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Advertising paradox: New study measures privacy vs. personalization in ads

Agility PR Solutions

The survey found that consumers want to see targeted ads, but they also want to understand […] The post Advertising paradox: New study measures privacy vs. personalization in ads appeared first on Agility PR Solutions.

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Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s efforts fared compared to the rest of the industry. Download this case study to learn how Edmunds: . Leveraged Onclusive to measure the quality of their earned media coverage, and more!

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Tips For Killer PR Case Studies

ImPRessions - Crenshaw Communications

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. But what makes for a stellar piece of case study content that will win awards and attract media attention?

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[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

Download this case study to learn how Livongo: . How Livongo tracked, measured and reported on the success of their IPO-related content. The post [Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive. Complete Form To Learn More.

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Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. Best practices for reporting ROI. COMPLETE FORM TO DOWNLOAD.

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Contaminated data in siloed campaign measurement threatens brand ROI

Agility PR Solutions

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. As the loss of identifiers threatens to […].

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What Communicators Need to Know About Measurement Right Now

PRSay

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.