5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities.

Communications 383

Communications Tools Google Resources 383

MaccaPR

OCTOBER 5, 2015

Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. market its recent content offer of a customer journey infographic. Step 4: Measure Success. Step 3: Get Started. Start Small.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 72

Infographics Case Study Video Survey 72

Cision

APRIL 23, 2015

A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. How to Kickoff Your Content Marketing. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Website Analytics: Studying user interactions on your website to understand audience interests. So, to help you out, we’ve identified the top 5 PR trends in 2024. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

OCTOBER 26, 2016

Payton recommended PR professionals “practice digital disaster” by meeting with all departments within their company or organization to determine which two assets are the most valuable to the company and then develop a plan on how to “segment and save” them in the instance of a data breach. HOW-TO: Sponsored content campaign: 1.

Conference 120

Conference Internal International Data 120

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Every year, Verizon puts out a cybersecurity study that exemplifies this idea. Pull out all the stops.

B2B 120

B2B Mobile Content Marketing SEO 120

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? What gets measured gets improved! From an early age, I would talk to anyone.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Also see: How to Get the B2B Marketing Persona Right [UML]. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Talk to Us!

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”. Case studies. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60

Sword and the Script

MAY 5, 2020

If you’re a vendor, here’s how to get into the column. >>> The study is based on tens of thousands of pitches sent by over 100 U.S.-based Images and infographics are an excellent way to provide context to your news story. Here’s the list of PR technology companies I’m watching. Give our services a try.

Pitching 84

Pitching Survey System Technology 84

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

NOVEMBER 15, 2016

Once you’ve made the decision to include multimedia, it is important to have a strategy around what type of multimedia to include, how to include it and how it fits within your overall strategy to maximize the impact of your content. It is important to decide which medium you will use (picture, video, infographic, etc.)

Case Study 40

Case Study Mobile Local Content Marketing 40

Cision

OCTOBER 19, 2015

You might consider talking to one of the wealthiest people in the world and asking them how to create wealth. You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Looking for new ways to measure your PR efforts? Learn how with our recent white paper!

Social Media 120

Social Media Strategy Media Facebook 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: [link]. — Learn how to regain your balance in your life.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online. It’ll give you an invaluable steer on how to pitch and which journalists to approach. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more.

B2B 137

B2B Video Marketing Survey 137

Sword and the Script

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 116

B2B Marketing Survey Software 116

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. How does that change your work? You’re advising industry on how to stay relevant, how to ensure that relevance stays and that attention stays. At least it was as soon as a few months ago, because it very simply explains how COVID spreads.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

FEBRUARY 20, 2017

How to create a Twitter list. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Learn how to take great photographs, how to edit images and make ‘eye-candy’ social posts. Find out what they talk about, what they like and dislike.

Digital PR 113

Digital PR System Infographics Banking 113

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Infographics 100

Infographics Video Case Study Print 100

Waxing UnLyrical

OCTOBER 7, 2019

Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Case studies. Infographics. Now it’s time to learn what matters and how to apply them to your overall content marketing plan. White papers. Assessments.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. The rate held steady through April until dipping slightly in May.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. The rate held steady through April until dipping slightly in May.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

NOVEMBER 12, 2016

Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results. Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption. If you have not yet mastered these new skills your ability to implement successful PR campaigns is waning rapidly.

SEO 153

SEO Engineering LinkedIn Analytics 153

Waxing UnLyrical

AUGUST 30, 2018

As a content marketer, you know how to keep the content train running. billion email accounts across the globe as of 2018, according to a study from The Radicati Group. Now that you’re sold on using email to earn readers, you’re probably wondering how to create the best possible email. Measure performance over time.

Content Marketing 42

Content Marketing Marketing Newspapers Infographics 42