Cision

APRIL 23, 2015

Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. These stats show that content marketing has staying power, but to remain successful, communicators need to evolve to meet their audience’s changing demands and expectations.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

OCTOBER 26, 2016

Payton recommended PR professionals “practice digital disaster” by meeting with all departments within their company or organization to determine which two assets are the most valuable to the company and then develop a plan on how to “segment and save” them in the instance of a data breach. Meet with #marketing team.

Conference 120

Conference Internal International Data 120

PR Matters

AUGUST 11, 2014

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Your agency fails to deliver on its reporting and measurements. Still feel it’s too demanding? Thought not.

Agency 124

Agency Measurement Reputation Skype 124

PRSay

JUNE 11, 2021

How else did the team meet the growing media demand? A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. Given the constantly evolving news cycle, what were the challenges of measuring the results of your efforts in real-time?

Publicity 157

Publicity Social Media Report Fashion 157

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Digital PR 62

Digital PR Analysis B2C Examples 62

Critical Mention

FEBRUARY 10, 2018

You’re constantly meeting new people and getting a glimpse into what they do. From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. This means you’re always learning something new. It helps keep the work fresh. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Video of a meeting can be zzzz. Every asset – text, photo, visual, infographic – should be thoughtful. Q7: How should we be measuring the impact of our visuals?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Video of a meeting can be zzzz. Every asset – text, photo, visual, infographic – should be thoughtful. Q7: How should we be measuring the impact of our visuals?

Infographics 100

Infographics Video Case Study Print 100

Frederik Vincx

FEBRUARY 16, 2016

It’s known as the build, measure, learn loop. Success is measured in how much teams improve collaboration and optimize their speed. One way of doing this is to meet briefly each day (the daily scrum or stand-up). Daily meetings make it easy to track progress, remove impediments, and keep everyone focused. Transparency.

Software 60

Software Measurement Infographics Meeting 60

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives. And reports.

Analytics 50

Analytics Training Meeting Measurement 50

Karen Freberg

APRIL 20, 2020

I was very impressed with the agility and proactive measures my six students did for this project. We had virtual class meetings, lectures, and guest speakers come to the classroom. Set up some do’s and don’ts for the Zoom meeting. Presenting this either in an email or infographic is key. Set the example.

How To 69

How To Infographics Video Social Media 69

Cision

OCTOBER 16, 2017

However, many people overlook it when they have a great story to tell and an urgent deadline to meet. The data from the report was broken out into an infographic that shows the top three things that journalists want to see from PR pros: Research and understand the media outlet you are pitching to. Know the Audience.

Media 149

Media Pitching Data Technology 149

Solo PR Pro

OCTOBER 24, 2017

The convergence of strategies makes it more important than ever to not only have a strong strategy, but also a clear process for defining and measuring success. Marketing, Meet PR . SMART is an acronym which stands for Specific, Measurable, Attainable, Relevant, and Time-Specific.

Marketing 40

Marketing Measurement Infographics Technology 40

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Can Thought Leadership Be Measured? In fact, measuring thought leadership is a little like those “George Washington Slept Here” signs that dot the eastern states.

Leadership 81

Leadership Reputation Measurement Video 81

Sword and the Script

MAY 5, 2020

TechTalk with Proof Analytics chairman and CEO Mark Stouse via Kim Davis and PR Week “The communications industry, because they’re afraid of analytics and measurement for the most part, is really walking away from their greatest chance of glory. Images and infographics are an excellent way to provide context to your news story.

Pitching 85

Pitching Survey System Technology 85

PR 20/20

MARCH 30, 2016

Marketing is always changing to meet consumer demands. Sometimes, we just need a little inspiration to prove measurable success. 15 Free Infographic Templates in PowerPoint. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016. 50 Customizable Calls-to-Action Templates.

Resources 40

Resources Marketing Pinterest eBook 40

Cision

AUGUST 6, 2015

By identifying and understanding these expectations, brands can better manage consumer expectations, communicate messages that resonate with their target audience and meet consumer needs. Read the full-length white paper or check out the infographic below! Want more details on what travelers want?

Travel 120

Travel Technology Airlines Wireless 120

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

MAY 16, 2023

Meet Your Target Audiences Where They Are Attention has never been at a higher premium. This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. and measure the effectiveness of your collective marketing efforts. Next, create a teaser of that content in a different format.

Marketing 69

Marketing eBook Resources Tools 69

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. This affordable platform created specifically for agencies keeps everyone on the same page with scheduling meetings, timelines and milestones. Parts 2 and 3 will cover automating analytics and aspects of entire campaigns.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? It’s one thing to have a list on paper, it’s another thing to have that list memorized so that when you’re sitting in a meeting, you can easily recall who would be interested and who wouldn’t. Those are two words that have no business on a PR agency’s invoice.

Industry 60

Industry Pitching Survey Twitter 60

PR Fuel

NOVEMBER 2, 2021

Confirm through their website whether the company has enough experience to achieve measurable results. Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. Make sure that they align with the needs of your business. Extra Services.

Writing 52

Writing System Automotive SEO 52

Presspage

JUNE 27, 2017

Evaluate your newsroom’s navigation periodically to make sure it serves its purpose, and your newsroom is up-to-date and meeting today's standards. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors.

Social Media 96

Social Media Infographics YouTube Strategy 96

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 117

Google Measurement Advertising Advertising 117

Beyond PR

NOVEMBER 15, 2016

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. It is important to decide which medium you will use (picture, video, infographic, etc.)

Case Study 40

Case Study Mobile Local Content Marketing 40

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

The Proactive Report

JANUARY 30, 2015

That means we have to create excellent content that meets our audience’s needs and gets them to take action. Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few. Owned Media: We have to start thinking like publishers.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. So, to be successful in creating relevant companies really needed to meet their audiences and their stakeholders where they are tapping into the cultural and societal currencies and the urgency, needing to be timely, topical, agile. We talk about R rates. read more. #16:

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

OCTOBER 20, 2015

The people I get to interact with on a daily basis are fantastic, and I love meeting new people. Everyone I meet has her or his own story to tell, and these shared narratives influence my perception of our field. We have great discussions at its meetings. Every day means something different and new. Definitely.

Conference 40

Conference Meeting Case Study Film 40

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. Think: A simple infographic about you). Of course, it’s important to know how PR should work. But the real world of agency PR is messy.

Agency 48

Agency Real Estate Social Media Writing 48

Contently - Strategy

OCTOBER 4, 2023

.” Content strategy requires strong investment in anchor assets like eBooks, webinars, and podcasts in order to leverage those larger assets for atomized outputs like blogs, social posts, videos, and infographics. Heidersbach views are grounded in a deep belief in breaking down the silos that often exist between marketing and sales.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Whether you need a video script, an infographic, or a long-form article, there’s a specialist ready to help. Performance Analytics: Measure the impact of your content.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

OCTOBER 25, 2023

Measuring content’s impact is both an art and a science. Solution: Invest in a content marketing platform like Contently that streamlines content planning, collaboration, and automation, while also providing access to an award-winning pool of freelance talent to meet your growing demands.

Content Marketing 52

Content Marketing Tools Analytics Agency 52