ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Rapid response According to a recent Capterra study , more than three in four business leaders who have activated crisis communications plans in the past say they’d increase the tools used for communication. The post How to Use Threads For B2B PR appeared first on Crenshaw Communications.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. Go for “quick wins”. Pay attention to details.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. Go for “quick wins”. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

JULY 5, 2023

Yet in more general industry conversations – whether about supply path optimization or the future of TV measurement – we frequently see the same faces, predominantly white. So, as we look to Cannes Lions 2024, the industry can study issues like sustainability, diversity, and inclusivity. I certainly felt this at Cannes.

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How To Meeting Industry Examples 156

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. The internet has revolutionized how we ingest content, and visual content has changed the way we consume it.

How To 282

How To Storytelling B2C Measurement 282

Business Wire

MAY 11, 2017

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape. When asked how PR programs can best demonstrate their value, there was a strong consensus with 89% saying they can achieve measurable business objectives.

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Study Marketing Journalism Advertising 216

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

However, make sure that your meeting is a productive use of time for everyone (a recent study from the Harvard Business Review found that 71% of senior managers said meetings in general are unproductive and inefficient.) Measure performance daily.

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How To Social Media Product Launch Construction 259

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

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Study Media Relations Media Measurement 138

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Measuring awareness. You need to know how it was received: Did it get seen, shared, clicked or commented upon?

Measurement 138

Measurement Analytics Google Social Media 138

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

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Case Study Study Measurement Pinterest 40

Cision

SEPTEMBER 26, 2017

Provide readers with some actionable tips on how to handle challenges and achieve success in the long run. Solution: To organize resources to execute on a content strategy, marketers must learn how to prioritize and maintain focus. Measuring Content Effectiveness. How to decide what to measure? Conversion.

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Content Marketing How To Marketing Infographics 240

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Companies in crisis: A case study in navigating treacherous waters. Scott highlighted major brand crises like Volkswagen, Tylenol and Facebook to describe how a crisis can quickly spiral out of control in the world on New PR. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

Contently - Strategy

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

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How To Measurement Survey Analysis 89

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Data Case Study 40

Flack's Revenge

JANUARY 25, 2023

The podcast covered these topics: The importance of measuring and connecting PR to business outcomes Tech tools ranging from spreadsheets to commercial solutions PR attribution: what it is, how to do track Case studies Thanks, Renée, for coming on the podcast and sharing your insight.

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Case Study YouTube Measurement Interviews 156

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Study bloggers in communications, marketing and the vertical sectors you’re interested in. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. They may even face multiple job offers. Consider a PR agency.

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How To Nonprofit Interviews Privacy 189

Inbound PR

MARCH 22, 2024

Numerous global studies show that nowadays, a head of communications plays the part of a company’s business partner, becoming critical in the process of achieving the firm’s business goals. This is a guest post by Dina Mostovaya. The role of PR professionals has evolved significantly.

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Study Measurement Data Blogging 105

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

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Social Media How To Insurance Insurance 233

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. How do you avoid being misquoted?

Communications 150

Communications How To Case Study Community 150

The Proactive Report

FEBRUARY 6, 2018

While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. ” 2018 is the year you need to learn how to measure the value of your work and how ti contributes to the business objectives. .”

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Analytics Measurement Social Media Data 100

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. How do you know what’s working? Media Measurement Reporting on established metrics isn’t enough today.

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Training Media Training Reputation Crisis Communications 195

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

In the case of impressions, often you are measuring your value in terms of random “eyeballs” that may or may not be ones that help your business. So, to better measure your public relationships, we offer a few tips on how to avoid the tempting-but-destructive call of AVE and false metrics: 1. Measure those.

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How To Print Analytics Advertising 52

Stern + Associates

NOVEMBER 29, 2022

“One thing that’s critical is having the right mindset about stress,” explains Akinola, a groundbreaking researcher on how organizational environments trigger stress that can negatively impact performance. Our bodies were designed to face stress – we just need to learn how to channel that bodily response to help us.”.

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How To Leadership Resources Groups 86

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

Cision

JULY 18, 2017

It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation. In Cision’s recent case study, Using Distribution & Database to Soar Past Earned Media Targets , St. The study illustrates just how St.

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Case Study Strategy Communications How To 150

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. click image for higher resolution ).

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Study Survey Infographics B2B 113

Ethical Voices

NOVEMBER 20, 2023

I used to draft a research survey to see how it did. Have you seen any studies or have you seen usage around generative AI and survey questions? If you say you want to use a trust measure, well, there are 52 different trust measures. There are plenty of case studies that show that it is not true higher quality.

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Ethics How To Survey Interviews 91

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. How do you know what’s working? Media Measurement. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PRWeek brings together CEOs, CMOs, CCOs, and agency thought leaders to lead an essential conversation on how to deliver the powerful message of purpose with strength, conviction, authenticity – and maximum impact.

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Conference Marketing Case Study Measurement 329

Sword and the Script

APRIL 11, 2020

It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. What sort of studies? Try our services.

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Study Marketing Survey SEO 92

Onclusive

AUGUST 9, 2017

Furthering the rift between PR, sales, and marketing, PR teams have a vastly different set of metrics to measure business impact than, say, demand gen or product marketing. Our team frequently uses our own platform to study which key messages are resonating most with the public so we can leverage that messaging again.

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How To Report Company Marketing 220

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Tip: Some studies have found obtrusive ads can negatively impact brands. Both are on a 100-point scale.

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How To SEO Google Examples 71

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Sign petitions? Check it out.

Reputation 40

Reputation Measurement How To Financial 40

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? You can tap into these assets and expertise to create a communications measurement framework that aligns with the marketing metrics.

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Strategy Marketing Measurement eBook 195

ImPRessions - Crenshaw Communications

MARCH 1, 2024

If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace. You don’t sound excited In B2B PR, marketing, and communications, we often make an effort to sound calm, measured, and cool-headed.

Industry 170

Industry Case Study B2B Resources 170

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. In addition, 86% of users think twice about buying from a company with negative reviews.

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Communications How To Corporate Training 52