article thumbnail

When they hear “news,” most people think “fake”—except for local news

Agility PR Solutions

A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals. The post When they hear “news,” most people think “fake”—except for local news appeared first on Agility PR Solutions.

Local 94
article thumbnail

How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. recently announced that Facebook accounts for 43 percent of traffic to media sites, beating out search engine giant Google.

article thumbnail

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

article thumbnail

News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Three-quarters (75%) of respondents say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism.

Report 122
article thumbnail

Depressed and depressing: the state of UK news media

Stephen Waddington

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. Facebook and Google account for almost 60% of the online advertising market. Methodology The study was commissioned by the Reuters Institute for the Study of Journalism.

Print 115
article thumbnail

How Axios is using data to dig into key U.S. midterm election trends

NewsWhip

Its reporters have used NewsWhip data to see how certain topics, such as the war in Ukraine and the Uvalde mass shooting , have trended over time, and it’s now built a Google Trends-powered dashboard to get more insight into the election issues Americans are talking about. . What voters care about will change district to district.”.

Data 78
article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. No category was left untouched.

Film 127