PRSay

JUNE 15, 2021

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. Do you have employee resource groups or other affinity organizations for diverse staff? Are you involved in our community in some way (such as a partnership with an LGBTQ advocacy or other group)?

Employee 201

Employee Community Leadership Enterprise 201

Karen Freberg

MARCH 12, 2022

This is especially true when it comes to social media, as the industry continues to change and evolve each and every day. My social media class has some standard assignments that are always incorporated (ex. to a Snapchat filter / geolocation filter assignment for a local business. What were the results?

Creativity 99

Creativity Social Media Groups Video 99

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level? What benefits does it provide?

Local 227

Local Energy Agency Policies 227

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. The Internet and social media have transformed the way people access information.

Real Estate 120

Real Estate Agriculture Local Technology 120

Ethical Voices

APRIL 22, 2024

” She allowed me to explain the program, but I had never had a pitch be forwarded to a group of advocates for this, on the other side of this issue, who then change what’s written and make it appear as if it’s from me, the blatant spread of misinformation, and make it appear like it’s from me.

Report 90

Report How To Ethics Nonprofit 90

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Apps, social media channels and websites have been switched to providing a local context to government guidance.

Government 132

Government Crisis Exercises Retail 132

NewsWhip

OCTOBER 23, 2020

DS: Our main role as the client’s regional PR agency is to ensure the coordination and distribution of their press releases across these markets with the help of our local agency partners. Each market has the responsibility to track their local coverage activity and to centralize it under our platform.

Local 78

Local Analysis Measurement Data 78

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And, I fell into a career of writing, social media and blogging.

Newspapers 78

Newspapers Blogging Groups Print 78

Shift Communications

FEBRUARY 8, 2022

It can include a set of requirements the situation must have to warrant your organization’s involvement, for example: Direct impact on your company and/or its people Impact on your customers/target audience — Your brand likely works with many stakeholders, from investors and employees to customers, business partners and local communities.

Employee 78

Employee Leadership Consumer Internal 78

PR Conversations

OCTOBER 27, 2023

As one might expect, the whole PR Conversations’ co-bloggers group—from Canada to New Zealand, South Africa to Portugal, Italy to England and Austria—agreed that it would be very interesting for all the readers of this blog if Jim continued as part of the discussion…which he certainly has done in that specific post!

Reputation 52

Reputation Social Media Internal International 52

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. In-house PR people within companies – the regional and local operations of multi-nationals and big indigenous companies. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Shift Communications

OCTOBER 28, 2014

Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. We can’t promise you’ll feel like you’re in the CIA, but you can use the platform to discover new insights both internally and externally, including potential business prospects or mergers.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Maxim Behar

JANUARY 3, 2021

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. It could be the first-ever book in the world first published on Social media and then printed.

Local 52

Local Writing Social Media Interviews 52

Konnect Agency

OCTOBER 30, 2019

And, in our always-on, always-connected world of smartphones and social media, available content, information and alerts will likely increase and it will become even harder to maintain focus and stand out in a crowded landscape. A solid strategy starts with identifying your specific, relevant and timely goals.

Marketing 64

Marketing Consumer Local Social Media 64

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.

Social Media 24

Social Media Media SMB Tourism 24

Waxing UnLyrical

MAY 20, 2011

I miss the excellent speakers and camaraderie, but Debbie’s tweets allow me to maintain a connection to the group and continue learning from my desk 230 miles away in New Jersey.

Resources 100

Resources eBook Social Media Conference 100

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Gayle Lynn Falkenthal, APR, Fellow PRSA, Falcon Valley Group. Everyone is new to a niche once.

How To 104

How To Fashion Banking Industry 104

PR Fuel

DECEMBER 29, 2020

Many people seem to think that social media distribution is enough for major news releases. If you wish to do the heavy-lifting yourself (or you have an intern who can do this for you), research the various media outlets yourself. What does a press release cost? They are already overworked and harried as it is.

Radio 60

Radio Local Writing Newspapers 60

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Reputation Us

JANUARY 7, 2019

staff, the public, members, prospective members, the media and social media users) say and share about your products, services and the experiences they’ve had with the credit union. Reputation Action 5: Monitor and Analyze Online Reviews and Social Media Posts. Yelp, Glassdoor) and social platforms (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

PR Fuel

JULY 26, 2020

Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage? They get picked up by local and national publications, help journalists, and allow you to control your messaging. But, the media need to be informed of the event before they can help with publicity.

SEO 52

SEO Writing Local Product Launch 52

Barokas

SEPTEMBER 8, 2017

Seek out courses that allow you to work through case study challenges in groups, simulating real-life situations you may face on the job, and coming up with solutions as a team. Finally, be sure to check if your campus has a local PRSA chapter that you can participate in, as these groups often have great networking opportunities for students.

Case Study 60

Case Study Study Course Groups 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

5W PR

AUGUST 12, 2019

Embrace and implement trust-based marketing internally and externally, a strategy whose foundation is rooted in openness and honesty. And as previously mentioned, internal and external trust-based marketing is also critical to this success. Let’s use a local electric utility as an example.

Corporate 68

Corporate Reputation Marketing Employee 68

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. These stories cover the local, national and global areas that people care about. Leveraging the top 15 media outlets for distributing your press release is a pivotal move for getting your message noticed. million Canadians.

Financial 52

Financial Media Analytics Data 52

Communications Conversations

SEPTEMBER 1, 2016

Do we really work hard to develop our internal talent on a daily basis? And, it really gets interesting when you start talking about DIGITAL or SOCIAL talent within those teams. Sure, companies are seeking top digital and social talent–but what are they doing to DEVELOP these folks?

Company 60

Company Case Study Internal International 60

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. For example, a frontline manager at a specific plant could be granted management of the channel for his location, scaling the relevant content for that group without restrictive oversight.”.

Industry 87

Industry Media Technology Employee 87

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So Others may be great at local coverage but have no experience on a national or international basis.

Measurement 52

Measurement How To System Comparison 52

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen.

Company 105

Company Marketing Education Data 105

Stuart Bruce

MARCH 18, 2015

Experimenting with paid media to promote my own business. Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Attend a training course with with the CIPR, International School of Communication (ISOC) or Leeds Beckett University. Eva Maclaine, chair of CIPR International.

Training 60

Training Ethics Course Analytics 60