Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

NewsWhip

NOVEMBER 21, 2023

With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall. An Instagram post featuring Jisoo donning an ensemble from the brand’s Fall-Winter 2023 collection garnered the most attention, earning more than 2.72 million engagements.

Brand 78

Brand Branding Fashion Instagram 78

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 191

Handbook Publicity Newspapers Television 191

5W PR

JANUARY 30, 2024

The minimalist clean girl trend is on its way out as there’s a new trend on the social media scene called the mob wife trend. The time of perfectly curated Instagram squares is gone, as the mob wife embraces bold statements, smoky eyes, and a devil-may-care attitude.

Trends 78

Trends Print Fashion Instagram 78

Prohibition

JUNE 14, 2018

Instagram is one of the most popular social media channels, which has seen massive worldwide growth over the last few years. The winning images have since been displayed in a Leeds-first Instagram installation, featuring giant mock-up smart phones, to bring together the physical and digital worlds.

Instagram 48

Instagram Local Print Social Media 48

Shift Communications

JULY 25, 2016

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels.

Social Media 60

Social Media Media Television Print 60

The Stalwart Blog

MAY 12, 2016

Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media. Now the likes of Snapchat, Periscope, Instagram and various podcast equipments turns even the most amateur of citizen journalists into a news source.

Social Media 60

Social Media SEO Media Pinterest 60

Bianchi Biz Blog

FEBRUARY 1, 2024

Adherence to social norms and etiquette is paramount, especially in a crisis. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. And an important note to foreign companies entering the market: very few English media titles exist in Japan.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

PR for Anyone

APRIL 3, 2024

Adelina’s decision to document her transition on Instagram led her to connect with the vibrant “silver sister” community, where she found support and inspiration from others on a similar journey. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age.

Fashion 130

Fashion Instagram Industry Meeting 130

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

Sword and the Script

SEPTEMBER 7, 2021

These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. PRgloo social media. PRgloo has rolled out a social media tool for publishing. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. PR tech mentions.

Software 90

Software Print Tools SEO 90

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

We recommend that PR campaigns have a local spokesperson with a thorough understanding of the regional issues and socio-economic differences to navigate the evolving media landscape and connect with the media at a local level. Think BIG about social platforms. 7 percent who rated print media as important and 54.

Mobile 156

Mobile Local Technology Trends 156

Cision

APRIL 10, 2017

The answer is, social media. More often than not, travel writers are open to social media pitches. Many site Twitter and Instagram as a great place to connect with readers and PR alike. Depending on what media outlet you are pitching, lead times may vary. Consider the Lead Time.

Travel 174

Travel Pitching How To Radio 174

5W PR

MARCH 4, 2024

Mob Wife Aesthetic – Social media buzz suggests that minimalist beauty has been dethroned, making way for the rise of channeling a “mob wife winter” aesthetic. Influencers are now flocking to TikTok to recreate this iconic look. This audacious, unabashedly extravagant trend exudes confidence and attitude.

Fashion 78

Fashion Viral Trends Television 78

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front.

Wireless 62

Wireless Retail B2C Instagram 62

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. While we always make sure to show the value of a piece of coverage to our clients, we also help our clients amplify that coverage on their social media channels, as well as ours.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Critical Mention

JULY 1, 2019

In an effort to best serve our customers by providing a true all-in-one media intelligence service, we have made significant additions to the Critical Mention platform in recent years. These additions include increased social media monitoring, licensed print content and streamlined search functionality.

Print 101

Print Comparison Social Media Media 101

5W PR

JANUARY 8, 2019

Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. By activating at Indie Beauty Expo , for example, brands can reach buyers, media and consumers in one swoop.

Brand 74

Brand Branding Instagram Fashion 74

Prohibition

JULY 5, 2019

Together with CEWE UK , which is one of Europe’s largest photo printing company, we launched the Life in Colour campaign. We called on those with black and white photos across the UK to post their image to Instagram using the hashtag #ColourMyPhoto , to be in with a chance of having their old images totally transformed into colour.

Print 54

Print Film Instagram Creativity 54

5W PR

MARCH 4, 2024

Mob Wife Aesthetic – Social media buzz suggests that minimalist beauty has been dethroned, making way for the rise of channeling a “mob wife winter” aesthetic. Influencers are now flocking to TikTok to recreate this iconic look. This audacious, unabashedly extravagant trend exudes confidence and attitude.

Fashion 60

Fashion Viral Trends Television 60

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 152

Media Relations Media Print Software 152

Konnect Agency

NOVEMBER 26, 2019

Panelists included celebrities and activists such as Evan Rachel Wood, Busy Phillips, Sophia Bush, Sophia Carson and Joey King, as well as social media influencers Aimee Song, Tess Holiday, Nabela Noor, Ricky Thompson and more. Celebrities are not the only people with platforms for connecting and inspiring others.

Fashion 75

Fashion Comparison Instagram Social Media 75

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. The social networks can be helpful for this. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Behavioral.

Storytelling 146

Storytelling Data B2C B2B 146

Konnect Agency

JULY 6, 2022

Understanding the media landscape and the importance of timing outreach to align with the media’s needs are essential when securing top-of-the-line placements. A PR Agency Can Nurture Media Relationships Throughout the Year to Be Top of Mind for Holiday Features. Need help with your holiday campaigns?

Agency 52

Agency Print Pitching Product Launch 52

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Q: How do you see platforms like Twitter and Instagram affecting your work?

Mobile 120

Mobile Print Trends Twitter 120

PRSay

OCTOBER 1, 2018

Do you also manage social media for the park? We have a social media team. As chief of the public affairs office, I write the news releases and the messages, and then the social media folks post them on Facebook, Twitter, Instagram, etc. They help reinforce our messages with the public.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. With everyone stuck at home we’ve seen a boom in big messaging and social networks. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

APRIL 12, 2022

Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. click image for higher resolution). Content picks from around PR .

Software 90

Software Pitching Measurement Enterprise 90

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What roles does social media play in your job? Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

MARCH 16, 2020

View this post on Instagram. View this post on Instagram. Her Instagram feed features all the latest trends, including clothes and accessories. View this post on Instagram. View this post on Instagram. View this post on Instagram. Life, work, saving, house buying, wedding, Instagram, anything goes! ?

Fashion 62

Fashion Instagram Travel Trends 62