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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153
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Why AI won’t Replace PR

Flack's Revenge

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns. The demos were pretty incredible (you can check them out in the video link above). AI and bots power a growing number of marketing tasks.

Insurance 234
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership? Many of them offer COVID-19 vaccinations.

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Public Relations Skills

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here is a short video I did that explains how this works. Find the right journalist – use Google! Use Google. Who writes about your industry for this publication. Are you next?

Publicity 130
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How to Create a Content Contributor Guide

Cision

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®? Interviews. Headline writing tips. Google Doc?

How To 177
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What Skills Make the Best Public Relations Specialist?

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Google makes that very easy for us! “Who writes about [industry] for [publication].” Google the journalists. Basically, you need to be observant.

Publicity 130
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Top Marketing Trends for 2019

Critical Mention

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. It’s been several years since Google revealed that cellular search activity was beginning to outpace desktop searches. SEO goes mobile.

Trends 108