ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

JANUARY 16, 2020

As a result, this has transformed the determinant of success, in PR and communications, from financial resources to niche targeting. This exciting development in the public relations and communication space has put successful media placements within the reach of smaller brands – brands that previously struggled for such attention.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Worse, they may let the news trickle out without a proper media strategy. Inadequate resources.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

OnePitch

JANUARY 10, 2023

And then some understanding of why this might be of interest to a financial audience. Hey, Eric, that’s why it matters to a financial audience, like to state that outright? Something where it’s – there’s some clarity on why the financial aids might care. 00:09:25] BB: Yeah, here it is. So, why do I care about that?

Pitching 81

Pitching Financial Video Product Launch 81

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. One gratifying aspect of the partnership is that long after our financial contract ended, as a legitimate expert, she still mentions the app when appropriate.

How To 120

How To Wireless Retail B2C 120

Contently - Strategy

APRIL 28, 2022

The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Watch for stories about competitive moves, big industry developments, financial market changes, or mergers in a given space. How does a PR team keep the momentum going if things get quiet? 6 ways to build publicity when it’s quiet.

B2B 147

B2B Pitching Case Study Local 147

Communications Conversations

JUNE 14, 2018

At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. We still see the role of the wire service at times for financial releases, significant leadership announcements and some products/services.

Communications 83

Communications Public Affairs B2C B2B 83

Presspage

JUNE 19, 2018

Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? . “Sites get into trouble when they try to be too fancy and too designed, where there are all sorts of bells and whistles that aren’t helpful to finding information."

Automotive 117

Automotive Mobile Interviews Video 117

Sword and the Script

MAY 16, 2020

According to reporters responding to this survey, the ways PR can help are by providing insider information (62%); making connections to sources or officials (56%); providing quotes (44%); statistics (44%); press releases (32%); polls or surveys (27%) product launches and announcements (27%). 17) Are PR pitches useful?

Survey 169

Survey Media Relations Pitching Media 169

Critical Mention

SEPTEMBER 3, 2018

Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Shift Communications

AUGUST 17, 2018

Weighing competitor results against your client’s earnings is a bit like making a pro and con list, but it’s important to remember that there is outreach potential in every financial benchmark and an opportunity to discuss new leadership and change management strategies for improvement over the next quarter. Revisit key company announcements.

Pitching 83

Pitching Product Launch Data Measurement 83

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? ” The financial crisis of 2012? Here’s a big brand experimenting with a brand new tool during a huge new product launch.

Social Media 60

Social Media Product Launch Instagram Media 60

Shift Communications

AUGUST 25, 2016

So the next time you’re thinking about hiring a PR firm for a product launch, financial comms or brand repositioning, come and take a bite out of the Big Apple. wait – you don’t know?) Alan Marcus. Senior Vice President.

Product Launch 60

Product Launch Agency Software Financial 60

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing. Around the same time, Web 2.0

Google 94

Google Guidelines SEO Engineering 94

Shift Communications

NOVEMBER 16, 2016

Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance.

B2B 60

B2B Media Automotive Pitching 60

Beyond PR

JUNE 28, 2018

What is The Overall Audience Perception of a Campaign or Product Launch? Understanding social context and being able to dissect things like negative mentions around your new product release or announcement can offer insight into what resonates with your audience and why.

Analysis 40

Analysis B2C Case Study Product Launch 40

Beyond PR

AUGUST 30, 2016

For companies with financial planners, it may be worthwhile to share tips on how students can reduce their loans while still in school or how recent college grads may best be able to pay their debt while living within their means (and still having fun!). Product launches. More than 43M people in the U.S. face student debt.

Radio 68

Radio Media Newspapers Technology 68

Beyond PR

JUNE 14, 2016

The Product Roadmap. Marketers love to bring new things to market, and the product roadmap offers a guaranteed idea-generator. Product enhancements and operating procedures aren’t the only things that customer feedback can inform. Let’s see what you can find.

How To 40

How To Marketing Training Product Launch 40

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. During media training, I ask about financial data, competitors and customers. Let’s dig into this a bit more. First, why is media training so important?

Interviews 60

Interviews Media Training Training Trends 60

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. Financial data published on the press release include: Revenue increased 1.6% PR Week reports the company was founded in 2017, has raised a little over a million in funding and has 22 customers.

Analytics 67

Analytics Report Technology Pitching 67

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. With a planning tool, you gain access to info that may be collected from thousands of sources, including reports, surveys, launches, financial results, legislative announcements, and industry conferences.

Tools 354

Tools Internal International Resources 354

NewsWhip

JUNE 10, 2021

It comes down to product launches. You described it as a vertical, but reputational risk can become a financial risk presumably as well. Chris: We have to be aware of everything, quite frankly. It comes down to every customer service interaction. Ben: And presumably, reputational risk kind of sits across all those.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. ROI: Financial return compared to PR costs. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JANUARY 14, 2022

Who is responsible for managing the financial aspects of any crisis management , including dealing with any offers from crisis PR firms or expenses incurred through legal advice. There are people who are already familiar with your brand or product and have a large following of their own. How long should the crisis team be in place for?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

If a company has a very high bar for success – say, a large number of national placements for a product launch – and is only offering the firm a short-term arrangement, that likely constitutes a contract theory failure. But, then, you probably knew that. Does the contract take future unknowns into account?

Publicity 120

Publicity Product Launch Construction Exercises 120

Prohibition

AUGUST 23, 2023

This will help you assess the financial success of your influencer marketing efforts. This can include sharing exclusive discount codes or highlighting their product recommendations. Events and Launches : Invite influencers to your product launches or events to generate buzz and create live content.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M

Measurement 120

Measurement Study Data Agency 120

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 71

Media Automotive Resources Financial 71

Sword and the Script

DECEMBER 20, 2022

Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

NOVEMBER 13, 2015

Scooptastic: Check out some of Cision Blog ‘s top scoops for this week, including new additions like Beth Stebner at StyleCaster; Jordan Golson at The Verge; and Michael Dean at The Real; as well as recent departures such as Paula Risher at The Wall Street Journal; Brittany Risher at Greatist; and John Andrew Prime at The Shreveport Times.

Media 120

Media Automotive YouTube Product Launch 120