Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. And we all know how much people trust fake news. Another way to quantify how the BS detector works can be found in Nielsen’s Global Trust in Advertising study. The answer is control.

Marketing 195

Marketing Advertising Advertising System 195

Contently - Strategy

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

How To 89

How To Measurement Survey Analysis 89

Sword and the Script

APRIL 11, 2020

It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. What sort of studies? Try our services.

Study 93

Study Marketing Survey SEO 93

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

OCTOBER 2, 2017

So how can brands build trust? According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Browser used.

Data 145

Data How To Storytelling Analytics 145

Sword and the Script

AUGUST 17, 2019

The report aimed to understand how to cut through the noise – and polled 1,000 respondents to discover what drives “awareness, engagement and action” online. The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Sword and the Script

NOVEMBER 11, 2017

The assumption is that sales and marketing have agreed on a definition of a lead, how to prioritize and route leads, and there’s a plan for nurturing those that are interested but non-committal. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Who doesn’t want more leads?

Study 64

Study Marketing B2B Apparel 64

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. If accounting is to give value it should learn to measure and report them appropriately.

Reputation 94

Reputation Measurement Brand Branding 94

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market.

Media 230

Media Measurement Advertising Advertising 230

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Both media and government were labeled – by survey responses – as unethical and less competent. It also surveyed 1,500 respondents in the U.S.

Government 138

Government Survey Ethics Media 138

Landis PR

JULY 6, 2021

That’s right, 1-minute advertisements interrupting my TV programming, I’m talking to you. In today’s business market, younger consumers remain unconvinced by advertisements trying to sell them various products. A study published in “ Journal of Targeting, Measurement and Analysis for Marketing Vol.

Marketing 52

Marketing Advertising Advertising Analysis 52

PR for Anyone

JANUARY 28, 2024

Productivity in a Post-COVID World Almost two years post-COVID, it is still challenging to obtain accurate data on workplace trends due to conflicting articles and studies, with many advocating for remote work or a hybrid model. Christina, a proponent of utilizing AI, wonders how this will shift the future of the modern-day workplace.

Employee 130

Employee Policies Creativity Company 130

PR in High Definition

AUGUST 30, 2017

Make sure you use a trackable link to measure impact on the website and see what people do once they land there. When you have a chunky piece of content like a whitepaper or a research study, it may be worth investing some money into paid search advertising against certain keywords relevant to that piece of content.

How To 48

How To Media LinkedIn Retail 48

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! To be a successful marketer, you must be able to measure your strategies. Rise of native advertising.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. PR grows more in demand. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Could just one metric measure PR?

Tools 136

Tools Publicity SEO Measurement 136

Deirdre Breakenridge

JUNE 13, 2016

Knowing social media continues to proliferate, professionals also need to stay abreast of these advancements and how to use social media to reach, engage and build stronger relationships. An optional course and self-study materials are available for those who wish to study these areas closer, before taking the exam.

Social Media 0

Social Media Education Media Training 0

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. They understand it, but they don’t know how to integrate it.

Marketing 120

Marketing Analytics Measurement Data 120

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.

Survey 40

Survey Publicity How To Measurement 40

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

Waxing UnLyrical

JUNE 5, 2018

Here’s some of what was talked about: On how to overcome PR tech fears: A3b. On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Shift Communications

AUGUST 22, 2016

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations.

Analysis 60

Analysis eBook Analytics Study 60

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. You need to know how to tap into this community’s influence and build relationships that deliver a continual cycle of growth for your company.

Marketing 120

Marketing Financial Strategy Analytics 120

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. In discussing these situations, she contextualized how those in Middle America often face problems that coastal PR professionals may not have experience with. .

Social Media 119

Social Media Conference Media Corporate 119

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. .” The result was an all-boats-rise in the advertising market.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. Who do you see advertising on those pages? By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 10, 2016

In a piece for the American Marketing Association , titled Gartner’s CMO Spend Survey Shows Marketing Budgets on the Rise in 2017 , staff writer Sarah Steimer , provides a useful summary of the full 24-page study: “The findings are based on Gartner’s survey of 377 marketers in North America and the U.K. of revenue on marketing respectively.

Marketing 60

Marketing Survey B2B Study 60

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Measurement! That is the universal language that connects our outcomes with client expectations.

Measurement 65

Measurement Course LinkedIn Banking 65

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. PR Resource: How To Write a 1-Page Strategy Keep it clean.

Strategy 52

Strategy Customer Service Airlines Hotels 52