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Digital Newsrooms: USA Today Talks Mobile & Social

Cision

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Here’s what they had to say about the role of mobile and social in the newsroom and how it has changed the way they work. How does that influence what you cover?

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How to Create a Media Kit

5W PR

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

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How to Engage Influencers (and Get Them To Care About You)

Cision

Do you know how to leverage influencers in real time? Learn how with Cision’s free tip sheet! If you notice an influencer tweets “Researching mobile payments and looking for experts. Read the fine print, and make sure you deliver exactly what they want. It starts by giving without expecting anything in return.

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How To Make Your PAC Communication Stand Out

Cision

Ask the following questions: How is it personalized for the user? How does it appear on mobile devices? Depending on your organization and its goals, you’ll want to create both digital and print versions of your messaging. Does it recognize members when they log in? But don’t limit communication to your website.

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Speak but be quiet. How to build crisis communication

Reputation Antistress by Sergii Bidenko

It's designed to minimize fussing, mobilize resources, and control the most nonstandard situation. It concerns your entire content: printed word, video address, social media posts, phone calls, and any other communication format.

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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

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Tips for Getting your Tech News Covered in China

Flack's Revenge

To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. Journalists from print media tend to be more conservative regarding news quality. Do they cover press U.S.

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