Shift Communications

JULY 25, 2016

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels.

Social Media 60

Social Media Media Television Print 60

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Lastly, it can verify the addresses, ensuring updated emails and media lists.

Tools 232

Tools Radio Trends Pitching 232

PRSay

OCTOBER 1, 2018

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three.

Public Affairs 97

Public Affairs Hotels Publicity Interviews 97

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

Shift Communications

MARCH 15, 2022

Regardless, it’s evident that acquiring the game was a smart move for the publication, in terms of daily traffic, engagement and time spent on page. What does this have to do with your earned media strategy? They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

Sword and the Script

SEPTEMBER 7, 2021

Isentia has been doing interesting things with AI and media monitoring, including “ boundary detection ” for broadcast media. These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. PRgloo social media. Print circulation drops again.

Software 90

Software Print Tools SEO 90

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public.

Viral 52

Viral Crisis Communications SEO Reputation 52

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

5W PR

MARCH 4, 2024

Mob Wife Aesthetic – Social media buzz suggests that minimalist beauty has been dethroned, making way for the rise of channeling a “mob wife winter” aesthetic. ⚡️ appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Recent guests include Reneé Rapp and Harry Jowsey.

Fashion 78

Fashion Viral Trends Television 78

Konnect Agency

OCTOBER 2, 2019

While we always make sure to show the value of a piece of coverage to our clients, we also help our clients amplify that coverage on their social media channels, as well as ours. It’s important to keep the momentum going and maximize the exposure for each piece of meaningful media coverage So, you’ve got press!

Instagram 71

Instagram LinkedIn Social Media Agency 71

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

5W PR

JANUARY 8, 2019

Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. By activating at Indie Beauty Expo , for example, brands can reach buyers, media and consumers in one swoop.

Brand 74

Brand Branding Instagram Fashion 74

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front.

Wireless 62

Wireless Retail B2C Instagram 62

Critical Mention

JULY 1, 2019

Since this decision became generally public knowledge over the last few months, several of our competitors have used it as an opportunity to spread rumors you may have heard. These additions include increased social media monitoring, licensed print content and streamlined search functionality.

Print 101

Print Comparison Social Media Media 101

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 152

Media Relations Media Print Software 152

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

We recommend that PR campaigns have a local spokesperson with a thorough understanding of the regional issues and socio-economic differences to navigate the evolving media landscape and connect with the media at a local level. Think BIG about social platforms. 7 percent who rated print media as important and 54.

Mobile 156

Mobile Local Technology Trends 156

5W PR

MARCH 4, 2024

Mob Wife Aesthetic – Social media buzz suggests that minimalist beauty has been dethroned, making way for the rise of channeling a “mob wife winter” aesthetic. ⚡️ appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Recent guests include Reneé Rapp and Harry Jowsey.

Fashion 60

Fashion Viral Trends Television 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Public service broadcasting is failing to pick up the shortfall.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. With everyone stuck at home we’ve seen a boom in big messaging and social networks.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

APRIL 12, 2022

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. If you enjoyed this post, you might also like: 9 Corporate Characteristics to Look for When Buying Public Relations Software.

Software 90

Software Pitching Measurement Enterprise 90

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? When employed to its full potential, PR can shape public opinion, build trust, transform news narratives and drive business growth.

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. This includes paid, earned, shared and owned (PESO) media. Content distributed alongside earned media.

Media 103

Media How To Advertising Advertising 103

Cision

NOVEMBER 28, 2017

On the other hand, spreading brand-awareness is also vital, and they must find ways to maximize their return on investment (ROI) for every dollar spent on marketing and public relations services. Why Earned Media Value (EMV) And Influencers Over Paid Media? Because public relations equals trust in brands.

Small Business 245

Small Business Media SMB Pitching 245

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Q: How do you see platforms like Twitter and Instagram affecting your work?

Mobile 120

Mobile Print Trends Twitter 120

Konnect Agency

NOVEMBER 26, 2019

Panelists included celebrities and activists such as Evan Rachel Wood, Busy Phillips, Sophia Bush, Sophia Carson and Joey King, as well as social media influencers Aimee Song, Tess Holiday, Nabela Noor, Ricky Thompson and more. Celebrities are not the only people with platforms for connecting and inspiring others.

Fashion 75

Fashion Comparison Instagram Social Media 75

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. The social networks can be helpful for this. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Behavioral.

Storytelling 146

Storytelling Data B2C B2B 146

Konnect Agency

JULY 6, 2022

Understanding the media landscape and the importance of timing outreach to align with the media’s needs are essential when securing top-of-the-line placements. A PR Agency Can Nurture Media Relationships Throughout the Year to Be Top of Mind for Holiday Features. Need help with your holiday campaigns?

Agency 52

Agency Print Pitching Product Launch 52

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. I was named research editor, focusing on research for several Bobit fleet publications and worked my way up through the editorial ranks to become lead editor of Work Truck. I have been covering the truck fleet industry for the past 16 years.

Meeting 93

Meeting Media Journalism Education 93

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. How have you adjusted to the rise of social media in PR in recent years?

Journalism 78

Journalism Social Media Radio Fashion 78

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.”

Newspapers 74

Newspapers Print Radio Local 74

Critical Mention

JUNE 24, 2017

The Zignal Enterprise platform already brings together an unparalleled combination of traditional news, online and social datasets to give communications and marketing professionals the complete picture of public perception around brands, products and events.

Television 60

Television Enterprise Media Analytics 60

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) Or when you scan then post your honor roll student’s school photo on Instagram. utterly fabulous Arizona attorney who specializes in intellectual property, copyright, internet, social media, flash mob and contract law.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Beyond PR

MARCH 22, 2018

” Fortunately, media monitoring has evolved enormously over the years as content was digitized, social media became mainstream, and artificial intelligence made its way into corporate systems. So, what does a modern media monitoring program look like? Online – websites, blogs, online media sites.

Media 75

Media Radio Newspapers Print 75

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? Digital Strategy. With this in mind lead with empathy and values.

Strategy 52

Strategy Brand Branding Retail 52

Cision

JULY 14, 2016

After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. The media marketplace is ever-changing and it’s imperative for travel brands to stay current. I’m at my best when…I get a good night’s sleep!

Travel 120

Travel Agriculture Tourism Internal 120