Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 58

Leadership Social Media Creativity Ethics 58

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? You can tap into these assets and expertise to create a communications measurement framework that aligns with the marketing metrics.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Iterative PR Measurement. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. One can aspire.). Check it out.

Reputation 40

Reputation Measurement How To Financial 40

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. establish thought leadership. The post How to Create a Content Contributor Guide appeared first on Cision. Most successful content programs have a clearly defined scope.

How To 177

How To Guidelines Content Marketing Video 177

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Mergers and acquisitions are notoriously leaked. We’re here to help.

Reputation 78

Reputation Real Estate Internal International 78

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Both media and government were labeled – by survey responses – as unethical and less competent. Thought leadership requires actual thought and leadership.

Government 138

Government Survey Ethics Media 138

PRSay

OCTOBER 2, 2017

So how can brands build trust? According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Browser used.

Data 145

Data How To Storytelling Analytics 145

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Collect your “proof” of work as you go along.

Case Study 98

Case Study Study Guidelines Internal 98

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch? So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Shift Communications

SEPTEMBER 2, 2016

It was one of the most practical courses I took in college and offered up lessons in management, leadership and all around business etiquette that one might not always be aware of coming out of college. It’s absolutely amazing what you can build to help automate tedious processes or measure data with a coding background.

Study 84

Study Publicity Analytics Course 84

PRSay

MAY 3, 2023

Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation. PR professionals highly rate social-media listening and media coverage as barometers of reputational health.

Reputation 162

Reputation Corporate Report Employee 162

Stern + Associates

MARCH 29, 2023

The world’s top authority on corporate culture and co-developer of the Organizational Culture Profile (OCP), Chatman has been a key voice in outlining what defines an organization’s culture and how to create one that is high performing. A valued advisor to organizations as varied as Genentech, Goldman Sachs, Mars Inc., Sony and the U.S.

Strategy 62

Strategy Corporate Financial Measurement 62

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. How to know if your risk communications work Communicating your public awareness and risk messages is the easy part.

Chemicals 52

Chemicals Brand Branding Survey 52

Stern + Associates

JANUARY 26, 2023

According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.”

Employee 111

Employee Company Marketing Case Study 111

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after. Why is this the case? Get to the bottom of it with proper PR attribution.

Data 170

Data Data-Driven PR Analytics Measurement 170

Sword and the Script

SEPTEMBER 28, 2021

Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. The survey found, if the ideal marketing tools were in place, the following measures would improve significantly: 49% said overall marketing effectiveness. Image credit: Unsplash and respective study. 47% said operational efficiency.

Survey 112

Survey Software Technology Tools 112

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

SEPTEMBER 28, 2016

If your team isn’t tying content production to bottom-line outcomes, then leadership likely isn’t making the connection either. What Does Your Leadership Worry About? With a more strategic, data-driven approach, you can make leadership pay attention. Turning action into measurable outcomes. Changing consumer behavior.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Beyond PR

JUNE 22, 2018

A strong vision from a vendor provides thought leadership to help navigate the uncertainty of the social media evolution. Cision continues to expand how PR and communications professionals listen to audiences across the entire earned media landscape. Cision’s case studies range from small business to global enterprises.

Social Media 40

Social Media How To Case Study Media 40

Shift Communications

AUGUST 24, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. How To Choose A Collaborative Strategy. How to Choose a PR Strategy. Strategy is one of the most abused, misused words in the entire lexicon of business. Introduction. Christopher S.

Strategy 60

Strategy How To Leadership Industry 60

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry.

Marketing 75

Marketing eBook Case Study Measurement 75

The Resolution Blog

FEBRUARY 25, 2019

We had the pleasure of picking her brains about all things inbound, as well as her book, “ Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound ”, which looks at how inbound marketing can be used in the PR world, how to get started, and how it can work in different verticals. This is a big question.

Measurement 120

Measurement Case Study Pitching Agency 120

PRSay

JANUARY 11, 2018

That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. According to the Greentarget study: Forty-five percent of journalists surveyed get 50 or more releases per week. Writers measure copy in words, inches or pages. Thinking in minutes .

Guidelines 151

Guidelines Survey Google Study 151

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry.

Marketing 68

Marketing eBook Case Study Measurement 68

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. Here’s the NEW list of PR technology companies I’m watching and here’s how to get on my radar.

Software 78

Software Case Study Technology Tools 78

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts.

Policies 94

Policies Energy Government Crisis 94

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry.

Marketing 60

Marketing eBook Case Study Measurement 60

Onclusive

AUGUST 30, 2023

Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs. The post How to Build Brand Value appeared first on Onclusive.

Brand 195

Brand Branding How To Reputation 195

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

SEPTEMBER 19, 2017

Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. Even if it requires them to leave their comfort zones, A-plus PR professionals are interested in learning about which metrics can best help them measure the effectiveness of their strategies.

Measurement 136

Measurement Analytics Data Conference 136

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” As the world grows in diversity, he helps leaders design products with diverse audiences in mind, understand how to use AI in ethical ways, and evaluate existing algorithms for biases and potential risks.

Local 99

Local Community Ethics Education 99

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. And how will our participation, or lack thereof, be viewed by our stakeholders?”

Company 189

Company Employee Internal International 189