Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Measuring social media success with the right tools. LINKEDIN LAB 101: HOW TO UPGRADE YOUR PROFILE AND YOUR NETWORK.

Training 45

Training LinkedIn Marketing Pinterest 45

Mindful Marketing

SEPTEMBER 6, 2016

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Our first tip: Benchmark.

Measurement 50

Measurement Analytics Twitter Internal 50

Stern + Associates

MAY 3, 2023

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Future That Allows for Human Thriving? ”

Technology 82

Technology Nonprofit Measurement Tools 82

Konnect Agency

APRIL 24, 2024

Consider how to integrate experiential elements that align with your event’s theme or objectives. For example, if you’re hosting a product launch event for a new fitness app, incorporate interactive fitness challenges, live demonstrations, or wellness workshops to engage attendees and showcase the app’s features.

Product Launch 52

Product Launch Transportation Measurement Examples 52

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. The platforms provides real-time, web-wide measurement of content engagement across all channels, including search, social, and mobile. Then, it gives you guidance on how to make it better.

Blogging 73

Blogging How To Engineering Tools 73

Stern + Associates

JANUARY 26, 2023

How to Resist a “Race to the Bottom” When Bidding for Talent In a newly published Harvard Business Review piece “ Rethink Your Employee Value Proposition (EVP),” INSEAD Professor Mark Mortensen and Harvard Business School Professor Amy C. “It

Employee 111

Employee Company Marketing Case Study 111

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 98

Local Community Ethics Education 98

Contently - Strategy

OCTOBER 9, 2019

How to develop customer empathy, in 10 steps. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. For example: Marketers don’t know what content to create, struggle to measure success, and are afraid of doing something wrong.

Marketing 82

Marketing How To B2B Exercises 82

Stern + Associates

MARCH 29, 2023

The world’s top authority on corporate culture and co-developer of the Organizational Culture Profile (OCP), Chatman has been a key voice in outlining what defines an organization’s culture and how to create one that is high performing. A valued advisor to organizations as varied as Genentech, Goldman Sachs, Mars Inc., Sony and the U.S.

Strategy 62

Strategy Corporate Financial Measurement 62

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts.

Policies 93

Policies Energy Government Crisis 93

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Stern + Associates

JULY 10, 2023

it’s a how-to manual for unlocking flow and achieving peak performance.” After flow training, we see a measurable increase in creativity and innovation ranging between 400 percent and 700 percent.” Described by Kirkus Reviews as, “an inspiring approach to life-hacking that begs to be implemented….

Training 48

Training Creativity Groups Strategy 48

Stern + Associates

JUNE 22, 2023

In search of a way to thoroughly evaluate organizational reputation, he teamed up with an evolutionary biologist to take a unique scientific approach to measuring how a company is perceived. Argenti points out that how living things evolve and how businesses perform comes down to one of the most basic shared challenges – competition.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Stephen Waddington

JULY 21, 2020

In a recent post I wrote about how to scale an agency out of lockdown. Education Campus and classroom education is going to be different with social distancing measures in place. Organisations have realised that you can’t transfer a workshop lasting longer than 60 minutes online and expect it to work. Fortune favours the brave.

Crisis 78

Crisis Agency Enterprise Local 78

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

PR 20/20

DECEMBER 6, 2018

Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. generate 100 sales qualified leads in Q4) and come away from the workshop with a minimum of three campaign ideas that can be activated within 30 days and fully executed within 90 days. How It Works: Event Day.

Marketing 55

Marketing Resources eBook Construction 55

PRSay

OCTOBER 8, 2019

But how do you help manage when everyone from the CEO to your newest customer are in panic mode? From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. You manage the crisis and you manage it well.

Crisis 87

Crisis Internal International Conference 87

PR 20/20

NOVEMBER 20, 2018

Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. smart, measurable, attainable, relevant and timely). Related Read >> How to Set Performance-Driven Marketing Goals [Tips from Top Marketing Minds]. A successful hackathon hinges on precise goal setting.

Strategy 62

Strategy Marketing Internal International 62

Shift Communications

FEBRUARY 9, 2016

I recently had the opportunity to speak at PRNews’ Emerging Communicators Workshop and was very encouraged that measurement and analytics featured as such a prominent part of the agenda. Consider this: a quick review of Linkedin shows over 97,000 professionals that are or have worked as Account Coordinators in Agencies.

Communications 60

Communications Marketing Analytics eBook 60

Solo PR Pro

DECEMBER 22, 2020

When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.” These measurements will be discovered while doing the goals and objectives research. Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Waxing UnLyrical

MARCH 14, 2012

I want to measure everything. Your measure of success is not having people complain about your project.” I recently went to a workshop (a pilot program) that trains members how to evaluate IABC award entries consistently. I want tactics to make sense. I want to see the needle move. All good things. It was eye-opening.

Hotels 67

Hotels Internal International Training 67

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 90

Publicity How To Course Facebook 90

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? Let’s explore how to go from invisible to expert with a WIRED content marketing framework. For example, my intention for a recent video was: I want to have fun and I want people to learn how to streamline their marketing.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 1, 2014

First read this post I wrote not that long ago on how to blueprint your social PR strategy. Speaking of planning, I’m teaching a full day workshop for PRSA in NYC on Friday. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. Then go fill out that calendar. Thank you!!!

Resources 69

Resources Nonprofit Measurement Creativity 69

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Case Study: How to Take Over Event News. What We'll Cover: Personality: Make the Most of Who You Are.

Case Study 40

Case Study Conference Reputation Small Business 40

Karen Freberg

DECEMBER 19, 2018

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. Yes, there are tools that can measure influence either on one platform or multiple ones. Conduct workshops for industry and educators. This will continue to be apparent as we enter 2019.

Ethics 46

Ethics Marketing Policies Education 46

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. PR Resource: How To Write a 1-Page Strategy Keep it clean.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

APRIL 12, 2016

Thanks to IACC for the opportunity to present ideas on how to Perfect PR and LinkedIn profiles for meeting and event planners at their annual conference in New York City! Multi-location/citywide “classrooms” and workshops. Multi-location/citywide “classrooms” and workshops. Like these topics?

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Get Shareaholic test Filed under Erica Holt , Guest Posts , How To , Public Relations | Tags: google news , google search , optimize news release , SEO | Comments (4) Site settings comment help? You can read all about that here , here , and here.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Regardless, thanks for visiting!

How To 64

How To Twitter Facebook Writing 64

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. With more than 80 sessions and workshops from around the world, #CMWorld packs a year’s worth of content inspiration into four days. How to Create and Manage an Influencer Marketing Program. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83