Print vs. Online Monitoring

Media Bullseye

It radically redefined almost every aspect of a PR pro’s toolbox: you had to know how to use search effectively to find articles, but you also needed to understand search to write and pitch pieces that would be found. Print Persists.

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How brand journalism fills the void as media outlets dwindle

PR Daily

The ‘news hole’ at print publications is shrinking, and there are ever fewer bodies to cover your sector, much less your organization. As they report company news, they write in a journalistic style, cite industry experts and emphasize facts over fluff. Brand Journalism

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4 ways journalism changes are affecting PR

PR Daily

A journalist is someone who writes articles, makes TV or radio content or covers events either in an objective way (yes, we know objective is a loaded word ) or for the benefit of their audiences. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Why the printed press release is all but dead

PR Daily

Always re-write, re-design, re-purpose your story to fit the social channel you want it on. Brand journalism is content written in journalistic style, brand stories engagingly told. Intel, IBM, General Electric, Microsoft and McDonald’s are global pioneers of brand journalism.

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Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years. When they write, people listen. We know that, as quaint as it sounds in this digital age, nothing tops a story in print.

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3 Factors That Shape Your Brand Journalism Strategy


That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? If you want your company's story told, you'd better write it or shoot it yourself. Brand journalism is not a product pitch,” he says. “It

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The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network.

Straightforward techniques to improve your writing

PR Daily

Whatever you write, you want to get your thoughts across as clearly and effectively as possible. If your writing isn’t as strong as you’d like, there are plenty of straightforward techniques you can use to improve it: 1. Write directly to ‘you’ (in nonfiction). The Write Life.

13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing.

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell


Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

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How to write a media monitoring RFP that will get you what you need

Media Bullseye

If certain media outlets, publications, or journals are absolutely required to be included sources, this should be noted. Some publications exist only in print form, such as industry journals.

How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Print outlets have been dying, okay let''s call it changing, for a while. Let''s all learn from print''s fall from grace.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

In reply, Procter & Gamble’s chief brand officer, Marc Pritchard, said advertisers must “blend” marketing messages and ads “with filmmaking, journalism, technology, music, comedy and just storytelling.”. Many experts argue that PR is more than just writing press releases—but how much more?

AP’s 2017 Stylebook Includes New Rules for Citing Gender


With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. You can buy the print edition at the AP store ( or via Amazon.

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Buzzfeed and Verizon Media announce staff cuts

PR Daily

I’m writing with sad news: we are doing layoffs at BuzzFeed next week. billion write-down on its media business , revealing in a December regulatory filing that the segment wasn’t as valuable as it previously thought. Media Relations PR journalism journlists reporters

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Prove you’re the best in the PR business

PR Daily

Content marketing and brand journalism. Print publication. Winners receive: A featured write-up in a Special Edition of Crisis Communications Marketing Media Relations Social Media Writing & Editing

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Translating is a tricky business.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Why it matters: Print publications are among many struggling to survive in an increasingly cluttered digital media landscape.

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

That could mean asking your CEO to speak about these issues—and it doesn’t have to be an interview with a reporter to make it into print. ” Why it matters: For modern communicators, it’s not enough to simply tout your products to journalists and write speeches and memos.

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Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay

PR Daily

The Wall Street Journal reported : The warning comes as the New York Times reported second-quarter net income of $25.2

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Improve Your Press Releases With These 4 Ideas


He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. When he went to look for the book, he found that it had a limited printing and that the book cost hundreds of dollars to buy.

9 Media Relations Tips for 2016


If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Know a PR, marketing or sales leader with compelling ideas fit for print?

Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

As journalist Mike Rosenberg explained in a 2016 piece for Muck Rack , if you search terms like “journalism” or “reporter,” in a job search, you’re more likely to find a list of jobs that have virtually nothing to do with news or news production.

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters.

The New York Times rides a rising tide of digital content

PR Daily

What does the news mean for the future of print media? Digital advertising revenue also rose – up 19 percent in the quarter, easily offsetting a 12 percent decline in print advertising revenue. Print advertising fell 11.9 million, and print subscription revenue decreased 2.6

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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Recall the fine print that Carr mentioned in his piece.

Prove you’re the best in the PR business

PR Daily

Content marketing and brand journalism. Print publication. Winners receive: A featured write-up in a Special Edition of Birthdays. Christmas. Thanksgiving. The Super Bowl. Some of our favorite things come around just once a year—including your favorite awards program.

Can I Have a Word? Five, Actually

Waxing UnLyrical

Since we switched to a new, monthly format, and also as we cut back a bit on our publishing schedule, and also as I have been a little bit crazed with a bunch of stuff, I still haven’t gotten around to writing a recap. 4: Who’s on a Washington Business Journal list?

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Just write like you speak.

How to Get Around Paywalls with Licensed Content

Critical Mention

This is also true of some important industry and academic journals. Fortunately, Critical Mention has enhanced its already robust online news tracking with a Licensed Content offering for those seeking to unlock subscription paywalls and have access to restricted print-only content.

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How should PR pros talk about earnings?

PR Daily

When earnings season rolls around each quarter, reporters are tied up for weeks analyzing and writing on results, especially business and financial outlets. FREE GUIDE: The 7 questions you should be asking about brand journalism ].

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2015 World PR Report: Concerns Around Media Relations And Measurement

Mindful Marketing

Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

Journalism has been battered by major changes over the past few years. We recently noticed two reports on the state of journalism. Cision's survey polled 1,355 journalists in different areas of the industry, from print media outlets to bloggers.

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9 Media Relations Tips for 2016


If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies


With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc.

15 ways to doom your pitch and tick off journalists

PR Daily

Better yet, instead of annoying your colleagues with boring, mindless slop-copy (not to be confused with Sopchoppy, Florida, worm gruntin’ capital of the world ), why not try telling more robust, vivid and emotional stories through a brand journalism approach?