Prowly

MAY 20, 2025

Measuring communication is like measuring how beautiful the contestants are in a beauty pageant. As much as you try, much of it boils down to subjective opinions rather than objective measurement. But just like beauty pageants have talent shows, interviews, and on-stage introductions, communication can be measured too.

Tools 104

Tools Measurement Communications Analysis 104

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Like other recent studies , it also found that sales cycles are getting longer. Offer enough variety and choice.”

B2B 180

B2B Software Ethics Leadership 180

5W PR

DECEMBER 31, 2024

Case studies, when crafted and implemented strategically, can be a powerful tool to establish credibility, differentiate the offering, and, ultimately, drive conversions. Building Trust and Credibility Case studies provide social proof, demonstrating that the product or service has been used by real customers and yielded positive outcomes.

Case Study 78

Case Study Study Infographics Tools 78

Sword and the Script

JULY 1, 2025

Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers Self-service has upended sales and marketing in the B2B sector. Brand land is hard to measure. And after being beaten up for a lack of measurement for the last 20 years, marketing hesitates to spend here.

B2B 99

B2B Measurement Marketing Education 99

Onclusive

AUGUST 19, 2021

Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution analytics.

Case Study 370

Case Study Strategy Analytics Software 370

Contently - Strategy

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech case study can be so powerful.

Case Study 52

Case Study Study Storytelling Infographics 52

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 186

Measurement Communications Analysis Data 186

PRSay

JUNE 9, 2025

To get your paragraphs read, keep them to: One to two sentences People read further into a piece if the paragraphs are short, according to The Poynter Institute’s Eyetrack III study. Four or five lines Another way to measure: Pass the 1-2-3-4-5 Test, a creation of the Medill School of Journalism’s Jon Ziomek. “You

Writing 148

Writing Study Training Education 148

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Read the full case study. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Sword and the Script

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>> Salesforce and HubSpot are two good examples.

Leadership 171

Leadership B2B Study Survey 171

5W PR

JANUARY 30, 2025

A 2023 Muck Rack study found that 65% of journalists use search engines to research stories. Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. This makes SEO optimization essential for press release success.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%). The average annual salary for a public relations job is $84,000.

Study 155

Study Survey Pitching Resources 155

5W PR

JULY 4, 2025

Stories bring abstract medical advances to life through authentic voices and measurable results. Creating Compelling Healthcare Case Studies Strong case studies combine quantitative results with qualitative experiences. Start with a clear problem statement, detail the technological solution, and showcase measurable outcomes.

Healthcare 78

Healthcare Case Study Storytelling Technology 78

Remote PR Jobs

FEBRUARY 25, 2025

Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound. Monitor and Adapt: Use tools to track brand mentions, measure the success of your PR campaigns, and adjust your strategy as needed. These can include increasing brand awareness or securing media coverage.

Strategy 165

Strategy How To Crisis Management Crisis 165

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Messaging & Positioning. How do you know what’s working? Crisis Communications.

Training 370

Training Media Training Crisis Communications Corporate 370

5W PR

JUNE 30, 2025

Recent studies show that 65% of consumers now interact with brands through voice-enabled devices, while 83% expect companies to protect their personal data proactively. A recent study by the Digital Marketing Institute found that 79% of consumers will stop engaging with brands they don’t trust with their personal information.

Trends 78

Trends Privacy Storytelling Measurement 78

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And I would definitely say that, yes, like just studying story in general is such a good thing to do. And it’s one of those things I’m like, why every SEO should study branding.

SEO 62

SEO Study Branding Brand 62

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. Finally, the study also analyzed social media findings.

Data 273

Data Report Study Analysis 273

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Sword and the Script

MAY 20, 2025

I like to think of it as the greatest experiment in marketing measurement ever. Whether youve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum Over the last couple of years, marketing teams had to be scrappy and creative with their strategies or curtail their ambitions.

Survey 157

Survey Marketing Creativity B2B 157

5W PR

MAY 15, 2025

A 2023 study by Edelman found that 80% of consumers expect brands to take action on social issues, including DEI. However, the same study revealed that only 34% of consumers trust companies’ DEI messaging. Organizations must evaluate their current messaging, team composition, and decision-making processes.

Publicity 78

Publicity Training Community Study 78

The Proactive Report

DECEMBER 11, 2024

Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability. By embracing these trends, PR experts can create more meaningful, impactful, and measurable communication strategies.

Trends 130

Trends Communications Storytelling Analytics 130

Institute for Public Relations

NOVEMBER 19, 2024

This blog is provided by the IPR Measurement Commission From studying communication science in the late 1980s and early 1990s, to working in the field of measurement and evaluation of public communication since the 1990s as a practitioner and educator, I have seen many fads and fundamental changes in our field.

Measurement 73

Measurement Communications Education Study 73

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work.

How To 282

How To B2C Storytelling Measurement 282

5W PR

MAY 24, 2025

When presenting clinical evidence, PR teams should focus on peer-reviewed studies published in respected journals. For example, rather than simply stating a product “supports immune health,” messaging can reference specific study findings showing measured improvements in immune markers.

Strategy 78

Strategy Marketing Crisis Communications Healthcare 78

Onclusive

MAY 12, 2022

The purpose of this study was to understand the relationship between certain characteristics of media articles and PR-driven website traffic and actions measured by PR Attribution – essentially, how predictive the following characteristics are of an individual article driving website traffic and actions: ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

PRSay

MAY 30, 2025

Illustration credits: prr The post S&T Live Recap: Inside the Best of Silver Anvil Campaign That Turned a Food Waste Message Into Measurable Impact first appeared on PRsay. PRSA members have exclusive access to search hundreds of Silver Anvil-winning campaign ideas, tactics and outcomes. Learn from the best here.

Measurement 78

Measurement Nonprofit Local Retail 78

5W PR

MAY 9, 2025

According to a 2023 Ponemon Institute study, companies that detected and contained a breach within 200 days saved an average of $1.12 Learning from PR Failures Case Study: The JLR Silence Jaguar Land Rover’s response to their March 2025 breach illustrates common PR pitfalls. million compared to those that took longer.

Crisis Communications 78

Crisis Communications Crisis Data Communications 78

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. Success requires consistent measurement and optimization while staying true to core brand values and messaging.

Storytelling 78

Storytelling Case Study Measurement Education 78

5W PR

APRIL 14, 2025

Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurable results. But don’t just blast out generic pitches – take time to study each outlet’s coverage angles and reporter’s past articles.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

5W PR

JUNE 13, 2025

Transparency in Defense Technology Operations While maintaining appropriate security measures, defense technology companies must balance transparency to build trust. This starts with clear communication about security protocols and compliance measures. Case studies should emphasize problem-solving capabilities and adaptability.

Technology 78

Technology Case Study Government System 78

5W PR

MARCH 28, 2025

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. This reality makes it essential for fintech leaders to master crisis management.

Financial 78

Financial Technology Leadership Reputation 78

Onclusive

JANUARY 31, 2020

Also, the study shows that social media attention for all kinds of PR releases is greater for weekend releases. The most syndicates of IR releases are driven by releases that come out on Friday and Monday and the study narrows down the most effective times being 6:00 p.m. Friday are best for maximizing social media engagement. .

Social Media 322

Social Media Study Mobile Report 322