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[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

Download this case study to learn how Livongo: . How Livongo tracked, measured and reported on the success of their IPO-related content. The post [Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive. Complete Form To Learn More.

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Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s efforts fared compared to the rest of the industry. Download this case study to learn how Edmunds: . Leveraged Onclusive to measure the quality of their earned media coverage, and more!

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Reduce marketing employee turnover to improve performance [academic study]

Sword and the Script

Rigorous study shows marketing turnover has a high cost and lasting impact; demonstrates the importance of continuously investing in the marketing team When a marketing team turns over a team member, two things happen: 1) the value of the brand falls; and 2) customers hear more negative news about the company. Brand buzz.

Employee 144
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Brand marketing PLUS demand marketing beats brand VERSUS demand, study finds

Sword and the Script

click image for higher resolution) The difference between brand and demand marketing The study sees phrases like “demand generation” as synonymous with “performance marketing.” The report says winning marketing teams are “3 times more likely to be fully integrated” by a measure of 39% for winning marketers versus 12% for the laggards.

Study 148
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Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. Best practices for reporting ROI. COMPLETE FORM TO DOWNLOAD.

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Brand Metrics - How to Measure your Brand Impact

Prowly

Which KPIs are crucial in measuring brand value and its position on the market? Check how to measure brand recall and which brand marketing metrics are the most important ones. Brand metrics are measurable indicators that assess a brand's health, performance, and perception. We've got you. Brand metrics - what are they?

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Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?