Agility PR Solutions

JUNE 24, 2020

New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19. The study measures […].

Measurement 153

Measurement Consumer Brand Branding 153

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 272

Measurement Strategy Brand Branding 272

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 114

Measurement Communications Survey B2B 114

The Proactive Report

MARCH 14, 2017

Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority. PR Measurement Tips.

Measurement 165

Measurement Digital PR Social Media Public Affairs 165

Agility PR Solutions

DECEMBER 12, 2022

New research from data collection and analysis company Rep Data and marketing measurement firm DM2 illustrates the impact of audience characteristics and behaviors on market research outcomes, furthering the ongoing exploration of factors impacting data quality in the insights space. This unfortunately […].

Study 78

Study Data Analysis Measurement 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Social Media Agency Study 120

Institute for Public Relations

DECEMBER 5, 2022

This summary is provided by the IPR Measurement Commission. Muck Rack explored how PR professionals measured success in 2022. A survey of 805 PR professionals was conducted Oct. 11–22, 2022. Key findings include:1.)

Measurement 52

Measurement Survey Publicity Study 52

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? The absence of a standard formula for measuring PR success remains our holy-grail challenge as an industry. So, how should we measure PR outcomes?

Measurement 189

Measurement How To Publicity Advertising 189

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy.

Measurement 138

Measurement Social Media Analytics Brand 138

Muck Rack

DECEMBER 20, 2019

Case study from Memo: So you've measured your PR. Now what?

Case Study 87

Case Study Measurement Study 87

Agility PR Solutions

SEPTEMBER 14, 2020

Blockchain-powered ethical data marketplace Measure Protocol explores this impact in an eye-opening new study on market research data quality, Is trust the solution to dirty data? […]. New study explores quality metrics for data research appeared first on Agility PR Solutions.

Data 158

Data Study Ethics Measurement 158

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. According to the Reuters Institute for the Study of Journalism’s Digital News Report 2017 , 51% of those surveyed in the U.S. SOCIAL MEDIA MEASUREMENT.

Measurement 100

Measurement Social Media Analytics Media 100

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Media Relations 167

Media Relations Media Study B2B 167

Onclusive

AUGUST 19, 2021

Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution analytics.

Media 370

Media Strategy Case Study Analytics 370

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Social Media Mobile 113

Cision

MARCH 11, 2020

While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.

Measurement 178

Measurement Communications Study 178

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

Case Study 40

Case Study Measurement Study Pinterest 40

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 108

Creativity Study Publicity Ethics 108

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Image credits: Unsplash and respective studies.

Content Marketing 171

Content Marketing Blogging Study Marketing 171

Agility PR Solutions

NOVEMBER 19, 2018

The post Finn study reveals new metrics for measuring social good ROI—and a new yardstick appeared first on Agility PR Solutions. The two companies […].

Measurement 68

Measurement Study Survey Tools 68

Agility PR Solutions

APRIL 21, 2022

The post New study finds over a third of people incorrectly recall their consumer journey behaviors appeared first on Agility PR Solutions.

Consumer 78

Consumer Study Advertising Advertising 78

PR 20/20

DECEMBER 14, 2022

I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Case studies or demonstrations. Develop a marketing strategy worth measuring.

Measurement 52

Measurement Marketing Analytics Social Media 52

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 178

B2B Blogging Study Marketing 178

Katie Paine's Measurement Blog

FEBRUARY 22, 2016

Katie Paine, publisher of The Measurement Advisor, was the company’s 12th, and hired me before she left Lotus.) The post Measuring the Effectiveness of News Releases — A Case Study appeared first on Paine Publishing. And that was when Lotus was only […].

Case Study 56

Case Study Measurement Study Corporate 56

Business Wire

MAY 11, 2017

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape. When asked how PR programs can best demonstrate their value, there was a strong consensus with 89% saying they can achieve measurable business objectives.

Study 207

Study Marketing Journalism Publicity 207

NewsWhip

JUNE 2, 2020

CASE STUDY. Compelling, original and well-targeted content is encouraging more and more engagement and creating triple-digit growth across almost every measure. The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Company Size. ” . —.

Case Study 78

Case Study Study Radio Brand 78

NewsWhip

JUNE 2, 2020

CASE STUDY. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The post Case Study Turbine Labs appeared first on Newswhip. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Marketing and Advertising.

Case Study 78

Case Study Study Viral Media 78

Flack's Revenge

JANUARY 25, 2023

The podcast covered these topics: The importance of measuring and connecting PR to business outcomes Tech tools ranging from spreadsheets to commercial solutions PR attribution: what it is, how to do track Case studies Thanks, Renée, for coming on the podcast and sharing your insight.

Case Study 156

Case Study YouTube Measurement Agency 156

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently. If you’re looking to expand your content, you’re in the right place.

Case Study 82

Case Study Study Brand Branding 82

Cision

MAY 13, 2015

Master PR measurement? What does Nancy have to teach us about PR measurement? It’ll come in handy when it comes to measuring PR against program and business objectives. Study them. The same principle applies to PR measurement. Use it to improve efforts and measurement. Quite a bit. Social networks.

Measurement 120

Measurement Internal International Data 120

The Proactive Report

FEBRUARY 6, 2018

While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. ” 2018 is the year you need to learn how to measure the value of your work and how ti contributes to the business objectives. .”

Measurement 100

Measurement Analytics Social Media Media 100

Bianchi Biz Blog

APRIL 26, 2021

This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible. Justus studied media studies, rhetoric and literature at the Universities of Tübingen, Bielefeld and La Plata (Argentina). Companies Lag Europeans on ESG Reporting.

Automotive 108

Automotive Study Report Communications 108

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Social Media 120

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 3: What content marketing tactics are they using?

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

NOVEMBER 5, 2020

A study, commissioned by Salesforce and conducted by the custom content arm at Forbes, found “revenue growth is linked” to employee experience (EX). Next, they compared these ratings to see who had the highest growth – as measured by a three-year compound annual growth rate (CAGR). Give our services a try. In turn this fuels growth.

Study 123

Study Employee Survey Leadership 123

ReimaginePR

APRIL 9, 2020

Secretly compelled head implants kids, Therapist IV Intel specialist about the physicians, military study. This measure to writing a great article, whatever the distinct TOEFL essay subjects, would be to set a clear direction from the start Today develop a plan you are going to utilize as a guide when composing your real composition.

Study 120

Study Writing Analytics Measurement 120

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Communications 62