Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Travel Retail 118

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. If you run a small business, local media can help you reach your target audience.

Creativity 111

Creativity Data Measurement Product Launch 111

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store.

Tools 113

Tools Analytics Google Web 113

Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket.

Media 111

Media Analytics Healthcare Crisis 111

The Proactive Report

MARCH 5, 2017

If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Behind the scenes” content that’s exclusive, useful tips, industry news, events, local attractions or venues to visit and interviews with expert all make compelling content. And you can do that.

Facebook 100

Facebook Video Privacy Digital PR 100

Prohibition

JULY 7, 2023

Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. Time and resource savings : Managing PR in-house can be time-consuming and resource-intensive, especially for small businesses. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The local tournament. At the start. It worked, too.

Journalism 70

Journalism Local Social Media Twitter 70

OnePitch

JUNE 16, 2022

Unfortunately, due to the nature of my client’s small business, and the expensive quality of the jewelry, it would have been a huge ask of the client to gift this particular item to the celebrity. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 63

Pitching Consumer How To Meeting 63

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time. Partner with a local influencer to promote your business on social media.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. While I have great respect for these two organizations, they are not local to my search.

Google 101

Google Nonprofit Engineering SEO 101

Solo PR Pro

DECEMBER 20, 2016

A few days before Thanksgiving, I was contacted by a prospect who was scheduled to appear on a local morning news show for Small Business Saturday. by Jennifer Spivak. These ads would include the exact products that the person had viewed or added to their shopping cart. The result?

Facebook 40

Facebook Media Small Business Local 40

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. These may constitute things outside our control.

Communications 104

Communications Community Measurement Study 104

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Targeting local and small businesses. Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. For the last year I’ve been injured. Perhaps it’s both.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Prohibition

JANUARY 14, 2022

That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. But that same search might also reveal posts by disgruntled customers who are having trouble with customer service or other issues related to your business model. Track media coverage and online mentions. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. This tip has two meanings.

Publicity 70

Publicity Small Business Advertising Advertising 70

Waxing UnLyrical

DECEMBER 6, 2010

Social is great, but I dont want to limit myself there when there may be a pool of small businesses right outside more door. Time was, IABC ruled my life (especially this year, since I was president of the local chapter). Im making time to attend more meetings, go to small business groups and TweetUps, to network in PERSON.

Facebook 84

Facebook Twitter Social Media Blogging 84

Stephen Waddington

SEPTEMBER 18, 2020

How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. How do you recommend planning and measuring success? A list of core questions to ask and a way to justify how they are measured. But that is just the basics.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Fuel

NOVEMBER 2, 2021

What’s more, most PR companies offer these packages to small business owners. Confirm through their website whether the company has enough experience to achieve measurable results. Make sure that they align with the needs of your business. Are your core audiences in the local, regional or national markets?

Writing 52

Writing System Automotive SEO 52

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. It’ll be worth our while.

Marketing 64

Marketing System Data Tools 64

Victorious PR

FEBRUARY 22, 2023

Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. Guess what?

Publicity 52

Publicity Video Pitching Google 52

Beyond PR

MARCH 17, 2016

Depending on the size of your email list and needs, it’s also economical and – more importantly – measureable. If you have a topic you’d like to generate conversations around, want to drive traffic directly to your properties, or are looking to reconnect with customers, consider hosting a local conference or seminar.

Marketing 40

Marketing Small Business Web Nonprofit 40

Cision

AUGUST 26, 2015

CEO of Likeable Local. He is also the co-founder and chairman of Likeable Media and the New York Times best-selling author of “Likeable Social Media” and “Likeable Business” Is there a #SocialMedia #genderdivide ? Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

SEPTEMBER 7, 2016

It’s a small price to pay. Small Business Association. Not only is the SBA’s website a wealth of information for the business owner, but it also has the added benefit of in-person resources. How to Measure Guest Posting ROI. Some examples include: How to Build an Email List With Facebook. The cost: Free.

Resources 120

Resources Marketing Small Business eBook 120

Waxing UnLyrical

OCTOBER 3, 2016

My niche is filling the marketing and PR void of small businesses and non-profits; in some cases, helping them determine goals and laying out a plan. When the 2008 economic downturn put the “non” in the “non-profit” of the missions agency, I found myself in free fall and quickly parachuted into starting my own business.

Measurement 100

Measurement Banking Agency Course 100

Waxing UnLyrical

APRIL 2, 2016

In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. At its core, there are two things AMEX needs to have happen from a business point of view: a) more customers using its credit cards, and b) more merchants accepting its cards.

Strategy 40

Strategy Case Study Community Creativity 40

The Hoffman Agency

APRIL 6, 2020

But about those goals — they have to be measurable goals, whether that be search engine optimization, earned media wins, or internal comms success to accurately show the performance of a business. Taking a page from data journalism. I thought of an anecdotal story that supports and boils this notion down to one easy-to-remember phrase.

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52