Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 84

Automotive Report Meeting Radio 84

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 97

Media Nonprofit Pitching Analytics 97

Waxing UnLyrical

JANUARY 30, 2013

Which makes a good CRM system for small business a necessity. Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. You could set up a pipeline in Streak for each client, and track your pitches (and conversions to stories) in it.

Small Business 108

Small Business System Google Examples 108

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. We don’t get too crazy here at Wards, but we do have fun while evaluating vehicles and vehicle systems.

Automotive 81

Automotive Engineering System Media 81

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless.

Media 212

Media Pitching Report Interviews 212

Doctor Spin

FEBRUARY 26, 2024

Priming social concepts can have multiple effects across psychological systems, but understanding how these effects occur and how they are distilled into nonconscious social actions is crucial for understanding nonconscious behavior.” Source: European Journal of Social Psychology 2 Bargh, J. What have we been priming all these years?

eBook 52

eBook Journalism Course Examples 52

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Bianchi Biz Blog

MAY 16, 2022

As technical editor of Power & Motion I work with my fellow editors to create content – whether that be written, video or otherwise – focused on modern motion systems and their power sources including pneumatic, hydraulic, electric and hybrid. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

NOVEMBER 16, 2020

I recently did a piece that gave a behind-the-scenes look at how FCA’s user-experience team has had to fine-tune the new Uconnect 5 infotainment system during the pandemic while everyone works from home. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Automotive 92

Automotive Meeting Report Media 92

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. How long have you been in journalism and how did you get started?

Meeting 78

Meeting Automotive Media Newspapers 78

Stephen Waddington

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. It’s an original perspective.

Communications 129

Communications Software Internal International 129

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy : I have a background in broadcast journalism.

Healthcare 137

Healthcare Journalism Local System 137

Offleash

JULY 19, 2023

We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. Myth: Generative AI helps PR to “cheat” the system. I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. Do not be afraid.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Bianchi Biz Blog

DECEMBER 7, 2020

The evolving technology landscape, which includes electric vehicles and advanced driver assistance systems, is always on the radar. How long have you been in journalism and how did you get started? My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C.

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. I have written or edited tens of thousands of stories over my 34 years of professional journalism, so it’s hard to narrow down this list. I have been in journalism my entire life.

Automotive 65

Automotive Web Meeting Media 65

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

MAY 3, 2021

Whether it’s the increased connectivity of an infotainment system or advanced safety features, not everyone sees the benefits of these things or fully understands how they work. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Automotive 86

Automotive Meeting Media Pitching 86

Landis PR

JANUARY 9, 2023

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications. This can help to build trust and avoid misunderstandings.

Ethics 52

Ethics System Crisis Management Data 52

Cision

NOVEMBER 9, 2017

In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. How has your experience in journalism shaped your thinking on PR? It’s a great one-two punch we can provide our clients.

Journalism 0

Journalism Enterprise Travel B2B 0

Bianchi Biz Blog

FEBRUARY 21, 2022

Covering transportation technology this decade has been a lot of fun because things that seemed like science fiction 20 years ago—self-driving vehicles, artificial intelligence, fuel cells, electric vehicles, advanced driver assistance systems, asset tracking—are becoming part of everyday life. Timing is always important.

Meeting 94

Meeting Transportation Media Sports 94

Mora Communications

MAY 15, 2017

Speak Your Business™, Ann’s signature system, uses neuromarketing and other tools to show business owners how to transform their messages into client magnets that increase revenues, win the pitch, and boost the bottom line. Ann’s system focuses on targeting the Lizard Brain, the part of the brain that makes decisions.

How To 56

How To System B2C Training 56

Cision

APRIL 29, 2015

The other pharma, hospital systems and benefit manager companies received mostly marginal mentions. Follow these 10 do’s and don’ts of media pitching in our free tip sheet! Facebook sharing started picking up around lunchtime and increased steadily throughout the afternoon on April 27. Want to win some good coverage?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.

Meeting 74

Meeting Automotive Media Journalism 74

Wadds Inc.

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a Professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. It’s an original perspective.

Communications 59

Communications Software Internal International 59

Buzzstream

DECEMBER 15, 2021

However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. In fact, one of the ways we consider our Digital PR work at Root Digital is akin to investigative journalism. How is the weighting system configured? A great idea gets your foot in the door. Does bias exist?

Digital PR 83

Digital PR Data Survey Construction 83

ImPRessions - Crenshaw Communications

MAY 4, 2015

We place enormous energy into identifying, shaping, and pitching the story so that someone else will want to tell it – usually a journalist. But with the growth of brand journalism and the influx of professional journalists into PR and communications, we need to not only find those stories, but to tell them at a high level.

Storytelling 120

Storytelling Insurance Insurance Film 120

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

Meeting 131

Meeting Radio Sports Telecommunications 131

Bianchi Biz Blog

JANUARY 24, 2022

AutoVision News, by contrast, supports those working on Advanced Driver Assistance Systems (ADAS). How long have you been in journalism and how did you get started? Music and cars; I suppose that sums up my journalism career! What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Evaluate and understand the audience to whom you are pitching. Finish this sentence: If I am not reporting, I am ….

Groups 55

Groups Meeting Transportation Media 55

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. In a few years, PR robots may pitch media robots, but will they meet for lunch?”.

Technology 66

Technology Trends Survey Report 66

Bianchi Biz Blog

NOVEMBER 2, 2020

As the Editorial Director and Founder/CEO of Futurride, I’m responsible for all aspects of the startup, including website design, development, and sourcing backend systems for content management, search-engine optimization, outbound and inbound marketing, audience development, and enewsletters. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. PR, marketing, sales and journalism.

Media Relations 68

Media Relations Media Insurance Insurance 68

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10.

Journalism 61

Journalism Content Marketing Creativity Leadership 61