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Print news media is dying

Stephen Waddington

Print news media under threat is not an exclusive. We consume news through TV, mobile apps, PC and social media. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. The print is dying debacle is an issue for people working in media relations.

Print 60
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Digital Newsrooms: USA Today Talks Mobile & Social

Cision

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Here’s what they had to say about the role of mobile and social in the newsroom and how it has changed the way they work. How does that influence what you cover?

Mobile 120
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This Is How You Reach Readers on Smartphones

PRSay

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. No wonder Jakob Nielsen says, “The phrase ‘mobile usability’ is pretty much an oxymoron.”. Reading on mobile takes even longer.

Mobile 199
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How Long Should Your Online Paragraphs Be?

PRSay

What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Pass the 1-2-3-4-5 Test for mobile. But online reading has gotten harder in the last few years with the growth of mobile screen reading.

Mobile 182
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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48
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Reaching Consumers Through the Right Channels

5W PR

Aside from the main traditional marketing channels such as broadcast and print, there are three main digital marketing channels that many companies should be utilizing. Mobile Marketing. Another important channel for companies is mobile, especially with the popularity of tablets and smartphones. Social Media Platforms.

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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. Mobile communications was rated as more important than any “traditional” forms.

Mobile 156