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Crossovers: From Sports to Tech

The Hoffman Agency

In undergrad, I stuck to sports PR and saw the good and bad sides of that industry. I loved the work of social media management, running events and working with journalists, but I wanted to feel safe while doing it. From my first interview and through the next, everyone was exceptionally enthusiastic and kind.

Sports 36
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 127
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

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The four best social media executions I’ve seen during Super Bowl week (so far)

Communications Conversations

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. ” In general, I’ve been more interested in the social tactics, given that’s the focus of my work. Probably the best social media tactic I’ve seen this week. Well written. And, the execution was even better.

Digg 60
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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

To improve writing. Richard Laermer and Kevin Dugan curate every PR person’s nightmare, the Bad Pitch Blog, dedicated to calling out media pitches that are off-target, poorly written or just bad for any number of reasons. Learn what not to write. Bad Pitch Blog. However, “the good to bad ratio of pitches sent to us?

Blogging 159
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 89