Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. The post The Undeniable Allure of Fun: A New Tool to Nudge Behavior appeared first on Stern Strategy Group.

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Tools Employee Government Strategy 110

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. Take on work that builds marketable skills. Offer to help with planning and marketing. store and interned for EcoPeace Middle East. Don’t resign yourself to work that isn’t fulfilling.

Communications 171

Communications Nonprofit Training Study 171

Stern + Associates

APRIL 15, 2022

As TIME Magazine put it, “If there is one man whose opinion matters more than any other on global energy markets, it’s Daniel Yergin.”. For a preview, we’ve highlighted the work of three of these sought-after advisors below. Forging a Path to a Safer World. Global Shifts Are Creating Opportunities. Imagining the Next Global Economy.

Energy 62

Energy Government Internal International 62

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. Internal messages repurposed for news media. There were very few communications items that we produced that did not have an internal component as well as an external,” Shea said. Seay was one of three Delta panelists on PRSA’s Oct.

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Crisis Airlines Travel Internal 78

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. An organization needs to have a clear strategy and be able to articulate that strategy,” he explains.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. It’s that last way that makes all of us moral leaders, regardless of any formal leadership title.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The solution?

Strategy 40

Strategy Marketing Internal International 40

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

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Conference Marketing Case Study Content Marketing 97

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

Stern + Associates

MARCH 15, 2023

A long-time authority on unpacking AI’s practical applications for gaining a competitive edge , el Kaliouby eloquently explains what these revolutionary tools are and how they work, then breaks down their current applications in the creative industry, marketing and coding.

Technology 96

Technology Ethics Tools Creativity 96

Konnect Agency

NOVEMBER 26, 2019

The summit took place November 1st through 3rd and included panels, workshops and performances all designed to inspire young attendees to think about their professional futures and aspirations. I started at Konnect as a PR intern from a foreign country years ago and worked hard to grow into my role within the agency.

Fashion 75

Fashion Comparison Instagram Social Media 75

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR Fuel

JULY 26, 2020

This could be for a range of reasons, such as communicating a change in leadership, speaking out on an important issue, clarifying confusion, or announcing a new change that the media will need to know about. This can be done internally, to communicate important updates to staff, or externally, if you need to reach a wider group.

SEO 52

SEO Writing Local Product Launch 52

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.

Creativity 40

Creativity Public Affairs Policies Survey 40

Karen Freberg

JANUARY 20, 2020

This event would not have happened without the investment, support, and leadership of Steve Latham. We saw the team, leaders, and visionaries who were part of making the burger chain the marketing household name it is today. As mentioned in previous posts, this was the first event of its kind at Cannes Lions, and it was a huge success!

Education 56

Education Industry Case Study Conference 56

prTini

JANUARY 10, 2017

Now, I usually avoid making comparisons between raising my three-year-old and business leadership, but this idea of evaluating choices had me thinking. Whether for marketing purposes or your own internal review, case studies are a great opportunity to showcase a problem, action, and result. Team Workshops or Post-Mortems.

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Case Study Comparison Interviews Study 28

Maxim Behar

OCTOBER 15, 2023

Just like marketing doesn’t have a translation I think only PR should be used. But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. That's where the real market is especially for our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Solo PR Pro

SEPTEMBER 26, 2023

For communications professionals, particularly independent consultants who often navigate diverse markets single-handedly, this means cultivating a deep sense of cultural intelligence or CQ. From the Inside Out An international company was integrating two teams from diverse backgrounds.

Communications 68

Communications Pitching Internal International 68

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. I’m still working to properly engage our internal audience.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Pursuing Meaningful Life Episode 078 – Loving Different Cultures , from Leadership Equip Network. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 40

Measurement Tourism Creativity Blogging 40

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Today, you do not have to be a large company with multiple offices to be national or even international. All markets are not created equal. You may reside in a market with low price points for your services.

Local 41

Local How To Skype Trade Shows 41

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

OCTOBER 2, 2014

Avoid inspirational video titles that worked for internal audiences, but might baffle external viewers. It’s sad to see the savvy marketers at Apple grouping no fewer than 47 videos under the single Playlist title, “Featured Playlist.” The Condition: Disorienting Playlists. What’s not to love about playlists?

YouTube 54

YouTube Video Web SEO 54

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Brand Branding Reddit 78

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. After all, affecting change is much about leadership and sharing a clear vision.

How To 60

How To Software System Employee 60

Stern + Associates

DECEMBER 6, 2022

President of Simmons University, Lynn Perry Wooten is a crisis leadership expert. Rawi Abdelal: Global Geopolitical Conflicts and Market Disruptions Have Far-Reaching Impacts. You’ll appreciate his monthly insights into what real-life organizations are doing to navigate uncertainty.

Energy 62

Energy Government Policies Leadership 62

Waxing UnLyrical

DECEMBER 20, 2018

And whether you’re agency, consultant, soloist, corporate, non-profit or higher education, you’re laying out your 2019 marketing-communications plan. But what about the leadership development plan, whether for you as a leader, or your next tier or leaders-in-training? Of course, there are wonderful online leadership courses as well.

Leadership 85

Leadership Training Agency Groups 85

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. You can find her portfolio here: [link]. Pete/Clearwater.

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Groups Internal International Conference 60

Stern + Associates

APRIL 17, 2024

We’ve asked our clients – some of the world’s top authorities on geopolitics, foreign policy, artificial intelligence and leadership – for guidance on what should be top of mind for anyone choosing their state’s top leaders this year. So, just like you’ve got an accounting function, a finance function, a marketing function, etc.,

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Policies Leadership Mobile Employee 100