Cision

JANUARY 15, 2016

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Distribution. Story Type.

Journalism 120

Journalism Strategy Brand Branding 120

OnePitch

JULY 6, 2022

T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. Also, fill out the form below to sign up for our newsletter to receive monthly updates with all of the new Pitches That Placed blogs and additional resources. Want more blogs like this?

Pitching 75

Pitching Journalism How To Energy 75

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. Society needs a healthy, well-resourced and well-equipped fourth estate.

Journalism 69

Journalism Reddit Newspapers Government 69

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? First, there’s the resource issue. Those are resources very few brands have access to.

Journalism 140

Journalism Company Brand Branding 140

Sword and the Script

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. The authors set out to understand “whether or not” startups “allocate scarce resources to conduct systematic marketing.”

B2B 128

B2B Study Marketing Education 128

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors.

Government 227

Government Corporate Resources Ethics 227

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Social media’s influence on journalism is not just for promotion, though. Social Media is Speedy, And This Causes a Problem.

Journalism 309

Journalism Study Social Media Resources 309

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Publicity Brand Branding 150

PRSay

SEPTEMBER 27, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. Neill, APR, Fellow PRSA, and published in 2023 in Issue 3 of the Journal of Media Ethics , surveyed a diverse group of 314 public relations and communication professionals in the United States.

Ethics 187

Ethics Study Public Affairs Training 187

Communications Conversations

JUNE 14, 2019

Social teams are under-resourced. We certainly new social teams were under-resourced. I also think social teams should be run by people with comms (or journalism, in some cases) backgrounds. On the flip side, only 11% of companies had 11 or more social employees. We knew most social teams were 1-2 person bands.

Resources 92

Resources Social Media Media Measurement 92

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. It provides in-depth journalism and insight into the most important news and trends shaping cybersecurity, like breaches, vulnerability, threats, and more. They often break news before anyone else. Dark Reading. InfoSecurity Mag.

Enterprise 296

Enterprise Trends Journalism Technology 296

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

It’s probably the best resource for thought leadership about our business. Muck Rack Daily Muck Rack is already a valuable tool for anyone in PR, and their newsletter is perfect for not only daily industry insights/trends, but also keeping tabs on moves in the journalism and media world.

Company 203

Company Case Study Trends Crisis Management 203

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. As journalists are asked to do more in the digital realm with fewer resources, the opportunity for PR professionals to be a trusted resource to journalists increases when we understand their specific needs.

Social Media 226

Social Media Media Journalism Study 226

Sword and the Script

JANUARY 2, 2024

40] If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful. Here are the top 10 most-read posts from the last 12 months. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

Blogging 113

Blogging Software B2B Survey 113

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. I’m not suggesting it’s easy. The competition grows daily.

Journalism 64

Journalism Brand Branding Advertising 64

Deirdre Breakenridge

APRIL 23, 2019

I selected this topic because I am a Journalism major with five internships under my belt. Some people became my go-to resources because I knew I could depend on them to answer quickly and with helpful, relevant information. I was intrigued as I sat in class and learned about what happens on the other side of these interactions.

Infographics 299

Infographics Journalism Television Education 299

Doctor Spin

JANUARY 2, 2024

Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Such PR strategies often result in the following: Wasted PR resources. Without a clear direction, resources may be squandered on ineffective tactics. Journal of Brand Management, 12, 264–278. Diminished PR impact.

Strategy 52

Strategy eBook Journalism Resources 52

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. Many journalists in this category believe that social undermined journalism and express concern about copyright infringement issues related to using social platforms. ” Meet the Architects. .”

Social Media 202

Social Media How To Media Journalism 202

Doctor Spin

DECEMBER 4, 2023

Source: British Journal of Political Science 1 Marsh, C. British Journal of Political Science, 15, 51 – 74. Source: Journal of Applied Social Psychology 2 Mehrabian, L. Journal of Applied Social Psychology , 28, 2119–2130. Source: Journal of Communication 5 Gunther, A.C. Journal of Communication, 54: 55–70.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

HMA Public Relations

JANUARY 4, 2021

I had the opportunity to chat with Brandon Quester a few weeks back, providing some resources and background information on a story he was developing. The Arizona Center for Investigative Reporting is an independent, nonprofit media organization dedicated to statewide accountability journalism in Arizona.

Nonprofit 95

Nonprofit Journalism Resources Report 95

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. At the moment, with interest and resources all pointed squarely toward the coronavirus outbreak, unrelated feature stories are not resonating well with the media.

Resources 211

Resources Pitching Television Radio 211

PRSay

MAY 3, 2019

We can’t lose sight of the fact that reporters are still a resource offering stories that are extensively researched and fact-checked to ensure accuracy and accountability, which is exactly what PR professionals and the world need. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

PRSay

FEBRUARY 3, 2023

Spanning more than 30 years in government public relations, Boswell began her career in 1973 as the director of public relations for the Georgia Department of Human Resources and the Georgia Office of Child Support, where she worked until her retirement. Boswell was a member of Emory University’s Public Affairs Advisory Council.

Public Affairs 78

Public Affairs Government Journalism Banking 78

Ishmael's Corner

APRIL 28, 2015

“In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. Reviewing this 18-year runway doesn’t show PR is taking “oxygen” from journalism. Can you imagine?

Journalism 60

Journalism Exercises Storytelling Fashion 60

ImPRessions - Crenshaw Communications

APRIL 29, 2022

They’re a resource requiring constant maintenance by users. According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Other media resources that can be used to verify contact information include Muck Rack, Prowly and Anewstip.

Agency 170

Agency Media Software Pitching 170

Landis PR

AUGUST 30, 2021

A business or organization willing to commit finances, time and resources will make a great client. Do you have the infrastructure, product pipeline and other resources in place to fulfill the expectations of a strategic communications plan? The Business Journals: Knowing what type of PR client you are helps you find the right agency.

Resources 135

Resources Pitching Journalism Agency 135

PRSay

APRIL 2, 2020

But the unique climate is leading to new opportunities to be a trusted and valued resource for journalists during a time of need. But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Know the new production norms.

Skype 206

Skype How To Crisis Pitching 206

PRSay

MAY 5, 2021

Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she was an internationally recognized authority on fundraising as a specialization of public relations. Kelly, Ph.D., She was 77.

Education 157

Education Journalism Leadership Resources 157

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Doctor Spin

OCTOBER 9, 2023

Kirk Hallahan, Professor Emeritus, Journalism and Media Communication, Colorado State University , proposes five types of publics based on their knowledge and involvement: 1 Hallahan, K. PR Resource: John Dewey and the “P” in Public Relations John Dewey ( Wikipedia ). Inactive publics: The forgotten publics in public relations.

Publicity 52

Publicity Wikipedia eBook Journalism 52

Doctor Spin

OCTOBER 9, 2023

Here goes: Quicklinks Ethos, Pathos, and Logos in Public Relations PR Resource: Perception Management Ethos, Pathos, and Logos in Public Relations Classical persuasion. PR Resource: Perception Management Our perceptions of reality (click to enlarge). Organization Development Journal. Organization Development Journal.

Publicity 52

Publicity Wikipedia eBook Journalism 52

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

The Proactive Report

NOVEMBER 21, 2023

These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications.

Newspapers 130

Newspapers Social Media Data Consumer 130

Doctor Spin

NOVEMBER 29, 2023

Source: Journal of Public Relations Research 1 Bourne, C. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. PR Resource: Existentialism for PR Advisers Fotografi efter blyantstegning ca. 1840 af Søren Kierkegaard.

Leadership 52

Leadership Strategy Wikipedia eBook 52