MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. But media expectations and budget reality are no joke. What media placements will truly move the needle? Do you have backup?

Strategy 78

Strategy Media Storytelling Pinterest 78

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. As I said in my post about PR myths , sure an agency can claim great relationships and maybe get you into a major media article. And why not? And then what? Scaling Your B2B.

B2B 120

B2B Strategy Case Study Interviews 120

Communications Conversations

MAY 12, 2023

Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). Note what was absent from my top 5 posts: Thought leadership. The lesson here: Go topics/thought leadership for reach; go personal/local for depth.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Two great ways to know what’s trending is through Google and social media trends. 2) Where is the topic going viral? How does real-time media monitoring help?

Trends 61

Trends Viral Analysis Crisis 61

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

Contently - Strategy

NOVEMBER 3, 2021

” In a rapidly evolving digital media landscape , reader trust is precious. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Media Bias/Fact Check : The MBFC monitors media bias on various websites.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” The first is identifying relevant coverage in a sea of media noise. Imagine predicting the next three moves in the media by your competitors before they make them.

Communications 107

Communications Viral Case Study Exercises 107

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming. Connect with her on LinkedIn.

Brand 132

Brand Branding Film Insurance 132

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Doctor Spin

NOVEMBER 17, 2023

7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need? 8 Let’s say the number of new social media shares per cycle is a constant multiplier, m. Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics). Can you repeat it back to me?

How To 52

How To eBook Wikipedia Viral 52

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

A great PR program can generate media coverage, but does it drive sales? The outcomes of a strong PR program – positive earned media and social sharing – aren’t as reliable as other marketing techniques. In an ideal situation, earned, owned, and paid media work together. Yet it’s a tricky question.

Education 120

Education Leadership Viral Consumer 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. This promotion of a mundane personal health topic made all the difference. Audacity can add authenticity.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

SEPTEMBER 8, 2020

Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks. As attention spans wane and distrust of social media grows, how can PR professionals credibly communicate complex issues to the public? No, not necessarily.

Communications 176

Communications Government Viral Radio 176

Communications Conversations

JANUARY 14, 2021

One thing I’ve learned about social media marketing over the 12 years I’ve been a consultant: Everyone wants to know what the next big thing is going to be. What I don’t see, so far, are rooms where brands could add real value–rooms around thought leadership topics for B2B brands or topics around food, for example.

YouTube 109

YouTube Viral SEO B2B 109

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.

Crisis 100

Crisis Crisis Management How To Viral 100

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

JANUARY 31, 2017

See these related posts: 7 Takeaways from Mindful Social Media Marketing [Book Review]. Viral Marketing: The Hope, Hype and Helplessness. The Psychology of More in Content Marketing and Social Media [UML]. We lost focus to social media, which has made interruption an art and science. Looking for a PR help with focus?

Marketing 60

Marketing Web Viral Social Media 60

PRSay

JANUARY 6, 2021

Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Studies have shown anger to be the most viral emotion, but anger destroys and divides.

Communications 198

Communications Viral Fashion Public Affairs 198

Ishmael's Corner

FEBRUARY 3, 2015

True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video. Even though both take the form of slides, each is a distinctive media type. Thought leadership in the form of education is another way to hurdle the dull barrier. Don’t be Dull. Put another way, have a take.

Social Media 60

Social Media Storytelling B2B Media 60

Melissa Agnes

MARCH 6, 2018

With the virality of social media, the twenty-four hour news cycle, and the interconnectedness of the modern world, everything moves at a faster and more hard-hitting pace than it used to. Phase 2: Understand the different variables and impacts. This becomes even more prevalent when you’re faced with a negative event.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Some of us are great at executive media coaching and pulling together top-tier media tours. agency, media and. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Melissa Agnes

FEBRUARY 3, 2015

How does each stakeholder group prefer to consume their media? Everything happens in real-time today and, unless your actively listening and paying attention, it has become increasingly hard to stay ahead of the news cycle and position your organization as the voice of credibility and leadership in a crisis. Step 4: Do the prep work.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Hotels 132

Hotels Training Viral Pitching 132

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.

Social Media 369

Social Media Media Enterprise Viral 369

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find. media@team.com ).

Company 101

Company Survey Pitching Report 101

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. They talk about ideas.

Leadership 398

Leadership B2B Community Viral 398

PRSay

APRIL 6, 2018

Viral videos. Everyone’s now on social media. They make the point time and time again that the old guidebooks and teachings for crisis management are becoming increasingly irrelevant given the nature and speed of how issues emerge and escalate in the age of social media. Cyber thefts. Sexual misconduct. Brand misjudgments.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

PRSay

FEBRUARY 21, 2018

What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage? The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed. I think the earned media winner, however. It’s been a really enjoyable, breezy experience.

Sports 94

Sports Communications Viral Fashion 94

PRSay

OCTOBER 21, 2020

Led by keynote speaker Nina Jankowicz , the panel will also include Marianna Spring, specialist disinformation and social media reporter for the BBC, and Neil Brown, president of the Poynter Institute. The University of Cambridge’s Social Decision-Making Lab developed the game in collaboration with media agency DROG and the U.K.

Viral 158

Viral Social Media Conference Education 158