Sword and the Script

OCTOBER 24, 2023

The big placements you land are often the result of months or even years of effort building your reputation and media relationships. Consider starting with trade and local or regional media while you ramp things up with your business. You haven’t been at the PR game long enough PR is a long game.

Pitching 127

Pitching Newspapers Report Local 127

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

PRSay

MAY 24, 2021

In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 168

Nonprofit Local Journalism Newspapers 168

Deirdre Breakenridge

OCTOBER 5, 2016

At the same time, we’ll discuss how, as communication professionals, we approach news today, which has changed from neatly packaged/key sound bites that fit newspaper coverage, radio and TV to the 24/7 nature of social media, always on with no breaks. With influence top of mind, where is the conversation about reputation & credibility?

Twitter 293

Twitter Community Ethics Radio 293

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Mark My Words

MAY 4, 2020

Reputation is hard won and easily lost if you’re not careful. So it’s worth pointing out, that whenever reputation is at stake and the media gaze is focused, the question to ask is; “At what cost?” There was time to drop this case and they may well have been advised to do so, but they seem immune to counsel.

Newspapers 60

Newspapers Reputation Media 60

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications Reputation SEO 52

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Online Reputation Management Services: What You Need to Know. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Crisis 238

Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper. We recommend ordering your copy today to ensure you and your team are up-to-date and using terms and phrases appropriately.

Publicity 111

Publicity Writing Construction Guidelines 111

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. I am really excited about our point of view on reputation management.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Cision

MARCH 8, 2016

Adam Friedman, owner of Adam Friedman Associates, says maintaining a brand’s reputation is a constant process and can be a challenge, especially for financial companies. Today, one comment on social can impact a brand’s reputation. Do you have any advice for companies looking to strengthen their brand reputation?

Financial 120

Financial Reputation Newspapers Social Media 120

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Newspapers 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Newspapers 40

Cision

FEBRUARY 25, 2016

For the largest banks, the reputational damage from the financial crisis could take a generation to repair. Soon after, I piloted one of the very first reputation-monitoring systems on the Internet – and yes, there were trolls even in 1997. Read the newspaper – the whole newspaper. Karma is real. Rapid Fire Round.

Newspapers 120

Newspapers Financial Crisis System 120

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

PRSay

NOVEMBER 8, 2022

A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. Powell’s U.N.

Comparison 151

Comparison Twitter Newspapers Communications 151

Axia PR

JUNE 27, 2018

Confessions from a daily newspaper editor. A poorly constructed pitch can really harm your company’s reputation. Pitching major news outlets requires skill and finesse. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes.

Pitching 54

Pitching Construction Newspapers Media 54

Cision

MAY 31, 2016

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. What role does reputation management play for health and biotech brands? Rapid Fire Round.

Reputation 120

Reputation Sports Newspapers Travel 120

Cision

JANUARY 19, 2017

What role do you see social media play in reputation and crisis management today? However, social media plays a vital element in both establishing and building a good reputation for you and your brand. It’s important to start implementing a social media strategy to build your business’ profile and reputation before a crisis hits.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Pitching Small Business 284

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Sentiment analysis can save a business with a bad reputation by indicating customer dissatisfaction within online news. Many communications strategies can lead to business success.

Analysis 105

Analysis Comparison Reputation Radio 105

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. He started the PR agency that still bears his name in 1952.

Mobile 178

Mobile Corporate Energy Public Affairs 178

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Examples of earned media include newspapers, TV news, magazines, and digital publications. Reputation and Brand Management. Media Relations. Earned Media. You don’t pay for news coverage.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Konnect Agency

AUGUST 2, 2022

Being a reliable source or spokesperson for your company’s industry is one of the quickest ways to establish credibility and build a reputation. This can include trade, business, consumer, and regional — whether it’s for a national newspaper or reputable business magazines. Positioning Your Spokesperson as an Industry Expert.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. Just as we focus on building reputation for clients, those looking to get into PR should work to build their own reputation and brand.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR? What are some of the biggest social media mistakes brands make?

Social Media 227

Social Media Newspapers Reputation Community 227

PRSay

OCTOBER 19, 2021

He was someone who had reputational issues when you think about the aftermath of the war in Iraq, but who was also pushing for civility, who had a lot to say about Americans and how we treat each other,” said Alcindor, the award-winning “PBS NewsHour” White House correspondent and moderator for the long-running “ Washington Week ” news series.

Journalism 168

Journalism Newspapers Policies Google 168

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Radio Analytics Google 52

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. The final task is to tell the client’s story in a way that enhances reputational standing or brings in new business. I find that some young professionals don’t read newspapers or influential websites. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Good or bad, every mention is an opportunity to shape your brand’s reputation. It can also be seen as word-of-mouth marketing or free advertising. Also, earned media is among the most trusted types of media.

Radio 104

Radio Media Newspapers Sports 104

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Earned media demonstrates credibility, since the organization doesn’t pay for the placement.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JUNE 14, 2016

” “New Facebook” alerts me to new features on the platform, usually from highly reputable sources (I mention this because new Facebook features tend to incite a lot of interest). Where Talkwalker Alerts differs from Google Alerts is that the results are often from less reputable sources than Google Alerts.

Google 120

Google Newspapers Trends Print 120

Barokas

MAY 5, 2017

Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. Know which outlets are reputable and which are not. The reputations of both the media and the PR industry depend on our trustworthiness. After all, the media is the main lifeline of our work. Let’s do our part.

Publicity 68

Publicity Media Reputation Radio 68

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Listen to your employees. Give back however you can, personally, professionally, corporately.

Creativity 116

Creativity Employee Newspapers Crisis 116

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? but they’re stealing our money and getting away with it. What do we expect?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? but they’re stealing our money and getting away with it. What do we expect?

Engineering 100

Engineering Newspapers Google Banking 100

Cision

JUNE 22, 2016

I can’t give too much away, but what I can say is that we’ll be helping the iconic brand tell the story of their unique, grower-owned cooperative, and we’ll be using modern public relations to do it—from media relations and influencer engagement to reputation management. My biggest pet peeve is…wallflowers.

Newspapers 195

Newspapers Brand Branding Agency 195