Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Conducting market research, analyzing customer feedback, and monitoring user behavior on your website are effective ways to gain valuable insights into your target audience’s preferences. Include internal links to other relevant pages on your website to guide users to more valuable content. Let’s listen to her insights.

Engineering 101

Engineering Writing Mobile SEO 101

Presspage

NOVEMBER 10, 2017

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. The recognition of Miami International Airport was long due even before it responded to the Irma crisis. On November 7, Miami International Airport was named the recipient of the Peggy G.

Internal 0

Internal International Industry Infographics 0

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Landis PR

DECEMBER 11, 2023

Conduct market research to identify your audience’s needs, preferences, and communication channels. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Understand Your Audience: A deep understanding of your target audience is crucial.

Strategy 59

Strategy Company Communications Construction 59

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Assess lessons for the company’s internal communication plan.

Healthcare 88

Healthcare Strategy Communications Policies 88

Prohibition

APRIL 28, 2019

Our brief was to celebrate and recognise the thriving females working within the industry, and working on such a topical and relatable issue allowed us to create a truly engaging and insightful digital marketing campaign. The landing page had three key elements – the videos of the academics, an infographic.

Internal 54

Internal International Infographics Video 54

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Prohibition

APRIL 28, 2019

Our brief was to celebrate and recognise the thriving females working within the industry, and working on such a topical and relatable issue allowed us to create a truly engaging and insightful digital marketing campaign. The landing page had three key elements – the videos of the academics, an infographic.

Internal 48

Internal International Infographics Video 48

Contently - Strategy

MAY 9, 2024

This can include: Case studies Surveys Internal data Industry reports Research from third parties Historical information Academic studies Some brands also include quotes from their executives or leaders to emphasize points and expertise in their white papers. Gather up everything you’ll need to lay out the problem and proposed solutions.

Writing 110

Writing Case Study Study Brand 110

Deirdre Breakenridge

SEPTEMBER 3, 2014

With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake.

Software 94

Software Banking Technology Data 94

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 116

Study Survey Infographics B2B 116

Newsfile

SEPTEMBER 28, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland.

How To 93

How To Tourism Fashion Travel 93

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

Newsfile

SEPTEMBER 27, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland.

How To 95

How To Tourism Fashion Travel 95

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Where will Public Relations take us in 2019?

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

JUNE 7, 2016

Curiosity is an attribute that serves marketers well. Yet in this data-driven marketing climate, we’ve got to find ways to quantify those hunches. For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. Marketing skills the CMO needs on the team. vehicles.

Survey 60

Survey Marketing B2B Infographics 60

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 133

Examples Software Pitching Tools 133

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Contently - Strategy

APRIL 14, 2021

a search marketing agency. We’ve all heard the stories where someone is searching for medical advice, and then starts seeing marketing about that condition.” Whether change becomes permanent depends on consumer and market acceptance.” ” What will change for individual users. ” Clay said.

Privacy 124

Privacy Google Advertising Advertising 124

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. If your business is serious about a specific geographical market, it should make a statement by taking its potential audiences seriously. Serve them well. Make or buy?

Local 89

Local SEO Engineering Web 89

PR Fuel

NOVEMBER 2, 2021

What’s more, a release distributor should teach you the concept of creating and marketing press releases. Then, cut them one after the other based on their merits and demerits to find the right company to market your releases. Are your core audiences in the local, regional or national markets? Extra Features. Testimonials.

Writing 52

Writing System Automotive SEO 52

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 78

Creativity Study Survey Advertising 78

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others.

Examples 62

Examples Product Launch Data Report 62

Contently - Strategy

SEPTEMBER 21, 2018

If your marketing team churns out content but you have the nagging sense your process isn’t as efficient as it could be, chances are you’re not grappling with an insurmountable obstacle. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. They pick up on brand messaging faster if they can see internal discussions. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. GOAL: Extend the company’s brand value in markets around the world. . Use analogies — especially visual analogies — to break down a complex story.

Local 82

Local Storytelling Infographics Resources 82