Stephen Waddington

DECEMBER 15, 2021

Google and Meta must not be allowed to displace the internet The 1990s was a hugely optimistic time for the internet. The internet itself has been disintermediated by huge companies, notably Google and Meta. They have a combined following of 59 million across Facebook, Google and Twitter. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. The specific program is Coast Live that highlights local businesses.

Case Study 100

Case Study Study Media Local 100

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. Google uses an algorithm to determine which websites to show in search results. But publications like local or national newspapers have some authority. Google knows it can expect reliable results from publications. Easy to Start.

Media 105

Media SEO Newspapers Pitching 105

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. ” Run an ad in a newspaper and it needs to be labeled as an ad. I definitely think that it is.

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Pitching Journalism Video Advertising 174

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Google is pushing users to personalize emails and ensure the recipient on the other end is supposed to get the email you are sending.

Construction 62

Construction How To Media Google 62

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

Flatiron Communications

AUGUST 26, 2018

Wall of Newspaper Fronts at Newseum (Washington DC). Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. The Wall Street Journal : $15.60/month month digital.

Journalism 38

Journalism Newspapers Media Print 38

Journalistics

NOVEMBER 20, 2014

Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). We all Google potential employees these days. I’m not trying to be a buzz kill here, but trust me, I’ve passed on dozens of candidates based on what I found with a simple Google search.

Journalism 52

Journalism Sports Writing Meeting 52

PR Fuel

SEPTEMBER 28, 2020

In addition to being interesting, it also includes the basic tenets of journalism: who, what, when, where, and why. Include keywords in your press release and consider using tools like Google Trends to determine the best and most current keywords for your field. It should pique the reader’s curiosity and make them want to read more.

SEO 105

SEO Writing Newspapers Engineering 105

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold.

Strategy 60

Strategy Print Insurance Insurance 60

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

Pinterest 52

Pinterest Writing Interviews Social Media 52