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From Traditional Banking to Fintech: The PR Transition

5W PR

The financial sector is undergoing a seismic shift. Towering brick-and-mortar branches symbolized financial permanence, while friendly tellers fostered a sense of trust. PR efforts reinforced this image, highlighting personalized service, financial expertise, and a commitment to safeguarding customer assets.

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Investor Relations in Fintech: A PR Perspective

5W PR

Yet, in an industry founded on trust and security, it’s not merely an innovative product that wins investors and shareholders. These stories dive into the company’s mission, its influence on the financial ecosystem, and its future vision. The fintech sector is in a hot phase of expansion.

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Navigating the New Wave: PR Strategies for Emerging Fintech Startups

5W PR

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. This usually means explaining how the company’s offering disrupts the financial sector.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Diversify vertically.

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Building a perfect pitch? The story is in the data

Onclusive

Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator. Also, make sure that it’s compliant with privacy laws such as GDPR. Where do you find impactful journalists? Earning their attention.

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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. And even in the Trust Barometer, businesses in the tech sector performed better than some other industries, including financial services and automotive. Show transparency.

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The rise of FemTech

PR in High Definition

There’s even finance apps targeted solely at women, to help close the gap on financial literacy and confidence – straddling both the FemTech and FinTech spaces. Of course, this industry is faced with challenges. Already, women-led startups receive just 3% of VC funding.

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