Cision

MAY 24, 2016

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. Focus on the awards that are most important to your brand and make sure you meet all the criteria before applying. Measuring the value of an award, however, can be difficult.

Measurement 222

Measurement Leadership Pitching Software 222

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Yet putting that mental energy into measurement pays off measurably as this study shows.

Software 120

Software B2B Company Marketing 120

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

The Resolution Blog

OCTOBER 30, 2017

This can be a little daunting, so here’s a quick guide to preparing for your first client meeting: Make them succeed If you can make your client look good in their role, you are onto a winner. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away. What pressures are they under?

Meeting 120

Meeting How To Radio Energy 120

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Cision

MARCH 18, 2016

You’ll never find out if you aren’t measuring your social ROI. Here are three reasons why your brand should be measuring it: 1. If you’re unsure of whether or not your brand is successful on social, how will you know when you meet your objectives? Measuring social ROI isn’t just a one-time action.

Measurement 120

Measurement Meeting Social Media Analytics 120

Stephen Waddington

MARCH 15, 2022

Hard to pick a favourite week but learning from the strategy and measurement sessions with Anne Gregory and Richard Bagnall was useful to my work. Meeting practitioners from a range of backgrounds, taking part in live masterclasses and sessions to share learning and opinions. What's your highlight of the Socially Mobile programme?

Mobile 116

Mobile Meeting Course Ethics 116

Cision

MAY 13, 2015

Master PR measurement? What does Nancy have to teach us about PR measurement? It’ll come in handy when it comes to measuring PR against program and business objectives. They may come into play later, but there’s no point in giving them attention and resources if they aren’t meeting objectives. Quite a bit. Abandon them.

Measurement 120

Measurement Data Internal International 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Journalists have deadlines and PR teams need to work quickly and efficiently to meet them.

Agency 310

Agency Measurement Meeting Reputation 310

Landis PR

APRIL 12, 2021

Decision Time Nears for Mega Measure: FASTER Bay Area. The post Meet the Media – Dan Rosenheim appeared first on Landis PR. It’s one of 5 routes unanimously approved for study. Flying robo-taxis eyed for Bay Area commuters. Ladybug ‘loveliness’ thrills East Bay park visitors in vibrant display.

Meeting 98

Meeting Media Print Enterprise 98

Cision

MAY 28, 2015

Measurement is crucial to finding success now and in the future. Consequently, marketers and PR professionals should reassess how they measure PR. Multi-touch attribution provides PR professionals with the opportunity to measure each step in the lifecycle, including those “murky middle” touch points. Want some advice?

Measurement 120

Measurement Data Meeting Consumer 120

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Bianchi Biz Blog

OCTOBER 5, 2020

Any article that meets that criteria is one that I’m proud of. It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride. The post Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch appeared first on Bianchi PR.

Transportation 91

Transportation Meeting Report Media 91

Katie Paine's Measurement Blog

SEPTEMBER 26, 2016

My various companies and I started measuring social media back in the days of Usenet groups. Since then, we’ve had the privilege of working with many, many Measurement Mavens. For this month’s Measurement Maven award, we’ve chosen five […].

Measurement 40

Measurement Social Media Meeting Media 40

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. If you can determine whether your company is looking to raise revenue, lower costs, or improve customer satisfaction, you’ll be able to better shape your PR campaign to meet those goals. Determine How to Measure Your Metrics.

Measurement 120

Measurement Internal International Analytics 120

Cision

AUGUST 1, 2015

Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. Whether you choose a new-fangled tool or go the old-fashioned spreadsheet route, include these four sets of data in your measurement approach: 1. Engagement Per Post. Follower Growth Rate.

Instagram 120

Instagram Measurement How To Analytics 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR PR teams are moving toward tracking the innate value of PR – not just in meeting KPIs,” she says. One example?

Trends 333

Trends Industry Government Data 333

Shift Communications

MARCH 6, 2018

While preparing for the unexpected is typically the primary focus, building in ample time post-crisis to measure and assess the company’s approach is critical to learn and evolve. For social, export all mentions to measure key terms and analyze the sentiment there as well. Hold a regroup meeting with all stakeholders.

Crisis Communications 90

Crisis Communications Crisis Measurement Communications 90

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Once I know the shape of the work day, I note my top three priority tasks and make a tentative timeline to complete them, noting that the day has several half-hour client meetings. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 10:30 am Client meeting. Time to log off.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Once I know the shape of the work day, I note my top three priority tasks and make a tentative timeline to complete them, noting that the day has several half-hour client meetings. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 10:30 am Client meeting. Time to log off.

Product Launch 321

Product Launch Meeting Report Technology 321

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Cision

MAY 13, 2016

To earn greater investment in the future, you need to prove how you’re already meeting ROI goals. If you haven’t measured your social media efforts yet, start by estimating. But if you can’t prove your efforts are impacting business now, why would stakeholders consider approving more spending later on? Monetary Value for Conversions.

Meeting 120

Meeting Data Tools Social Media 120

PR 20/20

APRIL 29, 2023

Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. Social reach : Measure the reach and engagement of your content on social media platforms. How Do I Know if My Association’s Content Strategy is Effective? We’re here to help.

Tools 70

Tools Measurement Strategy Analytics 70

Onclusive

OCTOBER 22, 2020

RepTrak continuously measures and monitors clients’ reputation, ESG (Environmental, Social, & Governance), and brand metrics against competitors and industry to uncover reputational opportunities and risks. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. But ensuring you’re using the best ones for you that are reliable and meet your needs is another question. This allows you to track and measure the performance of your team’s press and media relations work with ease.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. But ensuring you’re using the best ones for you that are reliable and meet your needs is another question. This allows you to track and measure the performance of your team’s press and media relations work with ease.

How To 195

How To Tools Analytics Reddit 195

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Agility PR Solutions

JULY 15, 2021

Customer satisfaction used to be the measure of how happy a customer is with a company’s products or services. Nowadays, there’s more to customer satisfaction than meets the eye. To fully satisfy your customers, you need to give them a complete experience of interactions with your company.

Measurement 197

Measurement Meeting Company Marketing 197

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data Driven Attribution.

Media 221

Media Measurement Analysis Television 221

Onclusive

OCTOBER 21, 2014

This may seem #captainobvious to you in today’s smartphone-saturated world, but there is more than meets the eye beyond the number … Continued. Industry Insights & Trends Bill Tancer customer reviews Everyone''s A Critic metrics online reviews PR PR measurement public relations'

Measurement 374

Measurement Trends Meeting Consumer 374

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Maxim Behar

DECEMBER 15, 2020

As a former chairman and current board member, Maxim Behar moderated the meeting. The event sparked interest and heated discussion on government measures to support business.

Meeting 52

Meeting Government Crisis Internal 52

Stephen Waddington

OCTOBER 4, 2020

What more could the CIPR do to support practitioners with strategic planning, PESO and measurement. COVID-19 has forced practitioners to look to channels beyond earned media, if they weren’t before. Can I use my answer to this question as an opportunity to demonstrate a bit of humility?

Meeting 78

Meeting Government Energy Employee 78