Doctor Spin

MAY 10, 2021

” We all know the classical saying in public relations. ” Cover photo by Jerry Silfwer ( Prints / Instagram ). “A squirrel is just a rat with better PR.” All hail Buzzfeed’s Nathan W. Pyle for making an awesome comic strip out of it. “Hey Mr. Rat, you should go see Doctor Spin.”

Print 52

Print Instagram Publicity 52

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. is a sophisticated website that uses company websites to track down email addresses.

Tools 232

Tools Radio Trends Pitching 232

Doctor Spin

MAY 10, 2021

While that makes me predictable, there’s also a weird sense of comfort in having found such an unmistakable passion for public relations as a profession. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’ve certainly written about all of these topics more than once. Also, Randall Munroe is a genius obviously.

Print 52

Print Instagram Writing Publicity 52

Shift Communications

MARCH 15, 2022

Regardless, it’s evident that acquiring the game was a smart move for the publication, in terms of daily traffic, engagement and time spent on page. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter. What does this have to do with your earned media strategy?

Strategy 103

Strategy Media Journalism Banking 103

Prohibition

SEPTEMBER 2, 2022

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. They posted a video to their Instagram, encouraging users to turn their profile pictures grey in solidarity. As summer draws to a close, we’re rounding up our favourite campaigns from August.

Social Media 62

Social Media Insurance Insurance Media 62

Sword and the Script

SEPTEMBER 7, 2021

The publication says this will complement “Talkwalker’s social and customer data.”. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. It’s also offering “virtual event expertise to support public companies in delivering compelling virtual investor events focused on ESG.”. Access Intelligence Plc.

Software 88

Software Print Tools SEO 88

5W PR

MARCH 4, 2024

Songs & Podcasts We’re Listening to On Repeat Therapuss with Jake Shane – Jake Shane (AKA @passthatpuss on TikTok) sits down with celebs and friends on his new podcast for a deep dive therapy session based off his viral Instagram series “Tell Me What’s Wrong.” Recent guests include Reneé Rapp and Harry Jowsey.

Fashion 78

Fashion Viral Trends Television 78

5W PR

JANUARY 8, 2019

Today, media and influencers broadcast backstage beauty trends instantly via Instagram – And smart brands make those products shoppable the night of the show. Pop-up shops can include a media day with exclusive content prior to opening to the public. Winning brands are publicizing “Never Lists” and progressing towards zero waste.

Brand 74

Brand Branding Instagram Fashion 74

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. That suite contains products for public relations, investor relations and events. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PR tech mentions.

Software 152

Software Tools Print Technology 152

Critical Mention

JULY 1, 2019

Since this decision became generally public knowledge over the last few months, several of our competitors have used it as an opportunity to spread rumors you may have heard. These additions include increased social media monitoring, licensed print content and streamlined search functionality.

Print 101

Print Comparison Social Media Media 101

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front.

Wireless 62

Wireless Retail B2C Instagram 62

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Konnect Agency

OCTOBER 2, 2019

You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. Take the earned media coverage and share it with your followers across all social media platforms including Facebook, Twitter, Instagram, LinkedIn, and Google+. One of our favorite ways to share is via Instagram stories.

Instagram 71

Instagram LinkedIn Social Media Agency 71

5W PR

MARCH 4, 2024

Songs & Podcasts We’re Listening to On Repeat Therapuss with Jake Shane – Jake Shane (AKA @passthatpuss on TikTok) sits down with celebs and friends on his new podcast for a deep dive therapy session based off his viral Instagram series “Tell Me What’s Wrong.” Recent guests include Reneé Rapp and Harry Jowsey.

Fashion 60

Fashion Viral Trends Television 60

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. The main strategic shifts are three-fold, first and foremost, you must have a paid strategy to support your organic efforts.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

APRIL 12, 2022

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. If you enjoyed this post, you might also like: 9 Corporate Characteristics to Look for When Buying Public Relations Software.

Software 88

Software Pitching Measurement Enterprise 88

Cision

NOVEMBER 28, 2017

On the other hand, spreading brand-awareness is also vital, and they must find ways to maximize their return on investment (ROI) for every dollar spent on marketing and public relations services. Because public relations equals trust in brands. Why Earned Media Value (EMV) And Influencers Over Paid Media?

Small Business 245

Small Business Media SMB Pitching 245

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Konnect Agency

JULY 6, 2022

An excellent PR agency will set the stage in the early Summer to align on long-lead outreach for print inclusions and navigate the busy news cycle in the Fall to break through the noise for short-lead placements. A PR Agency Can Nurture Media Relationships Throughout the Year to Be Top of Mind for Holiday Features.

Agency 52

Agency Print Pitching Product Launch 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. The convenience? Impeccable. Emphasis on Brand Authenticity.

Social Media 86

Social Media Media Mobile SEO 86

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Q: How do you see platforms like Twitter and Instagram affecting your work?

Mobile 120

Mobile Print Trends Twitter 120

Axia PR

NOVEMBER 28, 2017

Plenty of media outlets – digital and print – leverage individuals with special expertise, large followings or authoritative diatribe to round out editorial coverage in the form of columns. In fact, prior to YouTube, Facebook and Instagram, columnists were the key influencers.

Print 48

Print YouTube Journalism Instagram 48

Cision

NOVEMBER 21, 2017

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Even more challenging is taking advantage of this wealth of information in a way that drives audience engagement, loyalty and leads to bottom-line results. How to do that?

How To 149

How To Social Media B2C Television 149

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. The social networks can be helpful for this.

Storytelling 146

Storytelling Data B2C B2B 146

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. For example, Instagram influencers with millions of followers are paid to promote products. Selling PR’s value.

Technology 73

Technology Print YouTube Financial 73

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

7 percent who rated print media as important and 54. While social media giants like Facebook, Instagram, YouTube and Twitter are popular in some APAC countries, native platforms continue to dominate. 6 percent who said television would rank highly in 2020.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? When employed to its full potential, PR can shape public opinion, build trust, transform news narratives and drive business growth.

Fashion 120

Fashion Pitching Journalism Social Media 120

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.”

Newspapers 73

Newspapers Print Radio Local 73

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. I was named research editor, focusing on research for several Bobit fleet publications and worked my way up through the editorial ranks to become lead editor of Work Truck. I have been covering the truck fleet industry for the past 16 years.

Meeting 93

Meeting Media Journalism Education 93

Critical Mention

JUNE 24, 2017

The Zignal Enterprise platform already brings together an unparalleled combination of traditional news, online and social datasets to give communications and marketing professionals the complete picture of public perception around brands, products and events. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Stephen Waddington

JANUARY 17, 2019

In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram. Public relations has an uneasy relationship with paid media because it has traditionally been an earned discipline.

Media 103

Media How To Advertising Advertising 103

Doctor Spin

JUNE 29, 2022

Cover photo by Jerry Silfwer ( Prints / Instagram ). .” — Albert Einstein. The Basic PR Model. Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. Any boardroom would be mad not to invite such a PR function.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Konnect Agency

NOVEMBER 26, 2019

She shared that as one of the first “official” Instagram influencers, it was difficult to get people to take her seriously – a decade ago, people had a hard time understanding what she was doing, what she thought she’d accomplish with her blog and Instagram and what/who gave her the authority to attend some of the hottest fashion shows.

Fashion 75

Fashion Comparison Instagram Social Media 75