Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 151

Brand Branding Reddit Pitching 151

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Presspage

APRIL 11, 2024

With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. Attracting the best talent As more and more major clients began adopting Presspage, the company grew far beyond the Dutch market. By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. What are their international and global capabilities? The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? Parker has since harnessed the theory and frameworks for two-sided markets powered by network effects to help non-platform companies successfully convert to a platform model to better compete in their industries.

System 62

System Technology Engineering Data 62

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

MAY 2, 2023

Some might find that refreshing because the larger market discussion of AI has covered a lot of ground – from awe to panic. This allows PR pros to publish media mentions identified by Muck Rack’s monitoring system to a company Slack channel automatically. >>> Looking for help with B2B marketing and PR?

Pitching 126

Pitching Study Technology Report 126

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. A win-win situation for everyone.

B2C 73

B2C B2B Agency Trends 73

Contently - Strategy

MAY 8, 2019

Now, marketing and sales are supposed to collaborate and complement each other like Holmes and Watson. Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. Some marketers create a lot of great content but don’t always communicate that to sellers.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

Onclusive

SEPTEMBER 23, 2019

Proactively look for opportunities to meet internal customer and all stakeholder needs . Assesses market competition by comparing the company’s product to competitors’ products. Bring products to market. Experience driving the product | product feature vision, go-to-market strategy, and design discussions.

Engineering 150

Engineering Enterprise Construction Software 150

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. My mantra is “begin simply.

Measurement 185

Measurement Communications Analysis Data 185

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. For example, to gain a foothold in a new vertical market or geography. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Did you know?

Company 151

Company Tools Technology Software 151

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. I have colleagues who also layer on Trello and other content management systems as well. More internal comms.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

MARCH 5, 2024

It’s been over two weeks of promises to get the system back up and running, and now Onclusive have confirmed that some customer private data may also have been accessed.” Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020. Another was more forceful: “This is an absolute shambles.

Software 127

Software B2B Pitching Data 127

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Only 30 percent of B2B companies say their content marketing is effective.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

NOVEMBER 2, 2017

As a marketing leader, you are bound by an agency’s schedule and timeline, whereas with an internal team, you have complete control over your deadlines and can push campaigns out more quickly. There’s also less of a learning curve involved in working with internal team members.

Agency 189

Agency Creativity Internal International 189

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 120

Technology System Tools Government 120

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right?

B2B 60

B2B Data Data-Driven PR Enterprise 60

Sword and the Script

JANUARY 28, 2020

It also allows you to search back in time for “years” where other monitoring systems place limits on how far back in time you can search. The system displays monitoring results in chronological order and shows you basic metrics like volume and reach. Notified says some customers use this for internal communications too.

Software 117

Software Tools Publicity System 117

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 4) Before Auto Care, you worked for a PR technology vendor. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Barokas

JANUARY 19, 2018

I’m excited to announce we’ve partnered with SEEVA , a kickass father-daughter duo developing visibility systems for vehicle mobility. We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit.

Automotive 109

Automotive Mobile Transportation Enterprise 109

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Parker is the content marketing manager for Cision, where she can be found planning, producing and curating content across channels.

Media 102

Media Storytelling System Technology 102

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” But it can’t all fall on the marketing and communication department, or the person of color on staff.

Resources 142

Resources Nonprofit Groups System 142

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. Consider these seven techniques: 1. Display expertise.

SEO 134

SEO Strategy Google Engineering 134

Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. “For Those are complex systems based on social interactions and an algorithm can’t yet predict that.”

Tools 110

Tools Employee Government Strategy 110

Sword and the Script

SEPTEMBER 24, 2019

Not every one that winds up in the marketing and PR space started there. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. Clients, being more outcome-focused seem to just expect the technology to work and seem to have devalued it somewhat.

Agency 64

Agency Software Enterprise Marketing 64

Sword and the Script

JULY 14, 2020

If you don’t have a system for measurement , create one that captures effort, engagement and outcomes. If you have such a system already, continuously seek to improve it. Some of them haven’t picked up a marketing book (let along comms) in 20 or more years. Don’t overlook anecdotes either. So, what can you do?

Survey 140

Survey Measurement System Education 140

Critical Mention

JUNE 24, 2018

I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this.

Storytelling 106

Storytelling Technology Course Privacy 106

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We caught up with Jeff for our Masters in Marketing series. We represent public companies, innovative start-ups and every type of technology company in between.

Marketing 50

Marketing Wireless Software Journalism 50

Scott Public Relations

MARCH 4, 2020

Converting existing energy systems to meet better environmental standards will in many cases increase their efficiency and stability, reducing the risks of blackouts in medical facilities caring for patients. But as we fight to save the environment and ourselves, we will be able to improve health outcomes and the healthcare system as well.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Maxim Behar

APRIL 11, 2024

So historical circumstances make us uncomfortable in a market environment. We're all part of a market environment and value competition because it drives improvement. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. Is there a market mindset there?

Television 59

Television System Interviews Travel 59