Deirdre Breakenridge

MAY 30, 2019

It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. What’s your definition of leadership? PRStudChat. About #PRStudChat.

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Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help.

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Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

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Institute for Public Relations

JANUARY 29, 2024

This summary is provided by the IPR Digital Media Research Center Deloitte analyzed the use of generative artificial intelligence (AI) across the communications industry and explored leaders’ perspectives on the challenges and opportunities presented by AI.

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The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. It relies heavily on online sources, such as reviews, social media, and online news and information.

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Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. Why Is It Hard to Compete on Thought Leadership? appeared first on Stern Strategy Group.

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Onclusive

AUGUST 26, 2021

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Webinar Speakers. Talia James-Armand. Greg D’Andrea.

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. Does leadership offer bold, interesting or contrarian opinions on topics of interest to their industry? .

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PRSay

OCTOBER 5, 2023

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.

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Leadership Ethics Energy LinkedIn 72

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Engage your audience on social channels and use direct messaging sparingly with media and other thought leaders in your field. Photo courtesy of Unsplash.

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wiredPRworks

OCTOBER 28, 2022

What leadership strategies are working on social media? Where are we going with leadership communications and social media? Dianne Chase, Founder and CEO of Chase Media, tells us why having a leadership brand is essential.

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Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

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Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. In the media relations world, this was huge because a big part of our value is getting clients into big-time publications like these. Pitching thought leadership content to Fast Co. Finally, consider Fast Company.

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ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

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Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? What is PR Attribution ?

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HMA Public Relations

OCTOBER 4, 2022

Discover tips for building thought leadership in this post from Justin Liggin. If you are looking to raise your profile and become a voice for your industry, there are several different ways that your content can help you captivate audiences and become a trusted thought leader.

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ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. New platforms can work for B2B PR

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ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Seize the stage at conferences.

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ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Here’s why.

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Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Some experts will go for the easy route by simply presenting themselves as such on social media. Being an expert is based on what you know.

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Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

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Leadership Training Employee Media Training 52

NewsWhip

JUNE 14, 2023

Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip. stars and above. So we’d greatly value a review on G2 here.

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Agility PR Solutions

JULY 20, 2023

Data-driven content has increasingly ruled the media landscape—especially in response to trends of consumers distrusting the media. Journalists have relied on research more than ever to back up claims, shore up the integrity of their writing and ensure their pieces are rooted in facts.

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Onclusive

AUGUST 16, 2021

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media. Read how earned media is key to showcasing business impact and ROI.

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Stern + Associates

NOVEMBER 18, 2022

Building thought leadership and executive visibility. For as long as I can remember, I thought “thought leadership” was sufficient to describe PR strategy among communications professionals. How do you measure thought leadership and executive visibility? But it didn’t really articulate what it was doing for executive visibility.

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Institute for Public Relations

FEBRUARY 20, 2024

Respondents were put into … Continue reading How does Gen Z View Generational Change and Political Leadership? An online survey of 6,616 U.S. participants aged 13-25 years old was conducted from Aug.

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Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

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ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . But don’t mistake a media interview for a social discussion.

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Garrett Public Relations

FEBRUARY 20, 2022

This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. With PR efforts, sometimes one small win can lead to more wins.

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The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. The post New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector appeared first on The Hoffman Agency.

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ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story.

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ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.

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Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. It was the center of its content marketing, media relations and social media efforts. drove ~50% media coverage (and a boatload of backlinks). Check out our services.]. I didn’t pitch it.

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B2B Leadership Marketing Blogging 105

Mark My Words

MAY 20, 2020

Unintended consequences are often the result when leaders communicate without a clear understanding of the media, the crowd and their own people. Social media confirms and reinforces bias and risks confusion when clicks are valued over context.

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Cision

MAY 24, 2016

Look at other metrics, such as share of voice and your website traffic, to see if you notice any improvements since engaging in thought leadership opportunities. Earned media. Gauge the success of your media relations program using media monitoring software. Compare your success against past months.

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Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” ” Translation: We want our execs to show up in the media more often. Second, valuable thought leadership content is still in demand.

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