens of local journalists at Gannett newspapers across the country. More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. The national desk at BuzzFeed.

What the news media landscape could look like in 10 years

The Stalwart Blog

I believe Apple TV will end the local affiliate business model and finish off the newspaper industry Tell me if you agree.

Study: Journalists a top source for providing accurate news

PR Daily

In the 2019 IPR Disinformation in Society study, local newspapers (62%) and local broadcast news (62%) fared well for perceptions of trustworthiness of the media and the ability to provide accurate news and information.

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What is PR?

PR Warrior

PR people spend most of their time trying to get the name of their client (or employer if they operate in-house for an organisation) into newspapers or magazines, or on radio or television. What the heck is PR?

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Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

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Bad News About Ink: an open letter to clients

Bad Pitch Blog

Unfortunately, the great unwashed aren’t typically profiled in their local Business section, and aren’t flipping those pages and most people get their dose of news, fastidiously-checked headlines, and gobs of entertainment online.

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit

Cision

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. ” Using Cision’s media database , we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers.

5 Tips to a Successful PR Pitch

Cision

Dreaming of a major website or newspaper writing about your brand? Instead, cozy up to reporters who write for your local newspaper. You won’t get there unless you learn how to pitch journalists with your story.

Tips for Promoting an Event

Maine PR Maven

Be sure to contact local media to generate publicity for each of your stops! Advance Publicity Create a most-wanted-media list, including newspapers, […]. Connecting one on one with readers at live events is one of the best ways to build relationships and reader loyalty. Decide how much time you want to spend on the road for your book tour. The post Tips for Promoting an Event appeared first on | The PR Maven

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!)

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election.

Behind Amazon’s Magic PR Touch

ImPRessions - Crenshaw Communications

Rather than face months or years of protests from locals, it simply bowed out. Years after the Google and Facebook started sucking up digital ad revenue from newspapers and other media, even hard-bitten observers admit that the billionaire rescue model has worked.

How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions.

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Increasing Your Media Coverage Through Storytelling

PRSay

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? On Jan.

Behind the Headlines With Sharon Ward Keeble

Cision

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived.

Turn your earned media pitches into shared and owned media content to get more visibility

Axia PR

News outlets are more likely to publish high-quality content on their social media platforms, and the results are often even greater than TV or newspaper (earned media) coverage. Your local TV station’s 6 p.m. 3 tools we recommend to create the content you’ll use to pitch. Most news outlets have a social media or digital desk, and they’re always looking for great content to publish.

Behind the Headlines With Alan VanderMolen

Cision

In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. There are two parts: First is a realization that global really means “multi-local.”

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Wire Service Fraud: Are You Seeing It, Too?

Rock the Status Quo

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. Deceptive business practices REALLY p**s me off, so I’m not a happy camper today.

The Evolution of Media Monitoring in Political Campaigns

CivicFeed Insights

From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work. Back then, media monitoring often meant sorting through stacks of newspapers, gathering clips and meeting with candidates to plot their campaign strategies. Comprehensive and cross platform outreach – Media monitoring scans a wealth of platforms, from social media outlets and broadcast television to newspapers and online news channels.

Report: Marketers are spending more on digital vs. traditional tactics

PR Daily

The group’s US Local Advertising Forecast 2017 reports that mobile advertising for local markets in particular will jump from $44.2 Traditional advertising in local markets is expected to drop from $101.1

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. News planning is an important PR technique.

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