5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. ANNUAL CHECK UP. Now’s the perfect time for an annual checkup.

Marketing 78

Marketing Comparison Video Survey 78

Stern + Associates

JANUARY 26, 2023

The reality is that these changing employee needs, alongside a highly competitive labor market and tightening economy, means leaders need a new approach to maintaining an engaged workforce while meeting strategic goals.

Employee 111

Employee Company Marketing Case Study 111

Stern + Associates

NOVEMBER 2, 2023

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199

Publicity Government Crisis Employee 199

Stern + Associates

JULY 5, 2023

Named the World’s #1 Business Thinker by The Wall Street Journal and co-founder of The Management Lab , an organization that builds platforms and tools to support high-velocity change, Hamel is a sought-after speaker and advisor for the most prestigious leadership events around the globe.

Creativity 62

Creativity Groups Strategy System 62

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I’ve also found the gray space between PR and marketing is shrinking.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

APRIL 19, 2021

You can also join me on May 18 and 25 for a PRSA workshop on how to integrate the two… more on that in a bit. She is co-author of Marketing in the Round , co-host of Inside PR and co-host of The Agency Leadership podcast. Are vanity PR metrics applicable in communications campaigns? Illustration credit: pixels hunter ].

Media 198

Media Newspapers Google Energy 198

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy.

Strategy 62

Strategy Marketing Internal International 62

Stern + Associates

FEBRUARY 13, 2024

Paola Cecchi-Dimeglio | Award-Winning Expert on Behavioral Science and Renowned Data Architect Helping Executives Make More Inclusive Decisions and Chair, Leadership Research Initiative for Women and Minority Attorneys, Harvard Law School; Author, “Diversity Dividend” “There is one common thread among all companies: employees.

Internal 108

Internal International Groups Employee 108

PRSay

MARCH 31, 2023

When setting deadlines or planning workshops, consider moving those dates to the weeks after Ramadan has ended. Stephanie Abraham is the senior marketing communications specialist at Cal Poly Pomona. During Ramadan, consider moving meetings to the morning, when someone who is fasting will have more energy.

Energy 158

Energy Meeting Course Community 158

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 120

Technology System Government Groups 120

Stern + Associates

OCTOBER 24, 2023

Emphasizing that ease can be a function of customer experience, the FEAST framework is especially valuable for leadership, brand management and marketing teams, as it provides an actionable path for influencing buying decisions, enhancing customer experiences, and making choice not just about the product or service, but also the enjoyment it brings.

Tools 110

Tools Employee Government Strategy 110

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Stern + Associates

SEPTEMBER 21, 2023

Earth-based markets are going to have huge opportunities,” says Ekblaw, a member of the XPRIZE Space + Exploration Brain Trust. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Corporate 62

Corporate Real Estate Technology Healthcare 62

Deirdre Breakenridge

JULY 10, 2019

Don’t know how to lead; they were just put into a leadership position and have no leadership skills. Strategy and planning have always been the focus of my work in PR and marketing. Ignore the criticism you share; Millennials want their voices to be heard. Talk more than they listen. Are egotistical and self-centered.

Ethics 177

Ethics Social Media Leadership Interviews 177

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. If you like video marketing, you can always upgrade your production as you grow.

Leadership 62

Leadership Case Study Video YouTube 62

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. Take on work that builds marketable skills. Offer to help with planning and marketing. Some work environments have structured processes for goal setting, but even if yours doesn’t, take initiative.

Communications 171

Communications Nonprofit Training Study 171

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational. Poets inspire people around a shared purpose.

Company 103

Company Employee Case Study Strategy 103

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework. The next part is WIRED.

Content Marketing 52

Content Marketing Marketing System Reputation 52

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52

Barokas

JANUARY 15, 2020

Marketing leads come and go, and the team’s focus changes with each new recruit. The more disjointed the message, the more distanced you become from market leadership and a strong reputation. Start with a messaging workshop that involves multiple groups within the company. Marketing and communications, obviously.

Communications 78

Communications Groups Analysis Engineering 78

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. Which of the current core course offerings are essential? What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

Deirdre Breakenridge

MAY 8, 2018

There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments. I will have access to workshops, conferences, and trainings which will further advance my career. Moreover, many chapters have student-run firms which work with real-life clients.

Education 232

Education Conference Meeting Crisis Management 232

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

Stern + Associates

FEBRUARY 20, 2023

Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Local 99

Local Community Ethics Education 99

PRSay

OCTOBER 6, 2021

It’s important to market yourself to employers, have a unique point of view, be vulnerable and be authentic. Make suggestions about organization of your team, workshop things with co-workers and be a team player. Leaning into our experiences. Hold onto your network and build relationships,” he said. Success isn’t a zero-sum game.

Agency 165

Agency Creativity Brand Branding 165

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The Marketing Growth Hackathon T M.

Strategy 40

Strategy Marketing Internal International 40

Cision

DECEMBER 15, 2015

From building a strong online presence with a content-rich website and active social media to interacting face-to-face at speaking engagements and workshops, creating multiple touch points for an audience is essential to having the right people not only discover them but continue to interact with their brand and business over time.

Leadership 120

Leadership Training LinkedIn Resources 120

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. But even the most gifted communicators can’t possibly create all the content demanded today.

Communications 149

Communications Employee Leadership Writing 149

Stern + Associates

APRIL 15, 2022

As TIME Magazine put it, “If there is one man whose opinion matters more than any other on global energy markets, it’s Daniel Yergin.”. Global Shifts Are Creating Opportunities. She has spent decades helping decision makers in every sector move business and government forward in ways that also help solve big societal problems.

Energy 62

Energy Government Internal International 62

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. It’s that last way that makes all of us moral leaders, regardless of any formal leadership title.

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Stern + Associates

MARCH 15, 2023

A long-time authority on unpacking AI’s practical applications for gaining a competitive edge , el Kaliouby eloquently explains what these revolutionary tools are and how they work, then breaks down their current applications in the creative industry, marketing and coding.

Technology 96

Technology Ethics Tools Creativity 96

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Deirdre Breakenridge

OCTOBER 8, 2018

Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. What are some examples of AI done really well in the context of a communications/marketing strategy? ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. PRStudChat.

Community 148

Community Big Data Media Resources 148