The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. The trick to getting good content from an AI service is to learn how to write excellent prompts. 2023 is almost over.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 100

Interviews Publicity Technology Social Media 100

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Building an SEO Strategy with NLP in Mind Given these changes, how can content teams effectively use NLP to drive impact with their SEO-focused content? Align your SEO strategy with audience research.

SEO 134

SEO Strategy Google Engineering 134

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Earned results aren’t usually enough for a robust PR program.

Case Study 390

Case Study B2B Study Interviews 390

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. That editor will be swamped – too busy to even conduct interviews, in many cases.

How To 99

How To SEO Strategy Social Media 99

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. With these tips, you can gain the media attention your brand deserves.

Writing 82

Writing How To Media Guidelines 82

Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Small talk is an essential part of our social interactions. But what about social media? We engage in small talk on social media all of the time, but what makes this small talk most effective?

Social Media 120

Social Media Media Wikipedia Tools 120

Contently - Strategy

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. The message resonated with women, resulting in the following: 36.8

Survey 135

Survey Data Interviews Reddit 135

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. Sometimes, I find myself on the spot, when a client needs real-time advice, a course-correction during an interview, or a solution to strategy problem. Here’s what I’ve learned as a musician and PR professional.

Pitching 193

Pitching B2B Examples Interviews 193

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Contently - Strategy

OCTOBER 18, 2022

“Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” Writing killer landing page copy. Social media and niche communities like r/SkincareAddiction or r/nutrition. Use social listening tools to your advantage. Customer Interviews.

B2B 137

B2B Company Survey Enterprise 137

PR for Anyone

FEBRUARY 21, 2024

Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day. Christina and Dr. Saltz discuss practical strategies for combating loneliness and fostering meaningful connections.

Exercises 130

Exercises Social Media Television Comparison 130

Solo PR Pro

MARCH 1, 2022

I was a curious kid who loved writing things down. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. If the person is active on social media, review their posts. Prepare an interview agenda. Conduct the interview. Write your story.

Interviews 99

Interviews Writing Pitching Internal 99

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Brand 256

Brand Branding Social Media Employee 256

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 131

Publicity Small Business Trends Leadership 131

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. You’ll learn a lot that will inform your writing.

Survey 119

Survey B2B Marketing Interviews 119

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ).

B2B 177

B2B Case Study Enterprise Resources 177

5W PR

NOVEMBER 7, 2023

While competition can be fierce, with the right strategy, brands can secure a place on these sought-after lists. Engage with them on social media, comment on their content, and attend industry events. Leverage social proof Customer reviews and testimonials can enhance the odds of being featured.

How To 78

How To Retail Pitching SEO 78

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It is not advisable to have an employee of a communications firm present in the interview situation. The Most Popular Social Media Channels in Finland Youtube : 4.46

Radio 64

Radio Pinterest Television Government 64

Stern + Associates

DECEMBER 20, 2022

Craft a compelling pitch: Next, write a pitch that outlines the value your client can bring to the podcast. Build a relationship with the host: Follow their shiow, share their episodes and engage with them on social media. This will help ensure a successful and engaging interview for both the host and your client.

Pitching 62

Pitching Interviews Groups Writing 62

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 89

Agency Energy Crisis Management Industry 89

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Cision

JUNE 21, 2016

Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview. Get published. Always bring your best game.

Brand 189

Brand Branding Real Estate Tourism 189

Remote PR Jobs

MAY 10, 2022

How would you assess your writing skills? Whether that be a new social media platform, engagement strategy or optimization analysis, the world of PR is rarely stagnant. Many companies nowadays list staying updated on relevant news and media as a necessary component to the job. Are you a natural communicator?

Analysis 130

Analysis Technology Interviews Company 130

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60