Content Marketing Infographics Measurement Meeting 
Cision
SEPTEMBER 26, 2017
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.
Cision
APRIL 23, 2015
This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.
Contently - Strategy
OCTOBER 4, 2023
To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. CMOs see content marketing solutions as part of every aspect of audience engagement. This has deep consequences for how to staff a content marketing team and where it sits.
Contently - Strategy
NOVEMBER 8, 2023
Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.
Contently - Strategy
OCTOBER 25, 2023
For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.
Cision
OCTOBER 26, 2016
. “Cheap metrics lead to cheap content.” “Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” “If you know at the beginning what you’re measuring, then you’re going to have a very measurable objective that you can achieve.”
Critical Mention
FEBRUARY 10, 2018
What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. You’re constantly meeting new people and getting a glimpse into what they do. This opens up more opportunities for those who want to specialize in the visual side of PR with images, video, infographics and more.
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