Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 97

Ethics Crisis Transportation Airlines 97

PRSay

DECEMBER 7, 2017

This book provides guidance for young professionals, who aspire to reach leadership positions, in the form of anecdotes from senior executives on offering ethical counseling and advice on how to navigate internal politics while earning respect for their strategic counsel. Chapter 4 Influence Strategies Senior Pros Prefer to Use.

Ethics 116

Ethics Journalism Conference Study 116

Remote PR Jobs

SEPTEMBER 25, 2023

Companies tend to hire either internal or external PR specialists to help shape and manage their image. It’s obviously a supply-side issue and not a demand-side issue,” Bennett said. Some, like Starbucks Corp., even created their own newsrooms where they post original content.

Newspapers 100

Newspapers Publicity Journalism Report 100

The Proactive Report

NOVEMBER 21, 2023

These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications.

Newspapers 130

Newspapers Social Media Data Consumer 130

Stephen Waddington

APRIL 6, 2022

The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders. These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism.

Publicity 105

Publicity Corporate Employee Energy 105

Ishmael's Corner

APRIL 28, 2015

“In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. Reviewing this 18-year runway doesn’t show PR is taking “oxygen” from journalism. Can you imagine?

Journalism 60

Journalism Storytelling Exercises Fashion 60

Sword and the Script

JUNE 6, 2023

Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Among them are email personalization, chatbot reactions and enhancements to the “news channel” for internal comms. Layoffs at internal comms platform. Top challenges facing journalism.

Survey 152

Survey Software B2B Pitching 152

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Fact-checking resources and tools. There are a ton of resources out there to help writers verify information. This piece originally appeared on Contently’s The Freelance Creative. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. I recently purchased a journal, and I am now using it to record my experience. Journaling will help in the future when you edit your portfolio/resume and most importantly, when you have to prepare for an interview. Use your Resources.

Journalism 127

Journalism Marketing Internal International 127

Sword and the Script

JULY 27, 2021

A case for more media relations resources. Although investment remains the same in some organizations, it could be a point of leverage when asking for more resources if pros have been able to prove success over the past year with increased priorities. ‘If . – Michelle Garrett , PR consultant, Garrett Public Relations.

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Communications Conversations

NOVEMBER 2, 2017

How do you resource that? It was, essentially, an internal newspaper for the University of St. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities.

Case Study 113

Case Study Journalism Study Instagram 113

Stephen Waddington

AUGUST 16, 2017

Journalism and Public Relations. Journalism and Public Relations with Foundation Year. Journalism and Public Relations with Professional Practice Year. Journalism and Public Relations. Journalism and Public Relations (with Foundation Year). Public Relations with Journalism (CIPR accredited). PRCA partner.

Course 112

Course Publicity Journalism Advertising 112

PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. While brands do not have a fiduciary obligation to engage in political discourse, they do have a responsibility to uphold their stated mission and values.

Brand 145

Brand Branding Nonprofit Government 145

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results.

SEO 120

SEO Creativity Mobile Journalism 120

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. Certainly, with bigger agencies you have more resources at your disposal, but the small agencies I’ve been at also find a way to get it done. Why or why not?

Sports 113

Sports Travel Television Agency 113

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tech-weary and bot-wary people are hungry for true human connection.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

JANUARY 16, 2020

Internal links: A link on your website that leads to another page of that same website. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Internal links should contain related content to the page site visitors are initially on. Search Engine Journal.

SEO 80

SEO Strategy Engineering Mobile 80

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I Internally throughout the first 12 months, I had a lot of thoughts like, ‘If I don’t bring clients on, I don’t feed my family.’

Meeting 100

Meeting Journalism Interviews Employee 100

Bianchi Biz Blog

APRIL 5, 2021

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

Automotive 66

Automotive Web Meeting Media 66

Cision

APRIL 2, 2015

With it came cries for corporate journalism. Too often campaigns are created to appease an internal stakeholder or a department that believes it needs to deliver a message. Corporate communicators must endeavor to bridge the gap and build communication campaigns that speak to both their audiences while achieving internal needs.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Solo PR Pro

NOVEMBER 23, 2021

After graduating from the University of Georgia in 1998, Sherry spent three years in the classroom as a high school language arts and journalism teacher — she considers this role to be one of her most challenging but rewarding jobs. High school to higher ed: How Sherry (eventually) landed in PR.

Meeting 86

Meeting Education Journalism Resources 86

Barokas

FEBRUARY 5, 2019

The first is the obvious resource strain. Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing.

How To 60

How To Marketing Resources Journalism 60

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Circulate internally. Instead, play an active role in getting the most out of the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Ishmael's Corner

NOVEMBER 4, 2014

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. But how often is PR prodding and cajoling resources to discover actions that didn’t go according to master plan? Yet, failure is one of the best techniques to bring tension or even drama to business storytelling.

Storytelling 157

Storytelling Journalism Training Resources 157

PRSay

SEPTEMBER 4, 2018

Thanks to BEPS’ leadership, September will bring a variety of Ethics Month resources including webinars, blog posts, articles and Twitter chats. ET – Twitter Chat, “Preparing Students for Ethical Careers in Journalism and Public Relations” #EthicsMonth. Thursday, Sept. ET – Webinar, “Developing a Personal Crisis Preparedness Plan”.

Ethics 124

Ethics Twitter Conference Journalism 124

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Gayle was the only sole practitioner to win awards this year.

Print 58

Print Financial Journalism Healthcare 58

PRSay

APRIL 15, 2021

.” — Monique Farmer, APR, Professor of Practice in the College of Journalism and Mass Communications, the University of Nebraska, and Creator, Anvil Ready. Companies can and should use their voices and their resources to address social injustices as soon as their viewpoint is clear, and they have a plan in place.”

Company 190

Company Employee Internal International 190

Presspage

DECEMBER 9, 2020

The University of Manchester prides itself on being one of the top research universities in the world, with research projects spanning from resources and materials, to energy and global inequalities. Synergies are a great way to amplify the impact and reach of your activities. Paying attention to the topics they are interested in is key.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

The University of Manchester prides itself on being one of the top research universities in the world, with research projects spanning from resources and materials, to energy and global inequalities. Synergies are a great way to amplify the impact and reach of your activities. Paying attention to the topics they are interested in is key.

Education 78

Education Publicity Community Healthcare 78

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. Relationships expand your reach, resources and opportunities.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. More people get their news from Twitter and other similar resources than ever before. How do you envision the future of the communication industry? Rapid Fire Round.

Corporate 0

Corporate Airlines Financial Journalism 0

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128